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My path to UI/UX design wasn't conventional—it was built on the ground. My foundation in product design taught me how form follows human behaviour. My years working in an operations role taught me how complex systems work, and where they break down for people. Today, I'm bridging these two worlds. I contribute to designing digital experiences that are not only intuitive and empathetic but are built on a deep understanding of backend structure and real-world workflows. I am eager to apply operational insight into user-centric solutions.…My path to UI/UX design wasn't conventional—it was built on the ground. My foundation in product design taught me how form follows human behaviour. My years working in an operations role taught me how complex systems work, and where they break down for people. Today, I'm bridging these two worlds. I contribute to designing digital experiences that are not only intuitive and empathetic but are built on a deep understanding of backend structure and real-world workflows. I am eager to apply operational insight into user-centric solutions.

Auliyaa Jaffar

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My path to UI/UX design wasn't conventional—it was built on the ground. My foundation in product design taught me how form follows human behaviour. My years working in an operations role taught me how complex systems work, and where they break down for people. Today, I'm bridging these two worlds. I contribute to designing digital experiences that are not only intuitive and empathetic but are built on a deep understanding of backend structure and real-world workflows. I am eager to apply operational insight into user-centric solutions.…My path to UI/UX design wasn't conventional—it was built on the ground. My foundation in product design taught me how form follows human behaviour. My years working in an operations role taught me how complex systems work, and where they break down for people. Today, I'm bridging these two worlds. I contribute to designing digital experiences that are not only intuitive and empathetic but are built on a deep understanding of backend structure and real-world workflows. I am eager to apply operational insight into user-centric solutions.

Available to hire

My path to UI/UX design wasn’t conventional—it was built on the ground. My foundation in product design taught me how form follows human behaviour. My years working in an operations role taught me how complex systems work, and where they break down for people. Today, I’m bridging these two worlds. I contribute to designing digital experiences that are not only intuitive and empathetic but are built on a deep understanding of backend structure and real-world workflows. I am eager to apply operational insight into user-centric solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Operations Executive at ZARA

January 1, 2024 - December 27, 2024

Managed operations to maintain efficiency in a fast-paced retail environment, focusing on stockroom organization, logistics, and back-of-house operations to ensure seamless product replenishment and rapid turnover.

Education

UX/UI Design at General Assembly

January 13, 2025 - April 9, 2025

Completed a UX/UI Design Immersive at General Assembly, focused on user-centred design and industry practices. Built end-to-end digital experiences through hands-on, client-facing projects—developing skills in user research, information architecture, wireframing, prototyping, usability testing, interaction and visual design, and working within agile, cross-functional teams.

Diploma in Product & Industrial Design at Temasek Polytechnic

April 18, 2018 - May 4, 2021

• Trained in human-centred design, focusing on form, function, and user experience. • Gained hands-on experience in design research, ideation, CAD modelling, and prototype development. • Explored design thinking and materials studies in product design. • Participated in studio projects and real-world collaborations such as NHCS, solving problems through creative, functional solutions. • Developed skills in presentation, sketching, and conceptualisation, building a design foundation.