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I’m Ayazhan Toleubek, a performance and content marketer who builds full-cycle growth engines—from strategy and SOPs to execution across content, PR, and sales handoffs. In my recent role at BI Education, I led a content & performance team built from scratch and helped drive strong engagement growth, including a 21x jump in one month for Riviera International School. I also enjoy structuring brands and systems: launching corporate websites end-to-end, developing B2B positioning and funnel alignment, and running multi-brand social and event campaigns. Along the way, I’ve managed ad budgets, coordinated cross-functional teams and agencies, scaled influencer UGC programs, and improved SEO and reporting so marketing becomes measurable, repeatable, and scalable.…I’m Ayazhan Toleubek, a performance and content marketer who builds full-cycle growth engines—from strategy and SOPs to execution across content, PR, and sales handoffs. In my recent role at BI Education, I led a content & performance team built from scratch and helped drive strong engagement growth, including a 21x jump in one month for Riviera International School. I also enjoy structuring brands and systems: launching corporate websites end-to-end, developing B2B positioning and funnel alignment, and running multi-brand social and event campaigns. Along the way, I’ve managed ad budgets, coordinated cross-functional teams and agencies, scaled influencer UGC programs, and improved SEO and reporting so marketing becomes measurable, repeatable, and scalable.

Ayazhan Toleubek

Performance Marketer, Content Producer, Brand Strategist, +1

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I’m Ayazhan Toleubek, a performance and content marketer who builds full-cycle growth engines—from strategy and SOPs to execution across content, PR, and sales handoffs. In my recent role at BI Education, I led a content & performance team built from scratch and helped drive strong engagement growth, including a 21x jump in one month for Riviera International School. I also enjoy structuring brands and systems: launching corporate websites end-to-end, developing B2B positioning and funnel alignment, and running multi-brand social and event campaigns. Along the way, I’ve managed ad budgets, coordinated cross-functional teams and agencies, scaled influencer UGC programs, and improved SEO and reporting so marketing becomes measurable, repeatable, and scalable.…I’m Ayazhan Toleubek, a performance and content marketer who builds full-cycle growth engines—from strategy and SOPs to execution across content, PR, and sales handoffs. In my recent role at BI Education, I led a content & performance team built from scratch and helped drive strong engagement growth, including a 21x jump in one month for Riviera International School. I also enjoy structuring brands and systems: launching corporate websites end-to-end, developing B2B positioning and funnel alignment, and running multi-brand social and event campaigns. Along the way, I’ve managed ad budgets, coordinated cross-functional teams and agencies, scaled influencer UGC programs, and improved SEO and reporting so marketing becomes measurable, repeatable, and scalable.

Available to hire

I’m Ayazhan Toleubek, a performance and content marketer who builds full-cycle growth engines—from strategy and SOPs to execution across content, PR, and sales handoffs. In my recent role at BI Education, I led a content & performance team built from scratch and helped drive strong engagement growth, including a 21x jump in one month for Riviera International School.

I also enjoy structuring brands and systems: launching corporate websites end-to-end, developing B2B positioning and funnel alignment, and running multi-brand social and event campaigns. Along the way, I’ve managed ad budgets, coordinated cross-functional teams and agencies, scaled influencer UGC programs, and improved SEO and reporting so marketing becomes measurable, repeatable, and scalable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

Kazakh

Fluent

English

Fluent

Work Experience

Marketing Specialist (Freelance) at Central Asian Educational Solutions

August 1, 2025 - January 1, 2026

Joined a brand without established marketing workflows and built foundational structure across content, performance, and SEO from scratch. Increased engagement rate by 35% by replacing an underperforming SMM agency with a right-sized in-house team and introducing KPI-based reporting. Drove 5% market share growth in one quarter for ENRO via A/B testing and media planning. Authored SEO-optimized website copy and coordinated designers, copywriters, SMM agencies, and web developers for cohesive delivery.

