Hey, I'm Michael — a remote-first storyteller who fuses emotional narratives, sonic layers, and high-impact digital campaigns to make brands feel alive. As a published songwriter and poet with 5 streaming projects, I blend cultural insight, music production, and video scripting to craft authentic voices that connect deeply and convert fast.

Michael Augustine Sango

Hey, I'm Michael — a remote-first storyteller who fuses emotional narratives, sonic layers, and high-impact digital campaigns to make brands feel alive. As a published songwriter and poet with 5 streaming projects, I blend cultural insight, music production, and video scripting to craft authentic voices that connect deeply and convert fast.

Available to hire

Hey, I’m Michael — a remote-first storyteller who fuses emotional narratives, sonic layers, and high-impact digital campaigns to make brands feel alive. As a published songwriter and poet with 5 streaming projects, I blend cultural insight, music production, and video scripting to craft authentic voices that connect deeply and convert fast.

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Language

English
Fluent
French
Intermediate

Work Experience

Senior Content Strategist at Independent / Remote Contract
August 1, 2025 - Present
End-to-end content strategy aligned with product features, user journeys, adoption goals; translating complex digital identity concepts into accessible narratives; collaborating asynchronously with product, design, and marketing; led multimedia asset creation (short-form video, explainers, blogs, tutorials, infographics); used analytics and community feedback to improve clarity, relevance, and engagement.
Senior Copywriter at NECTAR GROUP
April 1, 2024 - July 1, 2025
Led content and messaging across SaaS and digital-first clients; owned end-to-end content creation from research to delivery; contributed to multi-channel campaigns and collaborated with distributed teams to produce high-quality copy and multimedia assets.
Social Media Manager at FLUX
January 1, 2024 - March 1, 2024
Built and executed multi-platform social strategy across LinkedIn, Instagram, TikTok, and Facebook; provided editorial oversight of brand copy across web pages, email, and social media; planned content calendars and delivered performance reports to leadership; ensured brand voice consistency across channels.
Public Relations Officer at Student Representative Council
January 1, 2016 - January 1, 2017
Public relations and communications for the student body; event coverage, leadership camp coordination, and campaigns to raise awareness and engagement across campus.
Stage Manager at Mid-Autumn Festival
January 1, 2017 - January 1, 2017
Stage management and logistics coordination for festival events.
Vice President at Flaunt Your Talent (Talent Show)
January 1, 2020 - December 31, 2020
Led talent show operations, role assignments, and overall event planning and execution.
Volunteer at Kechara Soup Kitchen Food Drive
January 1, 2022 - December 31, 2022
Coordinated and supported food drives and community outreach activities.
Volunteer Coordinator at Overseas International Students Club
January 1, 2017 - December 31, 2017
Assisted with events and cross-cultural engagement for international student members.
Marketing Consultant & Copywriter at Independent / Freelance
January 1, 2016 - Present
Craft compelling B2B and B2C content across sectors including cryptocurrency, insurance, IT, and entertainment. Deliver SEO-optimised website content, conduct market research, and develop content calendars. Create engaging copy for blogs, social media campaigns, email marketing, and landing pages to drive engagement and conversions. Adapt tone to align with diverse brand voices and collaborate with clients to refine messaging.

Education

Bachelor of Arts in Music Studies (Hons) at York St John University
January 8, 2018 - February 22, 2021
Performance Major, Minor in Composition
BA (Hons) in Music Studies at York St John University
January 11, 2030 - March 1, 2026
Diploma in Music at Segi College Subang Jaya, Malaysia
January 11, 2030 - March 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Government, Education, Other