Available to hire
I am a branding strategist and artist with nine years of experience helping brands and professionals across LATAM. I hold a Bachelor of Advertising with a Minor in Journalism from Universidad San Francisco de Quito and a Master’s in Marketing from Universidad de Chile. I’m bilingual (Spanish and English) with an intermediate level of Italian, and I’m passionate about watercolor, illustration, and storytelling through brands.
I’ve led art direction and content projects for media and brands, while also volunteering as a facilitator and tutor for learners of all ages. I thrive in multicultural teams, care about social causes, and continually seek opportunities to merge creativity with meaningful impact through education, art, and communication.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
Work Experience
Docente Universitaria at Universidad Estatal de Bolívar
December 31, 2022 - July 29, 2025Taught Communication courses including Promotion, Advertising and Propaganda, Communication Campaigns, Digital Journalism, Marketing Fundamentals, Marketing for Communication, and Digital Media. Served as thesis project peer reviewer and student tutor within the Communication program.
Artista e Ilustradora at Augus Acuarelista
July 1, 2020 - PresentCreated artistic watercolor pieces, manual and digital illustrations, portraits, murals, and editorial illustrations. Developed curriculum and facilitated watercolor emotional technique workshops for students of all ages.
Publicista y Estratega de Branding at Freelance / Various Brands
January 31, 2024 - July 29, 2025Created brand identities, naming projects, visual identity, packaging design, and advertising copywriting and editing for multiple brands across Latin America and globally.
Profesional Voluntaria at Fundación América Solidaria
May 31, 2024 - July 29, 2025Provided in-person professional volunteering for international projects involving youth empowerment, emotional management through arts, peacebuilding workshops, and collaborative projects with education authorities across Colombia.
Profesora particular at Freelance
January 31, 2024 - July 29, 2025Provided personalized online private tutoring in English, literature, and art to students from various countries including Ecuador, Colombia, Chile, USA, and Estonia.
Diseñadora at Dano Agencia
January 1, 2024 - PresentHandled graphic and multimedia design projects including branding and content creation, providing assistance in production.
Directora General / de Contenidos at Radio Impacto
December 31, 2020 - July 29, 2025Designed and reviewed content and supervised production processes of content and advertising for the media outlet.
University Teacher at Universidad Estatal de Bolívar
December 1, 2022 - October 14, 2025Teacher of the Communications Program. Subjects included Promotion, advertising and propaganda; Communication and Information Campaigns; Digital Journalism; Communication Direction; Principles of Marketing; Marketing for Communications; Digital Media. Thesis project advisor and tutor for students as part of the tutoring program.
Artist and Illustrator at Augus Acuarelista
July 1, 2020 - PresentWatercolor art creation, digital and handmade illustration, portraits; mural art and illustration for editorial projects. Curriculum creator and facilitator of emotional watercolor, watercolor illustration and technique workshops for students of different ages.
Publicist and Branding Strategist at Independent / Freelance
January 1, 2024 - October 14, 2025Brand building, naming, visual identity, packaging design, and writing/editing projects for diverse brands across LATAM (e.g., Coch Ovejita, Hapuc, Kirja, Synergy, Serendipity, The metamorphosis Project, Wambra Viajera, and others).
Private Tutor/Teacher at Self-employed / Private tutoring
January 1, 2024 - October 14, 2025Online English, Literature and Art classes for students of all ages across multiple countries (Ecuador, Colombia, Chile, USA, Estonia, etc.).
Professional Volunteer at América Solidaria NGO
May 1, 2024 - October 14, 2025Misión Internacional 2023: co-author and facilitator of the methodology Un viaje a mi interior providing emotional management tools through arts for children and teenagers; facilitation of peace-building and participatory parenting workshops; online sessions for youth.
Content Director at Radio Impacto
December 1, 2020 - October 14, 2025Supervision of content and advertising design and production processes; managed content direction for radio programs.
Graphic Designer at Dano Agencia
January 1, 2024 - PresentGraphic and multimedia design; in charge of branding projects and content creation.
Teacher, Communications Program at Universidad Estatal de Bolívar
December 1, 2022 - October 14, 2025Taught subjects including Promotion, advertising and propaganda; Communication and Information Campaigns; Digital Journalism; Communication Direction; Principles of Marketing; Marketing for Communications; Digital Media. Served as thesis project advisor and tutor for students as part of the tutoring program.
Artist and Illustrator at Augus Acuarelista
July 1, 2020 - PresentWatercolor art creation, digital and handmade illustration, portraits; mural art and illustration for editorial projects. Curriculum creator and facilitator of emotional watercolor and technique workshops for students of various ages.
Publicist and Branding Strategist at Self-employed (Branding & Creative Services)
January 31, 2024 - October 14, 2025Brand building, naming, visual identity, packaging design, writing and text edition projects for brands across LATAM (e.g., Coch Ovejita, Hapuc, Karen Chicaguala, Kirja, Synergy, Serendipity, RandomlyC, Radio Impacto, Waykana, and more).
Private Tutor/Teacher at Self-employed
January 31, 2024 - October 14, 2025Online English, Literature and Art classes for students of all ages; online tutoring across multiple countries (Ecuador, Colombia, Chile, USA, Estonia, etc.).
Content Director at Radio Impacto
December 1, 2020 - October 14, 2025Supervision of content and advertising design and production processes for Radio Impacto (Guaranda, Ecuador).
Graphic Designer at Dano Agencia
January 1, 2024 - PresentGraphic and multimedia design; in charge of branding projects and content creation.
Teacher of the Communications Program at Universidad Estatal de Bolívar – Guaranda
December 1, 2022 - October 14, 2025Taught courses including Promotion, Advertising and Propaganda; Communication and Information Campaigns; Digital Journalism; Communication Direction; Principles of Marketing; Marketing for Communications; Digital Media. Served as thesis project advisor and tutor for students in the Communications major.
Artist and Illustrator at Augus Acuarelista
July 1, 2020 - PresentWatercolor art creation, digital and handmade illustration, portraits; mural art (illustration, design and painting) and illustration for editorial projects. Curriculum creator and facilitator of emotional watercolor, watercolor illustration and technique workshops for students of different age groups.
Publicist and Branding Strategist at Various LATAM brands
January 1, 2024 - October 14, 2025Brand building, naming, visual identity, packaging design, writing and text edition projects development for brands across LATAM (e.g., Coch Ovejita, Hapuc, Kirja, Synergy, Serendipity, etc.).
Private Tutor/Teacher at Various (Ecuador, Colombia, Chile, USA, Estonia, etc.)
January 1, 2024 - October 14, 2025Online English, Literature and Art classes for students of all ages.
Graphic Designer at Dano Agencia
January 1, 2024 - PresentGraphic and multimedia design; in charge of branding projects and content creation.
Content Director at Radio Impacto
December 1, 2020 - October 14, 2025Supervision of content and advertising design and production processes.
Professional Volunteer at América Solidaria NGO
May 1, 2024 - October 14, 2025Co-author and facilitator of the methodology Un viaje a mi interior, providing emotional management tools through arts for children and teenagers (ages 4-18) in Aracataca; lead peace-building and participatory parenting workshops in Bogotá, as well as online sessions for youth in Cali; fieldwork across Bogotá DC, Valle del Cauca and Magdalena.
Graphic Designer at Dano Agencia
January 1, 2024 - PresentGraphic and multimedia design. In charge of branding projects and content creation. Production assistant.
University Teacher at Universidad Estatal de Bolívar - Guaranda
December 1, 2022 - October 14, 2025Teacher of the Communications Program. Subjects included Promotion, advertising and propaganda; Communication and Information Campaigns; Digital Journalism; Communication Direction; Principles of Marketing; Marketing for Communications; Digital Media. Thesis project advisor; Tutor for students in the Communications Major.
Artist and Illustrator at Augus Acuarelista
July 1, 2020 - PresentWatercolor art creation, digital and handmade illustration, portraits; mural art; illustration for editorial projects; curriculum creator and facilitator of emotional watercolor workshops for students of different age groups.
Publicist and Branding Strategist at Freelance / Various LATAM brands
January 1, 2024 - October 14, 2025Brand building, naming, visual identity, packaging design, writing and text edition projects for different brands across LATAM.
Content Director at Radio Impacto
December 31, 2020 - October 14, 2025Supervision of content and advertising design and production processes.
Private Tutor/Teacher at Self-employed / Private tutoring
January 1, 2024 - October 14, 2025Online English, Literature and Art classes for students of various ages; teaching across multiple countries.
Professional Volunteer at América Solidaria NGO
May 1, 2024 - October 14, 2025Co-author and facilitator of the methodology Un viaje a mi interior; emotional management through arts for children and teenagers; peace-building workshops; field work in Colombia; online session facilitation.
Designer and Brand Strategist at Independent / Freelance (LATAM brands)
May 1, 2015 - PresentArt direction and visual development, brand building, naming projects development, visual identity, packaging design, copywriting and advertising texts editing for different kind of brands in LATAM.
Graphic Designer at Dano Agencia Ecuador
January 1, 2024 - October 1, 2025Graphic and multimedia design. In charge of branding projects and content creation. Production assistant.
Professional Volunteer at América Solidaria NGO - Colombia
March 1, 2022 - May 1, 2024Professional Volunteer at Misión Internacional 2023 for in-person projects: Accionadores Joven - es- Hoy, in partnership with Fundación Único (Cali); Semilleros de vida in partnership with Fundación Biohuellas Makondo (Aracataca), & Naguará Project. Co-author and facilitator of the methodology Un viaje a mi interior, that gives emotional management tools through arts for children and teenagers between 4 and 18 years old in Aracataca, Magdalena. Construcción de paz y crianza participativa workshops facilitator for students and parents from different schools in Bogotá, D.C. in partership with Secretaría de Educación de Bogotá. Accionadores online sesions facilitator for students between the ages of 12 and 18 years old from Cali. Field work in Bogotá DC, Valle del Cauca and Magdalena, Colombia.
