Available to hire
I’m Aura Serrano, a Senior Product Designer with 8 years of experience building digital products for fintech, sports betting, and SaaS startups. I specialize in UX/UI design, design systems, and cross-functional collaboration—turning complex problems into interfaces users actually want to use.
Recent work includes leading the full redesign of a US financial portal (Cynergy), building a design system from scratch in Figma with components, tokens, and variables, and shipping mobile and web products across regulated industries.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
UX/UI Designer - Employee at Cynergy (Cynexe Platform) - Reverse Logistics B2B Platform
March 1, 2025 - November 11, 2025Created an ecosystem of scalable components (library), documentation, and complex flows from scratch. Handed off in Figma adapted to the current development environment to keep consistency in both areas and boost design efficiency in every sprint. Updated features in existing flows based on research and real user feedback. Worked with design variables, tokens, and theme colors (dark/light), responsive sizes, paddings, margins, and more to optimize the UI system.
UX/UI Designer - Freelance at WaggyBoo
August 1, 2024 - August 1, 2024Brand concept and identity design from logo to graphic line; information architecture; user flows; low/medium/high-fidelity wireframes; component design and variants in Figma with auto-layout; UI/UX design guided by surveys and user testing; implemented design principles and UX laws.
UX/UI Designer at Playgreen - Sports Betting Product
November 1, 2024 - November 1, 2024Ideation and design of new features for mobile and desktop; created components and variants in Figma from scratch; prototyping with animations; organized design process with auto-layout; produced low, medium, and high-fidelity wireframes and information architectures.
Visual Designer at Mamafoods - Delivery of Latin American Food through USA
August 1, 2024 - August 1, 2024Desktop interface design in Figma focused on sales and outreach goals; design and animation of social media posts, banners, print flyers, posters, and other marketing materials.
Visual Designer, Community Manager, UX/UI Designer at Airest Studio Agency (various clients incl. Genius Fit Watch, Rich Media, Netglobal Digital, among others)
October 1, 2017 - November 11, 2025Worked on branding, social media management, and UX/UI design; led teams and entrepreneurship efforts; contributed to branding, billboards, stationery, corporate communications, and campaigns across Europe, the US, and Latin America.
Product Designer at Cynergy (Cynexe Platform)
March 1, 2025 - March 1, 2026Sole designer on a fragmented B2B SaaS (reverse logistics, US-based); built Figma design system from 0 to production, reducing dev handoff time by 50%; redesigned 8+ end-to-end flows (Shipping, Repair, Device Mgmt, Bulk Upload) and established design-to-dev QA process, eliminating UI inconsistencies across modules.
UX/UI Designer at Playgreen - Sports Betting Product
February 1, 2023 - February 1, 2025In-house designer on a US-led sports betting app active in 3 markets (Colombia, Ecuador, Brazil); owned 5 feature areas shipped to production: betting flows, onboarding, gamification, stats, notifications; maintained/evolved design system while delivering new features; conducted user research and usability testing throughout the product lifecycle.
Visual Designer at Mamafoods - Delivery of Latin American Food through the USA
January 1, 2023 - March 1, 2025Desktop interface design in Figma with specific sales and outreach goals; design and animation of social media posts, banners, print flyers, posters, among other design pieces.
UX/UI Designer at Level Ads Marketing Agency
May 1, 2022 - January 31, 2023Delivered 20+ projects: landing pages, websites, e-commerce stores, and redesigns for brands across Latin America; maintained and evolved design system while delivering new features.
Product Designer - Freelance at Ginvest
January 1, 2024 - December 31, 202620+ complex dashboards for a B2B fintech SaaS (financial advisors) — IA + UI + design system built from scratch and shipped to production with minimal revisions.
Product Designer - Freelance at GoPlan
January 1, 2024 - December 31, 2026Spanish fintech SaaS (private retirement planning) — brand identity, 20+ screens, prototype, and landing page delivered in 4 months from zero.
Product Designer - Freelance at Almis
January 1, 2024 - December 31, 2026Audited and resolved 4 structural design issues in a live fintech SaaS; design system built from scratch and shipped to production.
Product Designer - Freelance at WaggyBoo
January 1, 2023 - December 31, 2024Dual-product ecosystem: consumer pet care app + B2B vet backoffice; conducted user research with two audiences, delivered full brand + design system + prototype; launched to app stores and used for investor pitch.
Visual Designer at Airestudio Agency (Genius Fit Watch, Rich Media, Netglob Digital) - Freelance
October 1, 2017 - PresentRemote freelance work since 2017-10-01; contributed to branding, marketing, and interface design across multiple clients.
Product Designer at Cynergy (Cynexe Platform) - Reverse Logistics B2B Platform
March 1, 2025 - March 31, 2026Sole designer on a fragmented B2B SaaS (reverse logistics, US-based); built Figma design system from 0 to production, cutting dev handoff time by 50%; redesigned 8+ end-to-end flows (Shipping, Repair, Device Mgmt, Bulk Upload) and established design-to-dev QA process, eliminating UI inconsistencies across modules.
UX/UI Designer - Full time at Playgreen - Sports Betting Product
February 1, 2023 - February 28, 2025In-house designer on a US-led sports betting app active in 3 markets (Colombia, Ecuador, Brazil) — owned 5 feature areas shipped to production: betting flows, onboarding, gamification, stats, notifications. Maintained and evolved design system while delivering new features; conducted user research and usability testing throughout the product lifecycle.
Visual Designer - Part time at Mamafoods - Delivery of Latin American Food throughout the USA
January 1, 2023 - March 31, 2025Desktop interface design in Figma with specific sales and outreach goals; design and animation of social media posts, banners, print flyers, posters, among other design pieces.
UX/UI Designer - Full time at Level Ads Marketing Agency
May 1, 2022 - January 31, 2023Delivered 20+ projects averaging 3–5/month: landing pages, websites, e-commerce stores, and redesigns for brands across Latin America.
Visual Designer - Freelance at Airestudio Agency, Genius Fit Watch, Rich Media, Netglob Digital
October 1, 2017 - December 31, 2021Led branding, digital marketing, and UI design; contributed to multiple brands across Europe, the USA, and Latin America; branding, billboards, social media, and broader design work.
Education
Higher Technician in Graphic Design at Antonio José de Sucre University, Venezuela
January 1, 2018 - December 31, 2021UX/UI Design at Coder House, Argentina
January 1, 2022 - April 1, 2022Advanced UX/UI Design at Coder House, Argentina
September 1, 2022 - December 1, 2022Higher University Technician in Graphic Design at Antonio José de Sucre University
January 1, 2018 - December 31, 2021UX/UI Design - Top 10 cohort at Coderhouse Argentina
January 1, 2022 - April 1, 2022Advanced UX/UI Design - Top 10 cohort at Coderhouse Argentina
September 1, 2022 - December 1, 2022Higher University Technician in Graphic Design at Antonio José de Sucre University
January 1, 2018 - December 31, 2021UX/UI Design - Top 10 cohort at Coderhouse Argentina
January 1, 2022 - April 1, 2022Advanced UX/UI Design - Top 10 cohort at Coderhouse Argentina
September 1, 2022 - December 1, 2022Qualifications
UX/UI Design - Top 10 cohort
January 1, 2022 - April 1, 2022Advanced UX/UI Design - Top 10 cohort
September 1, 2022 - December 1, 2022Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Financial Services, Gaming, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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