I'm a designer from Serbia. Approximately 16 years ago, I commenced my professional journey as a brand designer. Over the course of nearly a decade, I immersed myself in the realm of creative agencies, rening my expertise in branding, brand strategies, overseeing production workows, Over the past 7 years, I have operated as an independent freelance brand designer and consultant. My focus has been on collaborating with small to medium-sized startup brands, events, music, movies, food & beverage, liqour, NGOs... SKILLS PHOTOSHOP ILLUSTRATOR IN DESIGN ADOBE XD Fluent in English and based in Europe.…

Veljko Zajc

I'm a designer from Serbia. Approximately 16 years ago, I commenced my professional journey as a brand designer. Over the course of nearly a decade, I immersed myself in the realm of creative agencies, rening my expertise in branding, brand strategies, overseeing production workows, Over the past 7 years, I have operated as an independent freelance brand designer and consultant. My focus has been on collaborating with small to medium-sized startup brands, events, music, movies, food & beverage, liqour, NGOs... SKILLS PHOTOSHOP ILLUSTRATOR IN DESIGN ADOBE XD Fluent in English and based in Europe.…

Available to hire

I’m a designer from Serbia.

Approximately 16 years ago, I commenced my professional journey as a brand designer. Over the course of nearly a decade, I immersed myself in the realm of creative agencies, rening my expertise in branding, brand strategies, overseeing production workows,

Over the past 7 years, I have operated as an independent freelance brand designer and consultant. My focus has been on collaborating with small to medium-sized startup brands, events, music, movies, food & beverage, liqour, NGOs…

SKILLS
PHOTOSHOP
ILLUSTRATOR
IN DESIGN
ADOBE XD

Fluent in English and based in Europe.

See more

Language

Serbian
Fluent
English
Advanced

Work Experience

Senior Graphic Designer / Art Director at Popular Communications
May 1, 2018 - September 30, 2025
Led a team of designers on daily tasks for Coca-Cola’s point-of-sale materials in Serbia; contributed to packaging design, editorial and advertising design, and oversight of production and print processes. Worked with high-profile clients such as PepsiCo, Coca-Cola, and UniCredit Bank on branding, packaging, and communications campaigns.
Senior Graphic Designer / Art Director at Popular Communications
May 1, 2018 - September 30, 2025
Led a design team and delivered daily tasks for Coca-Cola's point-of-sale materials in Serbia. Contributed to branding, packaging design, editorial and advertising design for major clients (PepsiCo, Coca-Cola, UniCredit Bank) and oversaw production and print processes. From 2015 to 2018 served as Art Director leading a team of designers on Coca-Cola POS materials in Serbia.
Senior Graphic Designer / Art Director at Popular Communications
May 1, 2018 - September 30, 2025
Led a team of designers delivering daily tasks for Coca-Cola's point-of-sale materials; produced packaging, editorial and advertising design; supervised production and print processes.
Freelance Graphic Designer / Brand Designer at Self-employed / Freelance
January 1, 2018 - Present
Independent branding and design consultant delivering branding, packaging, editorial and advertising design, and art direction. Collaborated with startups and small to mid-sized brands across events, music, film, food & beverage, NGOs, and more. Recent work includes daily packaging designs and marketing materials for Amazon for CurvGroup’s brands KeySmart and Statik, as well as broader branding and design projects.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2018 - Present
Independent freelance brand designer and consultant, collaborating with startups and SMBs on visual identities, branding, and packaging. Develops concepts, creates logos, packaging, and marketing materials; guides production and print processes; delivers on-brand assets across digital and offline channels.
Freelance Brand Designer / Graphic Designer at Self-employed / Freelance
January 1, 2018 - Present
Independent branding and design consultant focused on startups and small-to-medium brands, including packaging design, brand identity, editorial and advertising design; contributed to Coca-Cola POS materials (2015-2018) and, since 2022, worked on Amazon packaging and marketing materials for CurvGroup's KeySmart and Statik brands.
Graphic Design Intern at LamTar Planning & Communication
December 31, 2007 - September 30, 2025
Contributed to projects for clients including British Telecom, Marriott Hotels, Hewitt, Elan; worked as a designer and art director on a music festival.
Graphic Design Intern at Lamtar Planning & Communication
April 1, 2007 - September 30, 2025
Gained hands-on experience on branding and communications projects while collaborating with a Paris-based studio and working on projects for international clients (e.g., British Telecom, Marriott Hotels, Hewlett-Packard, Elan).
Graphic Design Intern at Lamtar Planning & Communication
January 1, 2007 - Present
Graphic design internship in Paris, France, contributing to projects for British Telecom, Marriott Hotels, Hewlett, Elan, and other clients.

Education

Master’s degree in graphic design at Faculty of Applied Arts Belgrade
January 1, 2003 - January 1, 2008
Master’s degree in graphic design at Faculty of Applied Arts Belgrade
January 1, 2003 - January 1, 2008
Master’s degree in graphic design at Faculty of Applied Arts Belgrade
January 1, 2003 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Consumer Goods, Media & Entertainment, Other, Professional Services, Retail, Travel & Hospitality, Manufacturing
    Fuel+ branding
    Fuel+ loyalty cards for truckers in USA branding identity branding logo designer…