Aurélie Bredael

Led the full-funnel digital acquisition strategy for a subscription-based model. Owned media planning and execution, coordinated creative needs, ensured proper tracking, and optimized performance across all platforms. Built standardized workflows, documentation and QA processes, and supported teammates through training and methodological guidance. Strong focus on data-driven decisions, A/B testing, automation, prompt engineering and advanced analytics. Worked closely with product, UX, editorial, legal and tech teams to ensure alignment and consistency across channels.

Managed a 360° portfolio of global and local clients, covering strategy, planning, delivery, optimization and reporting across Search, Display, Video, Shopping, Programmatic, Meta, LinkedIn and Pinterest. Direct client lead for Aldi, Electrolux, Reckitt, Bel and Vemedia, responsible for weekly performance reviews, presentations and pitch development. Trained client teams on Google Ads and operated in fast-paced retail and FMCG environments with strong promotional pressure and frequent commercial milestones.

Managed Google Ads accounts for some of Google’s top-spending clients at Google’s EMEA HQ. Focused on deep structural analysis, identifying growth opportunities and delivering clear, data-driven recommendations aligned with business KPIs and objectives. Received intensive Google Ads training to ensure best-in-class service and acted as a methodological reference by training new analysts. Sectors included beauty, luxury, public services, travel, health, tech and SaaS.