I’m a consumer marketing and communications leader with 5+ years of experience across social media, brand communications, integrated marketing, creator and influencer marketing, strategic partnerships, PR, social commerce, and experiential marketing. I currently lead programs across 10 consumer brands, a 4.5M+ audience, a $500K annual budget, and a 1,500+ creator ecosystem, combining creative brand building with data-driven strategy and measurable growth. Social media is where I built my foundation, but I don’t want to be defined exclusively as a social media marketer. My goal is to use that expertise as one part of a much broader brand leadership skill set. I’m especially interested in understanding what makes people care about a brand, remember it, talk about it, participate in its community, and ultimately choose it. For my next move, I’m targeting Senior Manager, Associate Director, and select Director-level opportunities that expand my ownership across brand strategy, integrated marketing, communications, partnerships, creators, PR, go-to-market strategy, consumer engagement, and commercial performance. I’m particularly drawn to consumer-facing brands in food, wellness, hospitality, lifestyle, beauty, fashion, and other categories where strong marketing can create genuine emotional connection and cultural relevance. Long term, I’m building toward VP-level marketing leadership. I want to progressively own larger teams, budgets, strategies, and portions of the marketing organization until I’m equipped to lead a consumer brand or broader marketing function. I’m not looking to abandon social, creators, or partnerships. I want to take what I’ve learned from being exceptionally close to consumers and use it to become a stronger, more complete marketing leader.

I’m a consumer marketing and communications leader with 5+ years of experience across social media, brand communications, integrated marketing, creator and influencer marketing, strategic partnerships, PR, social commerce, and experiential marketing. I currently lead programs across 10 consumer brands, a 4.5M+ audience, a $500K annual budget, and a 1,500+ creator ecosystem, combining creative brand building with data-driven strategy and measurable growth. Social media is where I built my foundation, but I don’t want to be defined exclusively as a social media marketer. My goal is to use that expertise as one part of a much broader brand leadership skill set. I’m especially interested in understanding what makes people care about a brand, remember it, talk about it, participate in its community, and ultimately choose it. For my next move, I’m targeting Senior Manager, Associate Director, and select Director-level opportunities that expand my ownership across brand strategy, integrated marketing, communications, partnerships, creators, PR, go-to-market strategy, consumer engagement, and commercial performance. I’m particularly drawn to consumer-facing brands in food, wellness, hospitality, lifestyle, beauty, fashion, and other categories where strong marketing can create genuine emotional connection and cultural relevance. Long term, I’m building toward VP-level marketing leadership. I want to progressively own larger teams, budgets, strategies, and portions of the marketing organization until I’m equipped to lead a consumer brand or broader marketing function. I’m not looking to abandon social, creators, or partnerships. I want to take what I’ve learned from being exceptionally close to consumers and use it to become a stronger, more complete marketing leader.

Available to hire

I’m a consumer marketing and communications leader with 5+ years of experience across social media, brand communications, integrated marketing, creator and influencer marketing, strategic partnerships, PR, social commerce, and experiential marketing. I currently lead programs across 10 consumer brands, a 4.5M+ audience, a $500K annual budget, and a 1,500+ creator ecosystem, combining creative brand building with data-driven strategy and measurable growth.

Social media is where I built my foundation, but I don’t want to be defined exclusively as a social media marketer. My goal is to use that expertise as one part of a much broader brand leadership skill set. I’m especially interested in understanding what makes people care about a brand, remember it, talk about it, participate in its community, and ultimately choose it.

For my next move, I’m targeting Senior Manager, Associate Director, and select Director-level opportunities that expand my ownership across brand strategy, integrated marketing, communications, partnerships, creators, PR, go-to-market strategy, consumer engagement, and commercial performance. I’m particularly drawn to consumer-facing brands in food, wellness, hospitality, lifestyle, beauty, fashion, and other categories where strong marketing can create genuine emotional connection and cultural relevance.

Long term, I’m building toward VP-level marketing leadership. I want to progressively own larger teams, budgets, strategies, and portions of the marketing organization until I’m equipped to lead a consumer brand or broader marketing function. I’m not looking to abandon social, creators, or partnerships. I want to take what I’ve learned from being exceptionally close to consumers and use it to become a stronger, more complete marketing leader.

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Work Experience

Manager, Social Media at Plaid Enterprises
February 1, 2026 - Present
Lead portfolio-wide social media, brand communications, creator and influencer marketing, and social commerce strategy across 10 consumer brands (4.5M+ followers). Manage a $500K annual budget and a team of 2, overseeing a 1,500+ creator/influencer ecosystem and approximately 700 creator activations across 30–50 annual campaigns. Own creator investment decisions, partnership approvals, and negotiations (rates, contracts, deliverables, and usage rights) including creators with 1M+ followers. Built and optimized TikTok Shop affiliate strategy, improving conversion (1.8% to 3.4%), reducing CPA (~$45 to $24), shortening payback (90+ days to <45 days), and increasing repeat creator activation (12% to 38%). Drive multi-platform organic social and influencer performance, contributing to 404K new followers and 8.97M engagements YTD while generating ~60M annual impressions. Coordinate cross-functionally with Content, Brand, Creative, Product Development, Ecommerce, DTC, Sales, Legal, agencies
Communications & Marketing Specialist at Tombow USA
January 1, 2025 - February 1, 2026
Expanded from social media into integrated brand communications and marketing leadership across PR/earned media, creator & influencer marketing, partnerships, retail initiatives, and product launches. Managed and developed a 150+ creator/influencer network generating 3.4x ROI and increasing referral traffic 28% through creator partnerships, affiliate initiatives, and UGC activations. Led PR and earned-media initiatives, securing 15+ placements and developing press materials and messaging. Supported cross-functional go-to-market planning with Ecommerce, Creative, Sales, and Product Development, contributing to campaign positioning and launch/channel execution. Contributed to budgeting and forecasting using GA4, Looker Studio, and channel reporting to evaluate and optimize performance.
Social Media Coordinator at Tombow USA
July 1, 2023 - January 1, 2025
Drove 47% year-over-year engagement growth through platform strategy, social-first content, community programs, creator collaborations, and performance-led optimization. Increased UGC and consumer participation 35% via creator-led activations and community programs. Managed creator and content workflows supporting 10+ product launches, aligning social strategy, creative assets, messaging, and publishing with launch timelines.
Assistant Event Coordinator at Casas de Sueños
July 1, 2021 - September 1, 2022
Supported end-to-end planning and execution of weddings, receptions, and private events, including managing client/vendor relationships, guest experience, venue readiness, timelines, event promotion, and day-of operations. Coordinated daily office/venue/staff operations and directed on-site priorities while resolving real-time client, vendor, and event needs in a high-touch hospitality environment.

Education

B.A. coursework (Communications) at University of New Mexico
January 11, 2030 - August 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment