Available to hire
Digital and performance-focused marketer with experience building and scaling online businesses, driving revenue growth, improving conversion, and leading compliance, privacy, and IT security frameworks for a background checks eCommerce platform. Skilled across SEO, SEM, B2B/B2C acquisition, UX and automation, email and data strategies, and team leadership.
Have worked with enterprise and not-for-profit clients across Australia, the US, Asia, and New Zealand, delivering measurable results such as revenue growth, improved cost efficiency, and stronger digital visibility (including Google Maps). Background in political science and communication science, with long-term experience across digital strategy, campaign management, and marketplace/eCommerce operations.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Italian
Fluent
Work Experience
Digital Strategist at Digital Ninjas (Digital Agency)
May 1, 2021 - PresentProvided digital strategy and planning for clients’ digital investments. Worked on SEO/local visibility and search strategies, digital engagement optimization, and content/testimonial structuring to improve user experience and reduce AI summarization bypass risks. Supported growth efforts including donation growth and revenue YoY improvement through new digital strategies (marketing, UX, data visualisation), and managed analysts team growth, coaching on technical, client management, and strategy capabilities.
Founder and Director at Backy Check
January 1, 2019 - PresentFounded and developed a background checks company. Identified market service fit; established compliance framework including accreditation with ACIC (Australian Criminal Intelligence Commission). Built IT security framework and IT infrastructure; developed privacy and security documentation including privacy policies, terms and conditions, data protection and privacy impact assessment materials, information security policies, data breach procedures, dispute resolution policy, and training materials. Designed and developed eCommerce and email automation (including UX and data collection improvements). Managed finances, accounting processes, and client contracts. Built online business growth via partnerships, affiliations, SEO, SEM, EDM, and B2B acquisition automation. Established support team, procedures, and maintained client relationships. Services delivered via online portal and API for police checks, reference checks, working with children checks, VEVO checks, identity verification
Online Business Manager (APAC) at Travelex | Money Exchange
January 1, 2018 - January 1, 2021Managed Travelex online business across APAC. Owned digital marketing strategy to support growth, customer acquisition and retention by partnering with the board and delivering country-level monthly forecasts. Organized regular sprints to translate strategic ideas into major campaigns and improvements including website enhancements, pricing analysis, pivots from cash to travel money cards, app promotion and reload strategy, and new business development. Managed online P&Ls, negotiated annual online budgets, and aimed for 30% revenue growth and profitability. Implemented online acquisition strategies with key global stakeholders and improved online/offline profit outcomes.
Performance Manager at Gruden Group | Digital Technology Agency
July 1, 2016 - January 1, 2018Designed and managed innovative digital strategies; supervised digital campaign management to meet monthly client revenue targets; built early budget forecasts; mentored team and colleagues on digital trends, creative solutions and strategic thinking; supported sales team with pitch documentation and knowledge. Delivered targeted local search campaigns for major retail and white goods networks across Australia, optimizing regional store footprints and capturing high-intent local search traffic. Improved online profitability through competitive analysis and weekly campaign adjustment, dynamically changed campaigns and messaging based on weather (reducing costs), and increased ROAS through CRO using VW O and online user behavior data.
Digital Marketing Manager at Mapfre | Insurance Company
July 1, 2015 - July 1, 2016Drove revenue to the online channel via planning, analysis, recommendations and implementation of online marketing strategies across web, email, mobile, social, affiliates, and public relations. Supported data analysis and consumer insights, identified trends and technologies to improve brand promotion and increase sales. Achieved cost per acquisition reductions through improved attribution and tracking across channels and new promotional strategies; increased revenue via organic traffic growth and improved search acquisition strategy; optimized broader pricing processes to help pricing team gather more data in less time and supported corporate financial targets for employees.
SEO Consultant at Glasshat | Digital Agency
April 1, 2013 - July 1, 2015Designed and implemented SEO strategies for multiple clients and managed an SEO team.
Digital Marketing Manager / Account Manager / Project Manager at Microsoft | Technology Company
September 1, 2003 - December 1, 2012Part of the 12-person team that launched Bing Ads in Australia and New Zealand. Contributed to digital marketing, accounts, and project management activities supporting product launch and operations across the region.
Education
Master's Degree in Political Science at Università Cattolica del Sacro Cuore, Milan
January 1, 2007 - January 1, 2010Bachelor's Degree in Communication Science at Università Cattolica del Sacro Cuore, Milan
January 1, 2003 - January 1, 2007Qualifications
Industry Experience
Non-Profit Organization, Financial Services, Government, Media & Entertainment, Professional Services, Software & Internet, Retail, Telecommunications, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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