Available to hire
I am a results-driven Performance Marketing Specialist with 4+ years of experience in Meta Ads and paid media strategy. I’m skilled in conversion rate optimization (CRO), data analytics, and marketing automation, with a proven track record of reducing CAC, increasing ROI, and driving lead generation through targeted, data-backed campaigns across Meta platforms.
I collaborate with creative and account management teams to plan, execute, and optimize campaigns for online sales and lead generation, leveraging analytics dashboards and conversion tracking to inform optimization and deliver measurable ROAS.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Performance Marketing Executive at Star Advertising
January 1, 2022 - PresentPlan, execute, and optimize paid social campaigns across Meta platforms. Develop paid media strategies aligned with client growth objectives. Manage full-funnel campaigns focused on lead generation and online sales. Implement and manage conversion tracking. Monitor campaign performance and provide insights and reports. Collaborate with creative and account management teams.
Digital Marketing Executive at E2Z Tech
January 1, 2020 - January 1, 2022Managed paid social campaigns for lead generation and e-commerce clients. Supported campaign setup and optimization. Implemented conversion tracking. Assisted with landing page performance improvements. Executed email marketing and CRM workflows.
Virtual Assistant at E2Z Tech
January 1, 2019 - January 1, 2020Managed social media accounts, scheduled content, and reported analytics performance. Provided administrative and campaign support to the marketing team.
Performance Marketing Executive at Star Advertising, United Kingdom
January 1, 2022 - PresentPlan, execute, and optimize paid social campaigns across Meta platforms. Develop paid media strategies aligned with client growth objectives. Manage full-funnel campaigns focused on lead generation and online sales. Implement and manage conversion tracking. Monitor campaign performance and provide insights and reports. Collaborate with creative and account management teams.
Digital Marketing Executive at E2Z Tech, Pakistan
January 1, 2020 - January 1, 2022Managed paid social campaigns for lead generation and e-commerce clients. Supported campaign setup and optimization. Implemented conversion tracking. Assisted with landing page performance improvements. Executed email marketing and CRM workflows.
Virtual Assistant at E2Z Tech, Pakistan
January 1, 2019 - January 1, 2020Managed social media accounts, scheduled content, and reported analytics performance. Provided administrative and campaign support to the marketing team.
Education
Master of Engineering at University of Agriculture, Faisalabad, Pakistan
January 11, 2030 - January 1, 2018Master of Marketing at Ulster University, Belfast, UK
January 11, 2030 - January 29, 2026Master of Engineering at University of Agriculture, Faisalabad, Pakistan
January 11, 2030 - January 1, 2018Qualifications
Master of Marketing
September 29, 2024 - January 25, 2026Industry Experience
Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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