Available to hire
Results-driven social media and digital marketing enthusiast with 7+ years of experience in content strategy, campaign planning and execution, brand marketing, and e-commerce/live commerce. Experienced in end-to-end management of multiple marketing initiatives with minimal supervision while maintaining brand consistency and quality.
Skilled in content planning, copywriting, community management, influencer/KOL marketing, and marketing analytics. Proven ability to build, train, and supervise live host teams from scratch, contributing to monthly live commerce GMV of up to RM280,000 while coordinating cross-functional teams to deliver impactful campaigns.
Experience Level
Language
English
Intermediate
Malay
Fluent
Work Experience
Freelance Content Creator & Social Media Manager
July 1, 2022 - PresentPlanned and executed social media content strategies and campaign calendars for multiple clients across different industries. Wrote copy and developed brand-aligned content and storytelling to strengthen audience engagement. Managed client relationships and project coordination by translating business requirements into marketing deliverables. Produced bilingual marketing content in Bahasa Melayu and English tailored to different brand identities.
Social Media & Marketing Assistant at Sunshine Coffee Roasting Sdn Bhd
July 1, 2021 - PresentPlanned and executed social media strategy and content calendars to drive brand awareness and audience engagement across digital platforms. Built, trained, and supervised a live host team from scratch, including workflows and performance standards, contributing to monthly Live Commerce GMV up to RM280,000. Coordinated influencer and KOL campaigns alongside production and operations teams. Managed e-commerce marketing and community engagement across Shopee and TikTok Shop while maintaining consistent brand presence and customer engagement. Produced bilingual copywriting and campaign content supporting brand-awareness and promotional initiatives, and contributed to performance reporting for marketing planning with independent ownership.
Senior Sales Executive at Hi Style Apparel Sdn Bhd
August 1, 2018 - June 30, 2021Supported customer engagement and brand presentation through visual merchandising and product knowledge training. Conducted team briefings and training to improve customer communication and sales performance. Prepared sales and performance reports to support store-level business decisions.
Education
SPM (Pure Science Stream) at SMK Bandar Sungai Petani
January 11, 2030 - August 17, 2026Qualifications
Industry Experience
Retail, Media & Entertainment, Consumer Goods
Experience Level
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