Experienced Brand strategist with a proven track record of 29 years in diverse markets across Southeast Asia.

About

Experienced Brand strategist with a proven track record of 29 years in diverse markets across Southeast Asia. Expertly led communications campaigns for the Tourism Authority of Thailand across 36+ countries and managed campaigns for renowned commercial brands such as Nescafe, Chevrolet, Unilever, Avis, Kirin Beer, and multiple Asia Pacific Breweries’ brands in Thailand, Vietnam, Laos, and Myanmar.

Proficient in crafting innovative integrated strategic marketing communications initiatives and adept at leveraging multicultural experiences to drive teams towards success in dynamic environments. Skilled in utilizing data analytics to extract actionable business insights and guide strategic decision-making. Eager to apply extensive marketing communications expertise to enhance advocacy, value and foster growth.

Available for fractional engagements, brand strategy consulting, marketing transformation projects, executive workshops, and strategic marketing leadership roles.

  • 34 years' experience
  • Joined January 2026

Skills· 1

Languages

  • EnglishFluent
  • BurmeseAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Education
  • Travel & Hospitality
  • Non-Profit Organization
  • Healthcare
  • Telecommunications
  • Consumer Goods
  • Other

Work experience· 13 roles

Chief Strategy Officer · ERA MyanmarDec 2023 – Nov 2024 · 1 yr

Providing marketing communications solutions to clients; leading strategic planning and cross-functional collaboration for multiple brand campaigns.

Chief Strategy Officer · Ignite Marketing CommunicationsDec 2011 – Present · 15 yrs

Lead strategic planning and integrated marketing initiatives across multiple Southeast Asian markets. Oversee insight development, engagement planning, creative concepts, activation, and social media content marketing; manage cross-functional teams to deliver impactful campaigns and measurable business outcomes.

Chief Strategist · Ignite Marketing CommunicationsSep 2011 – Present · 15 yrs 3 mos

Providing solutions that surpass conventional advertising norms; managing integrated campaigns, insight development, engagement planning, creative concepts, activation, and content marketing on social media.

Senior Marketing Director · Population Services International (PSI)Mar 2009 – Aug 2011 · 2 yrs 6 mos
Senior Marketing Director · Population Services International Myanmar (PSI Myanmar)Jan 2009 – Aug 2011 · 2 yrs 8 mos
Engagement Planning Director · McCann Worldgroup (Bangkok / Thailand; Vietnam, Lao PDR & Myanmar)Sep 2005 – Jun 2009 · 3 yrs 10 mos
Senior Marketing Director · Population Services International (PSI) MyanmarSep 2005 – Jun 2009 · 3 yrs 10 mos
Engagement Planning Director · McCann WorldgroupSep 2005 – Jun 2009 · 3 yrs 10 mos

Education

BSBA · Hawaii Pacific University1992 – 1995
Bachelor's Degree · Hawaii Pacific University2030 – 2026

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