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I'm Aurélie Bredael, a senior performance marketing strategist with a creative and analytical profile. I structure workflows, align teams and boost operational efficiency across programs. I'm passionate about technology, automation and design. I enjoy developing tools, optimizing processes and experimenting with new approaches. Collaboration and team support are central to how I work, and I naturally bring clarity and structure to complex projects.…I'm Aurélie Bredael, a senior performance marketing strategist with a creative and analytical profile. I structure workflows, align teams and boost operational efficiency across programs. I'm passionate about technology, automation and design. I enjoy developing tools, optimizing processes and experimenting with new approaches. Collaboration and team support are central to how I work, and I naturally bring clarity and structure to complex projects.

Aurélie Bredael

Performance Marketer, Growth Marketer, Digital Marketer, +2

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I'm Aurélie Bredael, a senior performance marketing strategist with a creative and analytical profile. I structure workflows, align teams and boost operational efficiency across programs. I'm passionate about technology, automation and design. I enjoy developing tools, optimizing processes and experimenting with new approaches. Collaboration and team support are central to how I work, and I naturally bring clarity and structure to complex projects.…I'm Aurélie Bredael, a senior performance marketing strategist with a creative and analytical profile. I structure workflows, align teams and boost operational efficiency across programs. I'm passionate about technology, automation and design. I enjoy developing tools, optimizing processes and experimenting with new approaches. Collaboration and team support are central to how I work, and I naturally bring clarity and structure to complex projects.

Available to hire

I’m Aurélie Bredael, a senior performance marketing strategist with a creative and analytical profile. I structure workflows, align teams and boost operational efficiency across programs.
I’m passionate about technology, automation and design. I enjoy developing tools, optimizing processes and experimenting with new approaches. Collaboration and team support are central to how I work, and I naturally bring clarity and structure to complex projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Dutch

Advanced

Work Experience

Senior Performance Marketing Expert at TestAchats.be

March 1, 2023 - Present

Led the full-funnel digital acquisition strategy for a subscription-based model. Owned media planning and execution, coordinated creative needs, ensured proper tracking, and optimized performance across all platforms. Built standardized workflows, documentation and QA processes, and supported teammates through training and methodological guidance. Strong focus on data-driven decisions, A/B testing, automation, prompt engineering and advanced analytics. Worked closely with product, UX, editorial, legal and tech teams to ensure alignment and consistency across channels.

Digital Media Expert at Publicis Groupe BE

August 1, 2019 - March 1, 2023

Managed a 360° portfolio of global and local clients, covering strategy, planning, delivery, optimization and reporting across Search, Display, Video, Shopping, Programmatic, Meta, LinkedIn and Pinterest. Direct client lead for Aldi, Electrolux, Reckitt, Bel and Vemedia, responsible for weekly performance reviews, presentations and pitch development. Trained client teams on Google Ads and operated in fast-paced retail and FMCG environments with strong promotional pressure and frequent commercial milestones.

Campaign Manager for Google at Accenture IE

August 1, 2018 - August 1, 2019

Managed Google Ads accounts for some of Google’s top-spending clients at Google’s EMEA HQ. Focused on deep structural analysis, identifying growth opportunities and delivering clear, data-driven recommendations aligned with business KPIs and objectives. Received intensive Google Ads training to ensure best-in-class service and acted as a methodological reference by training new analysts. Sectors included beauty, luxury, public services, travel, health, tech and SaaS.

Digital Project Manager Intern at Havas BE

June 1, 2018 - August 1, 2018

Position focused on media content management for Peugeot Belux. Responsibilities included campaign coordination, bot development, database management and social media operations, covering planning, content creation in collaboration with copywriters and designers, and posting. Also responsible for presenting campaign results and insights to C-level representatives at key clients.

Digital Marketing Intern at Walt Disney BE

February 1, 2018 - April 1, 2018

Responsible for Disney Channel’s marketing communication, with a focus on managing the DC app and social media channels, including content planning, creation, posting and community management. Also involved in managing affiliates and developing campaigns around launches such as Rapunzel.