Private Tutor/Teacher at Independent / Online
March 1, 2018 - January 1, 2024Online English, Literature and Art classes for students of various ages and locations.
University Teacher at Universidad Estatal de Bolívar - Guaranda, Ecuador
May 1, 2022 - December 1, 2022Teacher of the Communications Program. Subjects: Promotion, advertising and propaganda; Communication and Information Campaigns; Digital Journalism; Communication Direction; Principles of Marketing; Marketing for Communications; Digital Media. Thesis project advisor. Tutor for students as part of the tutoring program in the Communications Major.
Content Manager / General Director at Radio Impacto - Guaranda, Ecuador
July 1, 2017 - December 1, 2020Supervision of content and advertising design and production processes.
Education
Bachelor's Degree at Universidad San Francisco de Quito
January 1, 2017 - December 31, 2017Master's Degree at Universidad de Chile
January 1, 2020 - December 31, 2020Bachelor of Advertising (Minor in Multimedia Journalism) at Universidad San Francisco de Quito
January 11, 2030 - January 1, 2017Master of Marketing at Universidad de Chile
January 11, 2030 - January 1, 2020Crea tu Papelería at Fran Méndez Taller
January 1, 2019 - October 14, 2025Bachelor of Communication Advertising (Minor Multimedia Journalism) at Universidad San Francisco de Quito
January 11, 2030 - January 1, 2017Master of Marketing at Universidad de Chile
January 11, 2030 - January 1, 2020Bachelor of Advertising with a Minor in Multimedia Journalism at Universidad San Francisco de Quito
January 1, 2013 - January 1, 2017Master of Marketing at Universidad de Chile
January 1, 2020 - January 1, 2020Bachelor of Advertising, Minor Multimedia Journalism at Universidad San Francisco de Quito
January 11, 2030 - January 1, 2017Master of Marketing at Universidad de Chile
January 11, 2030 - January 1, 2020Crea tu Papelería at Fran Méndez Taller
January 1, 2019 - December 31, 2019¿Cómo vivir del arte? at BADA
January 1, 2020 - December 31, 2020Bachelor of Advertising (Minor in Multimedia Journalism) at Universidad San Francisco de Quito
January 11, 2030 - January 1, 2017Master of Marketing at Universidad de Chile
January 11, 2030 - January 1, 2020Qualifications
Adobe Certified Associate - Visual Communication using Adobe Photoshop CS5
January 1, 2013 - December 31, 2013Taller Certificado: “Crea tu Papelería”, Fran Méndez Taller
January 1, 2019 - December 31, 2019Curso Certificado: “¿Cómo vivir del arte?”, BADA
January 1, 2020 - December 31, 2020Certificación C1 - Ef School Atlanta, Georgia, USA
January 1, 2015 - December 31, 2015Certificación C2 - EF Set Exam
January 1, 2022 - December 31, 2022Diplomado en pedagogía para profesionales no licenciados
January 11, 2030 - July 29, 2025Adobe Certified Associate
January 1, 2013 - October 14, 2025Visual Communication using Adobe Photoshop CS5
January 1, 2013 - October 14, 2025Adobe Certified Associate
January 1, 2013 - October 14, 2025Visual Communication using Adobe Photoshop CS5
January 1, 2013 - October 14, 2025Crea tu Papelería
January 1, 2019 - October 14, 2025Adobe Certified Associate
January 1, 2013 - October 14, 2025Visual Communication using Adobe Photoshop CS5
January 1, 2013 - October 14, 2025Crea tu Papelería
January 1, 2019 - October 14, 2025¿Cómo vivir del arte? (Curso de arte)
January 1, 2020 - October 14, 2025Artist of the Month - Dark Yellow Dot Platform
November 1, 2021 - October 14, 2025Adobe Certified Associate
January 1, 2013 - January 1, 2013Crea tu Papelería
January 1, 2019 - January 1, 2019¿Cómo vivir del arte? - BADA
January 1, 2020 - January 1, 2020Artist of the Month, Dark Yellow Dot Platform
November 1, 2021 - November 1, 2021EF English Proficiency - EF School
January 1, 2015 - January 1, 2015EF Set Exam C2
January 1, 2022 - January 1, 2022Visual Communication using Adobe Photoshop CS5
January 1, 2013 - January 1, 2013Adobe Certified Associate
January 1, 2013 - October 14, 2025Visual Communication using Adobe Photoshop CS5
January 11, 2030 - October 14, 2025Adobe Certified Associate
January 1, 2013 - October 14, 2025Visual Communication using Adobe Photoshop CS5
January 11, 2030 - October 14, 2025¿Cómo vivir del arte? (Curso)
January 1, 2020 - December 31, 2020Crea tu Papelería
January 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Consumer Goods, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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