Nicole Au

Led APAC vendor base lead generation (~35K+ new vendor wins in 2025, +17% YoY) and drove platform GMV (~€77M/month). Grew inbound lead volume (+33% YoY to ~140K leads/year across 10 markets) while scaling media spend flat. Improved GEO visibility (AI search) and led chatbot-led lead growth in 8 months to scale acquisition. Lifted app store listing conversion up to 7x via first keyword targeted ASO experiments across 10 markets. Supported enterprise brand account growth with multilingual, data-driven client-facing work.

Connected full-funnel inbound vendor acquisition across 10 APAC markets. Managed ~€1M+ annual paid media budgets (Google, Meta, TikTok) alongside organic roadmaps (SEO/GEO, content, CRO). Partnered with global stakeholders across product, engineering, content, and sales to define and track shared OKRs, launch value-added services, and optimize signup and lead-quality improvements for sales teams. Led SEO and ASO strategy and execution across 10 markets, including app store iOS in-app events and Android promotional content. Ran end-to-end enterprise SEO programs (technical/on-page/off-page), managed audits, keyword research, content gap analyses, and coordinated CRO experimentation for high-traffic pages.

Managed full-funnel inbound vendor acquisition across 10 APAC markets with a ~€1M+ annual paid media budget (Google, Meta, TikTok) alongside an organic roadmap (SEO, GEO, content, CRO). Built cross-functional relationships to define and monitor shared OKRs. Partnered with product and sales to launch lead-type segmentation in signup flow across APAC markets, improving lead quality for sales teams. Mentored EU marketing counterpart and transferred APAC lead gen playbooks and best practices. Developed SEO & ASO strategies, managed enterprise SEO and CRO initiatives, and coordinated experiments including A/B and multivariate testing.