Marketing Manager at Dexcom

Drive and coordinate commercial, marketing and sales tactics for Dexcom partner systems. Develop the annual campaign and partner communication strategy aligned with regional marketing plans. Create strategic marketing campaigns (digital, print and events) for healthcare practitioners, patients and caregivers to launch and promote Dexcom partners. Strengthen partnerships with distributors and affiliates to drive revenue growth in key markets. Implemented data-driven strategies to enhance partner engagement and commercialization effectiveness.

Project Manager Marketing Communications at Excom

Led omnichannel campaigns and storytelling; translated product value into market-ready messages; developed end-to-end content and campaign toolkit; collaborated with design partners and external suppliers to deliver campaigns aligned with brand objectives and local market priorities. Delivered 41 projects on time, achieving a 98% on-time delivery rate and contributing to over $500K in annual savings. Supported marketing execution across packaging, POS materials, and shopper activation.

Project Leader Marketing Communication at Bernafon AG

Spearheaded 360° marketing campaigns for Philips Hearing Solutions to drive brand awareness, preference and lead generation for B2B & B2C. Conducted market research and analyzed results to implement campaigns. Improved customer journeys with insights-driven campaigns, achieving 3.5% lead conversions. Directed the creation of 80+ marketing materials (videos, print, social media), ensuring consistent brand messaging across markets.

Project Leader Marketing & Communications at Excom

Led 360° B2B & B2C campaigns for Philips Hearing Solutions; supported brand awareness, customer engagement, lead generation and market activation. Developed insight-driven marketing mix assets and global campaign toolkits, translating product benefits and consumer insights into clear messaging for consumers, healthcare professionals and retailers. Used market research and customer journey insights to improve campaign relevance, content strategy, engagement and conversion. Managed 80+ assets including video, print, digital and social content. Collaborated with internal teams, agencies and external suppliers to deliver campaigns aligned with brand objectives and local market priorities.

On-site Project Manager – Beauty & Grooming at Procter & Gamble

Worked on-site at P&G Geneva HQ supporting Venus and Gillette brand execution, packaging and shopper activation. Gained exposure to beauty/grooming brand activation and retail activation strategies.

Project Manager at Procter & Gamble

On site at P&G HQ in Geneva as a contractor for Venus & Gillette brands. Delivered 41 projects on time, achieving $200K in annual cost savings and 98% on-time delivery. Led cross-functional teams for packaging and POS marketing, contributing to over $500K in annual savings. Recognized with the Appreciation Award for team culture initiatives.

Co-Founder at Omni & Co (INSEEC Switzerland)

Built leadership of 14,000+ across Switzerland, the UK and Nigeria through consumer storytelling, digital content and community engagement. Launched 13 print issues and organized events with 150+ guests, driving 30% subscription growth. Consulted on marketing and content strategy for clients, delivering measurable engagement improvements. Led 4 editorial consultants across content planning, campaign delivery and audience development.

Co-Founder at Omini & Co. Sarl (Ours Magazine)

Built a readership of 14,000+ across Switzerland, UK, and Nigeria through innovative marketing strategies. Launched 13 print issues and organized events with 150+ guests, driving a 30% subscription growth. Consulted on marketing and strategy for clients, delivering measurable improvements in engagement. Led a team of 4 editorial consultants.

Communications Coordinator at Eurovision

Created weekly newsletters, wrote news articles, updated digital platforms.