Marketing Specialist 0 (freelance) at Central Asian Educational Solutions

August 1, 2025 - January 1, 2026

Joined a brand without established marketing workflows and built foundational structure across content, performance, and SEO. Improved engagement rate by 35% by replacing an underperforming SMM agency with a right-sized in-house team and introducing KPI-driven reporting. Drove 5% market share growth for the ENRO sub-brand within one quarter using A/B testing and media planning. Wrote SEO-optimized website copy to unify brand voice and grow organic traffic. Directed cross-functional workflows across designers, copywriters, agencies, and web developers for cohesive delivery.

Head of Content & Performance Marketing at BI Education

July 1, 2025 - Present

Led content and performance marketing strategy and execution across BI Education’s core products (BIART, ALDI BI, Riviera International School) and sub-brands (Orta Facility Management, Smart Campus, AI TANYM). Recruited and managed a 4-person content/performance team from scratch and authored internal SOPs and an overarching marketing strategy. Delivered measurable growth including 56.92% engagement rate, 21x engagement growth in one month for Riviera International School, and a 347% increase in views by stabilizing full-cycle operations. Generated the first sale for AI TANYM within a 200-lead funnel by building content, performance, PR, and sales processes. Piloted Smart Campus in 6 schools with dedicated content and event support; established Orta FM market presence via SMM and corporate website.

Project Manager at Dvasoroksem

February 1, 2025 - September 1, 2025

Managed a portfolio of 10+ accounts and led partner communications and meetings, ensuring KPI achievement and strict deadlines. Led a cross-functional team of 4, wrote SMM strategy, built client portfolios, and produced audience-focused content supported by monthly performance reporting. Managed ad budgets from $200–$2,000 per product, designing promotions that generated 10–20 leads daily using in-house video and graphic creatives. Ran multiple projects in parallel with monthly post targets against view/engagement metrics. Maintained corporate websites via SEO optimization and monthly updates. Organized QCS Morning Rave with 125 attendees, coordinated Qazaq Air brand collaboration content that grew followers by 700+, and delivered award-winning campaigns (including 1M+ views from SPLAT giveaways).

Influencer Marketing Manager at Dvasoroksem

September 1, 2024 - January 1, 2025

Managed full influencer partnership lifecycle for 200+ creators, including outreach, contracts, content coordination, and product seeding (PR boxes). Increased SPLAT Instagram reach by 45% and engagement by 35% through scaled UGC campaigns for product launches. Developed detailed campaign briefs to ensure alignment on goals, content direction, and key messaging so partnerships resonated with target audiences.

Brand Manager at BI Education

September 1, 2024 - June 1, 2025

Managed brand portfolio strategy and execution across BIART, Smart Campus, Orta Facility Management, and BI Education. Owned end-to-end corporate website concept, structure, and UX to improve the user journey. Built brand platforms for sub-brands (positioning, archetypes, RTB, tone of voice) based on competitive benchmarking. Developed B2B marketing strategy and branding architecture for Orta FM, produced multilingual materials (presentations, exhibition stands, brochures, merch), and aligned marketing with sales funnels after digital audits. Delivered SMM strategies, creative campaigns, and photoshoots across brands; facilitated a cross-division “Marketing Picnic” workshop; oversaw brand participation in multiple events. Implemented a Notion-based onboarding system to speed intern ramp-up and coordinated contractors (agencies, developers, production, printing, digital partners).

Marketing Specialist at KIKI Green

February 1, 2023 - January 1, 2025

Managed international marketing for a dietary supplements brand across Amazon and TikTok Shop, optimizing product listings via SEO. Conducted competitor benchmarking and contributed to product development through consumer research and interviews. Built a 300+ influencer UGC program, tracked performance using engagement metrics and attributed purchases via unique promo codes across Creator.co, Amazon Seller Center, TikTok Creator Marketplace, and Meta Ads Manager. Ran Meta Ads at an average CPL of $1–$2 and grew Amazon GMV by 55%, with a flagship product becoming a category bestseller against competitors.