Ayazhan Toleubek

Joined a brand without established marketing workflows and built foundational structure across content, performance, and SEO from scratch. Increased engagement rate by 35% by replacing an underperforming SMM agency with a right-sized in-house team and introducing KPI-based reporting. Drove 5% market share growth in one quarter for ENRO via A/B testing and media planning. Authored SEO-optimized website copy and coordinated designers, copywriters, SMM agencies, and web developers for cohesive delivery.

Joined a brand without established marketing workflows and built foundational structure across content, performance, and SEO. Improved engagement rate by 35% by replacing an underperforming SMM agency with a right-sized in-house team and introducing KPI-driven reporting. Drove 5% market share growth for the ENRO sub-brand within one quarter using A/B testing and media planning. Wrote SEO-optimized website copy to unify brand voice and grow organic traffic. Directed cross-functional workflows across designers, copywriters, agencies, and web developers for cohesive delivery.

Led content and performance marketing strategy and execution across BI Education’s core products (BIART, ALDI BI, Riviera International School) and sub-brands (Orta Facility Management, Smart Campus, AI TANYM). Recruited and managed a 4-person content/performance team from scratch and authored internal SOPs and an overarching marketing strategy. Delivered measurable growth including 56.92% engagement rate, 21x engagement growth in one month for Riviera International School, and a 347% increase in views by stabilizing full-cycle operations. Generated the first sale for AI TANYM within a 200-lead funnel by building content, performance, PR, and sales processes. Piloted Smart Campus in 6 schools with dedicated content and event support; established Orta FM market presence via SMM and corporate website.