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Multidisciplinary creative strategist and brand co-founder with experience shaping fashion narratives, social-first content, creator communities and AI visual evaluation. Combines creator-side perspective, cross-cultural awareness and strong visual judgment with a data-curious approach to identifying audience insights and translating them into clear, culturally relevant concepts.…

Audrey Xu

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Multidisciplinary creative strategist and brand co-founder with experience shaping fashion narratives, social-first content, creator communities and AI visual evaluation. Combines creator-side perspective, cross-cultural awareness and strong visual judgment with a data-curious approach to identifying audience insights and translating them into clear, culturally relevant concepts.…

Available to hire

Multidisciplinary creative strategist and brand co-founder with experience shaping fashion narratives, social-first content, creator communities and AI visual evaluation. Combines creator-side perspective, cross-cultural awareness and strong visual judgment with a data-curious approach to identifying audience insights and translating them into clear, culturally relevant concepts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

AI Visual Annotation Expert (Contract) at Mer c or - Project for Meta

September 1, 2025 - August 31, 2026

Evaluated large-scale video datasets supporting computer vision and multimodal AI systems, identifying actions, context, and visual patterns across frames. Applied structured criteria with high accuracy using close visual analysis to keep judgments consistent across ambiguous content. Provided concise, structured feedback on edge cases to improve dataset consistency and model performance.

Discord Community Manager at Glitch Magazine

March 1, 2022 - July 31, 2022

Planned and managed community engagement initiatives using discussion formats and programming to strengthen participation and retention. Built relationships with creators, influencers, and external partners to expand the community network and support organic growth. Reviewed engagement metrics and tested content and community formats to inform future programming decisions. Sourced and coordinated UGC creators for short-form content, supporting outreach, briefing, and delivery.

Co-Founder & Lead 3D Designer at Venice W.

July 1, 2019 - August 31, 2025

Co-founded a design-led jewelry and fashion brand, shaping positioning, visual identity, and a story-led approach across collections, campaigns, and cultural activations. Translated fashion and cultural references into campaign concepts and digital assets, producing 3D visuals and animations for brand storytelling. Collaborated across creative disciplines to turn conceptual ideas into cohesive visual narratives and maintain a distinctive brand language across touchpoints. Helped develop two collections stocked by SSE N SE and worn by artists including BABY MONSTER and ILLIT.