Senior Manager, B2B Lead Gen Marketing at foodpanda

Led APAC vendor base lead generation (~35K+ new vendor wins in 2025, +17% YoY) and drove platform GMV (~€77M/month). Grew inbound lead volume (+33% YoY to ~140K leads/year across 10 markets) while scaling media spend flat. Improved GEO visibility (AI search) and led chatbot-led lead growth in 8 months to scale acquisition. Lifted app store listing conversion up to 7x via first keyword targeted ASO experiments across 10 markets. Supported enterprise brand account growth with multilingual, data-driven client-facing work.

Regional SEO Account Manager, APAC at Overdose Digital Tools & Platforms

Connected full-funnel inbound vendor acquisition across 10 APAC markets. Managed ~€1M+ annual paid media budgets (Google, Meta, TikTok) alongside organic roadmaps (SEO/GEO, content, CRO). Partnered with global stakeholders across product, engineering, content, and sales to define and track shared OKRs, launch value-added services, and optimize signup and lead-quality improvements for sales teams. Led SEO and ASO strategy and execution across 10 markets, including app store iOS in-app events and Android promotional content. Ran end-to-end enterprise SEO programs (technical/on-page/off-page), managed audits, keyword research, content gap analyses, and coordinated CRO experimentation for high-traffic pages.

Regional SEO Account Manager, APAC at Overdose Digital Tools

Managed full-funnel inbound vendor acquisition across 10 APAC markets with a ~€1M+ annual paid media budget (Google, Meta, TikTok) alongside an organic roadmap (SEO, GEO, content, CRO). Built cross-functional relationships to define and monitor shared OKRs. Partnered with product and sales to launch lead-type segmentation in signup flow across APAC markets, improving lead quality for sales teams. Mentored EU marketing counterpart and transferred APAC lead gen playbooks and best practices. Developed SEO & ASO strategies, managed enterprise SEO and CRO initiatives, and coordinated experiments including A/B and multivariate testing.

SEO Campaign Specialist at GoBear (acquired by Finder)

Planned and managed SEO campaigns performance to ensure clients’ business KPIs were met. Conducted keyword and topic research to support content creation, and recommended on-page SEO improvements including meta tags, image alt text, header tags, robots.txt, XML sitemaps, content optimization, internal linking, and structured data markup.

Associate SEO Manager at Prospect, Dentsu

Provided dotted-line management to three SEO specialists across markets, coaching them and unblocking issues as they arose. Worked with the SEO and Content Director to devise and implement SEO, link-building, content, and site architecture strategies, growing organic share of voice across SG, VN, TH, HK, and PH. Owned end-to-end resolution of technical website issues by coordinating across product, devops, and tech partners, and supported personalization strategy, content and UX opportunities, and CVR improvements. Worked closely with content managers to shape content for audience segments and inform overall content strategy, analyzing and visualizing traffic data to recommend continuous optimization changes for key products. Communicated impact of proposed SEO/content/technical changes to Product, Tech, and Content teams and advocated SEO best practices across APAC.

SEO Campaign Specialist at GoBear (acquired by Finder)

Managed and owned SEO campaign performance to ensure clients’ business KPIs were met. Performed keyword and topic research to support content creation, recommended on-page SEO improvements (meta tags, image alt text, header tags, robots.txt, XML sitemaps, content optimization, internal linking, structured data markup).

Webnatic Pte Ltd - SEO Content Curator / SEO Manager (title not fully consistent in source) at Webnatics Pte Ltd

Managed and owned SEO content/SEO campaign performance to meet clients’ business KPIs. Performed keyword and topic research for content creation and recommended on-page SEO improvements including meta tags, image alt text, header tags, robots.txt, XML sitemaps, content optimization, internal linking, and structured data markup.