Experienced Brand strategist with a proven track record of 29 years in diverse markets across Southeast Asia. Expertly led communications campaigns for the Tourism Authority of Thailand across 36+ countries and managed campaigns for renowned commercial brands such as Nescafe, Chevrolet, Unilever, Avis, Kirin Beer, and multiple Asia Pacific Breweries' brands in Thailand, Vietnam, Laos, and Myanmar. Proficient in crafting innovative integrated strategic marketing communications initiatives and adept at leveraging multicultural experiences to drive teams towards success in dynamic environments. Skilled in utilizing data analytics to extract actionable business insights and guide strategic decision-making. Eager to apply extensive marketing communications expertise to enhance advocacy, value and foster growth. Available for fractional engagements, brand strategy consulting, marketing transformation projects, executive workshops, and strategic marketing leadership roles.…

Aung Thura

Experienced Brand strategist with a proven track record of 29 years in diverse markets across Southeast Asia. Expertly led communications campaigns for the Tourism Authority of Thailand across 36+ countries and managed campaigns for renowned commercial brands such as Nescafe, Chevrolet, Unilever, Avis, Kirin Beer, and multiple Asia Pacific Breweries' brands in Thailand, Vietnam, Laos, and Myanmar. Proficient in crafting innovative integrated strategic marketing communications initiatives and adept at leveraging multicultural experiences to drive teams towards success in dynamic environments. Skilled in utilizing data analytics to extract actionable business insights and guide strategic decision-making. Eager to apply extensive marketing communications expertise to enhance advocacy, value and foster growth. Available for fractional engagements, brand strategy consulting, marketing transformation projects, executive workshops, and strategic marketing leadership roles.…

Available to hire

Experienced Brand strategist with a proven track record of 29 years in diverse markets across Southeast Asia. Expertly led communications campaigns for the Tourism Authority of Thailand across 36+ countries and managed campaigns for renowned commercial brands such as Nescafe, Chevrolet, Unilever, Avis, Kirin Beer, and multiple Asia Pacific Breweries’ brands in Thailand, Vietnam, Laos, and Myanmar.

Proficient in crafting innovative integrated strategic marketing communications initiatives and adept at leveraging multicultural experiences to drive teams towards success in dynamic environments. Skilled in utilizing data analytics to extract actionable business insights and guide strategic decision-making. Eager to apply extensive marketing communications expertise to enhance advocacy, value and foster growth.

Available for fractional engagements, brand strategy consulting, marketing transformation projects, executive workshops, and strategic marketing leadership roles.

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Skills

Experience Level

Branding
Expert

Language

English
Fluent
Burmese
Advanced

Work Experience

Chief Strategy Officer at Ignite Marketing Communications
December 1, 2011 - Present
Lead strategic planning and integrated marketing initiatives across multiple Southeast Asian markets. Oversee insight development, engagement planning, creative concepts, activation, and social media content marketing; manage cross-functional teams to deliver impactful campaigns and measurable business outcomes.
Senior Marketing Director at Population Services International Myanmar (PSI Myanmar)
January 1, 2009 - August 20, 2011
Mission-driven role focused on social marketing of family planning and health products. Led health communications campaigns to improve health outcomes for poor and vulnerable populations in Myanmar.
Engagement Planning Director at McCann Worldgroup (Bangkok / Thailand; Vietnam, Lao PDR & Myanmar)
September 20, 2005 - June 20, 2009
Led client services and engagement planning for FMCG, Travel, and Industrial brands. Managed cross-market client service teams and drove integrated campaigns across Southeast Asia.
Client Services Director at McCann Worldgroup
July 19, 1996 - August 20, 2005
Progressed from Account Executive to Account Manager to Client Service Director. Led client service teams across Vietnam, Lao PDR & Myanmar; oversaw multiple brands and campaigns.
Assistant Resort Manager at Ramada Vacations Suites
January 1, 1991 - January 1, 1995
Managed resort operations, front desk and concierge services; ensured service quality and accurate daily financials.
Chief Strategist at Ignite Marketing Communications
September 1, 2011 - Present
Providing solutions that surpass conventional advertising norms; managing integrated campaigns, insight development, engagement planning, creative concepts, activation, and content marketing on social media.
Chief Strategy Officer at ERA Myanmar
December 1, 2023 - November 1, 2024
Providing marketing communications solutions to clients; leading strategic planning and cross-functional collaboration for multiple brand campaigns.
Engagement Planning Director at McCann Worldgroup
September 1, 2005 - June 1, 2009
Led engagement planning for campaigns; drove budget planning; collaborated with cross-functional teams; managed brands including Nestlé Nutrition, GSK, and others across markets.
Senior Marketing Director at Population Services International (PSI) Myanmar
September 1, 2005 - June 1, 2009
Mission to measurably improve the health of poor and vulnerable people through social marketing of family planning and health products; led private sector partnerships and integrated campaigns.
Assistant Resort Manager at Ramada Vacations Suites
January 1, 1992 - July 1, 1995
Ensured service quality at the resort; managed front desk and concierge services; oversaw daily finances and operations.
Senior Marketing Director at Population Services International (PSI)
March 20, 2009 - August 20, 2011
Mission to measurably improve the health of poor and vulnerable people through social marketing of family planning and health products and services; led private-sector engagement; built brand communications; managed teams; cross-functional collaboration; health outcomes.
Assistant Resort Manager at Ramada Vacations Suite
January 19, 1992 - July 19, 1995
Resort operations oversight including housekeeping, front desk, concierge; ensured service quality and daily finances were correct and on track.
Client Services Director at McCann Erickson Vietnam, Lao PDR & Myanmar
July 19, 1996 - August 20, 2005
Led client services for Vietnam, Lao PDR, and Myanmar; directed campaigns; guided cross-functional teams to deliver integrated marketing solutions across markets.

Education

BSBA at Hawaii Pacific University
January 19, 1992 - July 19, 1995
Bachelor's Degree at Hawaii Pacific University
January 11, 2030 - January 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality, Non-Profit Organization, Healthcare, Telecommunications, Consumer Goods, Other

Skills

Experience Level

Branding
Expert