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I am a senior marketing and business growth leader with 25 years of experience building marketing functions that scale across consumer brands and fast-growing tech platforms. I have led growth and brand initiatives across Hindustan Unilever, Sequoia Capital India portfolio companies, and Byju’s, shaping performance-driven marketing ecosystems that align with business objectives. I specialize in strategy and execution at the intersection of positioning and performance—where media decisions drive revenue. I partner with founders and CXOs to design GTM architectures, optimize marketing investments, and lead high-performing teams toward measurable outcomes across EdTech, consumer brands, and emerging tech spaces.…I am a senior marketing and business growth leader with 25 years of experience building marketing functions that scale across consumer brands and fast-growing tech platforms. I have led growth and brand initiatives across Hindustan Unilever, Sequoia Capital India portfolio companies, and Byju’s, shaping performance-driven marketing ecosystems that align with business objectives. I specialize in strategy and execution at the intersection of positioning and performance—where media decisions drive revenue. I partner with founders and CXOs to design GTM architectures, optimize marketing investments, and lead high-performing teams toward measurable outcomes across EdTech, consumer brands, and emerging tech spaces.

Atit Mehta

Fractional CMO, Growth Marketer, Marketing Strategist, +2

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I am a senior marketing and business growth leader with 25 years of experience building marketing functions that scale across consumer brands and fast-growing tech platforms. I have led growth and brand initiatives across Hindustan Unilever, Sequoia Capital India portfolio companies, and Byju’s, shaping performance-driven marketing ecosystems that align with business objectives. I specialize in strategy and execution at the intersection of positioning and performance—where media decisions drive revenue. I partner with founders and CXOs to design GTM architectures, optimize marketing investments, and lead high-performing teams toward measurable outcomes across EdTech, consumer brands, and emerging tech spaces.…I am a senior marketing and business growth leader with 25 years of experience building marketing functions that scale across consumer brands and fast-growing tech platforms. I have led growth and brand initiatives across Hindustan Unilever, Sequoia Capital India portfolio companies, and Byju’s, shaping performance-driven marketing ecosystems that align with business objectives. I specialize in strategy and execution at the intersection of positioning and performance—where media decisions drive revenue. I partner with founders and CXOs to design GTM architectures, optimize marketing investments, and lead high-performing teams toward measurable outcomes across EdTech, consumer brands, and emerging tech spaces.

Available to hire

I am a senior marketing and business growth leader with 25 years of experience building marketing functions that scale across consumer brands and fast-growing tech platforms. I have led growth and brand initiatives across Hindustan Unilever, Sequoia Capital India portfolio companies, and Byju’s, shaping performance-driven marketing ecosystems that align with business objectives.

I specialize in strategy and execution at the intersection of positioning and performance—where media decisions drive revenue. I partner with founders and CXOs to design GTM architectures, optimize marketing investments, and lead high-performing teams toward measurable outcomes across EdTech, consumer brands, and emerging tech spaces.

Skills

Brand Identity

Branding

Experience Level

Brand Identity

Expert

Branding

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Independent Brand & Business Consultant | Fractional CMO at Self-Employed

June 1, 2024 - Present

Partner with founders and CXOs to design and execute marketing strategy, GTM architecture, and growth systems. Advisory engagements include Axis My India, Atomberg Technologies, MuSo, ResearchAyu, Sukoon Healthcare, Brainly Inc., and Sage Universities. Designed end-to-end GTM strategies with ICP definition, positioning frameworks, and funnel architecture tailored to each company’s stage and market. Conducted media and performance gap analyses to improve reach and unit economics. Re-architected brand narratives and communication frameworks to sharpen category differentiation and expansion. Advised CEOs on marketing org design, capability building, and leadership alignment.

SVP & Head of Marketing at Think and Learn Pvt. Ltd. (Byju’s)

January 1, 2018 - October 1, 2024

Led all marketing for India’s largest EdTech company — ATL, BTL, digital, analytics, consumer insights, media, and partnerships — with full P&L across four product formats: Online, Offline, K3, K9, and K12. Scaled Byju’s to 100M+ subscribers and achieved significant improvements in conversion and CAC, while elevating brand awareness and delivering substantial media efficiency and savings. Negotiated global partnerships and integrated marketing across multiple acquired entities to form a unified high-performance function.

VP & Head of Media at Sequoia Capital India

January 1, 2015 - December 1, 2017

Strategic GTM and media advisor to Sequoia’s India portfolio across EdTech, FinTech, D2C, Consumer, B2B, and B2C. Led GTM strategy, media planning, and brand architecture for 60+ portfolio companies. Created PAN-India advertising playbooks, crisis communication frameworks, and long-term reputation recovery roadmaps while advising founders on fundraising, product launches, and market positioning.

Media Director, South Asia at Hindustan Unilever Limited

March 1, 2008 - December 1, 2014

Managed USD 700M annual media portfolio across South Asia. Led brand media for Dove, Pond’s, Vaseline, Lakmé, Lux, Surf Excel, Lifebuoy, and Closeup. Achieved 8–9% annual media cost efficiency through new trading templates and negotiation models; pioneered content collaborations with major broadcasters; led digital transformation via POEM framework, delivering measurable digital ROI. Won 3 Cannes Lions for Mobile Radio Station (2014) and was recognized with industry leadership programs.

Country Media Manager at Colgate Palmolive India

July 1, 2007 - February 1, 2008

Led media strategy, planning, and buying across ATL and digital platforms within Colgate’s data-driven marketing culture. Established multimedia accountability frameworks and forged strategic content partnerships to improve ROI and brand impact.

Business Director at Mindshare Fulcrum

January 1, 2000 - June 1, 2007

Seven years of 360-degree integrated media planning for Unilever portfolios, driving market share growth and share-of-voice leadership. Pioneered trading templates and digital revenue models to deliver cost efficiencies while maintaining brand impact and reach.

Senior Sales Executive at Indian Express Newspapers

May 1, 1998 - December 1, 1999

Achieved the highest revenue realisation in the team, securing premium ad placements and long-term advertiser contracts.