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I'm a marketing leader with 10+ years of experience driving global campaigns and cross-functional teams, partnering with brands in healthcare, consumer goods, and media. I thrive on data-driven creativity, storytelling, and delivering measurable results that advance health outcomes and business growth. I have led multi-channel campaigns for Dexcom, Philips Hearing Solutions, and Procter & Gamble, and I enjoy building teams, crafting strategic partnerships, and turning insights into impactful marketing that helps people live healthier lives.…I'm a marketing leader with 10+ years of experience driving global campaigns and cross-functional teams, partnering with brands in healthcare, consumer goods, and media. I thrive on data-driven creativity, storytelling, and delivering measurable results that advance health outcomes and business growth. I have led multi-channel campaigns for Dexcom, Philips Hearing Solutions, and Procter & Gamble, and I enjoy building teams, crafting strategic partnerships, and turning insights into impactful marketing that helps people live healthier lives.

Atona Damachi

Marketer, Marketing Strategist, Growth Marketer, +2

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I'm a marketing leader with 10+ years of experience driving global campaigns and cross-functional teams, partnering with brands in healthcare, consumer goods, and media. I thrive on data-driven creativity, storytelling, and delivering measurable results that advance health outcomes and business growth. I have led multi-channel campaigns for Dexcom, Philips Hearing Solutions, and Procter & Gamble, and I enjoy building teams, crafting strategic partnerships, and turning insights into impactful marketing that helps people live healthier lives.…I'm a marketing leader with 10+ years of experience driving global campaigns and cross-functional teams, partnering with brands in healthcare, consumer goods, and media. I thrive on data-driven creativity, storytelling, and delivering measurable results that advance health outcomes and business growth. I have led multi-channel campaigns for Dexcom, Philips Hearing Solutions, and Procter & Gamble, and I enjoy building teams, crafting strategic partnerships, and turning insights into impactful marketing that helps people live healthier lives.

Available to hire

I’m a marketing leader with 10+ years of experience driving global campaigns and cross-functional teams, partnering with brands in healthcare, consumer goods, and media. I thrive on data-driven creativity, storytelling, and delivering measurable results that advance health outcomes and business growth.

I have led multi-channel campaigns for Dexcom, Philips Hearing Solutions, and Procter & Gamble, and I enjoy building teams, crafting strategic partnerships, and turning insights into impactful marketing that helps people live healthier lives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Marketing Manager at Dexcom

May 1, 2022 - October 1, 2024

Drive and coordinate commercial, marketing and sales tactics for Dexcom partner systems. Develop the annual campaign and partner communication strategy aligned with regional marketing plans. Create strategic marketing campaigns (digital, print and events) for healthcare practitioners, patients and caregivers to launch and promote Dexcom partners. Strengthen partnerships with distributors and affiliates to drive revenue growth in key markets. Implemented data-driven strategies to enhance partner engagement and commercialization effectiveness.

Project Leader Marketing Communication at Bernafon AG

August 1, 2020 - April 1, 2022

Spearheaded 360° marketing campaigns for Philips Hearing Solutions to drive brand awareness, preference and lead generation for B2B & B2C. Conducted market research and analyzed results to implement campaigns. Improved customer journeys with insights-driven campaigns, achieving 3.5% lead conversions. Directed the creation of 80+ marketing materials (videos, print, social media), ensuring consistent brand messaging across markets.

Project Manager at Procter & Gamble

January 1, 2016 - January 1, 2019

On site at P&G HQ in Geneva as a contractor for Venus & Gillette brands. Delivered 41 projects on time, achieving $200K in annual cost savings and 98% on-time delivery. Led cross-functional teams for packaging and POS marketing, contributing to over $500K in annual savings. Recognized with the Appreciation Award for team culture initiatives.

Co-Founder at Omini & Co. Sarl (Ours Magazine)

January 1, 2014 - January 1, 2019

Built a readership of 14,000+ across Switzerland, UK, and Nigeria through innovative marketing strategies. Launched 13 print issues and organized events with 150+ guests, driving a 30% subscription growth. Consulted on marketing and strategy for clients, delivering measurable improvements in engagement. Led a team of 4 editorial consultants.

Communications Coordinator at Eurovision

January 1, 2012 - January 1, 2012

Created weekly newsletters, wrote news articles, updated digital platforms.

Journalist at 78 Magazine

January 1, 2011 - June 1, 2012

Developed and published the first print edition of the magazine. Wrote two feature stories, selected for the cover by the managing professor.