SEO & PPC Strategist at Treefrog Inc.

Managed and optimized Google Ads and LinkedIn Ads campaigns across multiple industries, focused on lead generation while improving ROAS and reducing CPA. Developed PPC strategies aligned with business objectives and revenue goals. Designed and optimized PPC landing pages on WordPress to strengthen message match, improve UX, and increase conversion rates for SMB clients. Implemented GA4 conversion tracking (events and attribution models) to measure campaign performance and lead quality. Led end-to-end paid media across Google Ads and Spotify with a $100K/month spend and a $2.5M+ annual portfolio, using advanced bidding strategies, audience segmentation, keyword mapping, and A/B testing. Built dashboards and KPI frameworks, ensuring accurate tagging and campaign measurement. Collaborated with developers and stakeholders to resolve issues and improve site/campaign performance; also applied SEO and eCommerce optimization in Shopify/WordPress to improve discoverability and conversion funnel

Senior Account Strategist at CA Digital (Division of Studio45)

Developed and executed integrated SEO and PPC strategies aligned with business goals and KPIs. Managed Google Ads for paid search optimization, keyword targeting, and performance tracking to improve lead generation and ROI. Improved organic and paid visibility through keyword research, content optimization, and conversion-focused strategy execution. Mentored junior SEO team members on technical SEO, PPC fundamentals, audits, crawl management, and traffic optimization. Created SEO/PPC action plans covering keyword strategy, content development, bidding strategy, and link building. Built Looker Studio dashboards to track SEO and PPC performance and provide actionable insights for campaign optimization.