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E-commerce and marketplace specialist with 4+ years of experience driving digital commerce operations, marketplace growth, and data-driven campaigns across Southeast Asia. Experienced in Shopee, Lazada, and Tokopedia, including product listing optimization, performance marketing, CRM (email/WhatsApp), and analytics to improve visibility, customer engagement, and repeat purchases.…

JOE AURELLIE VELIA SUTEDJO

Project Manager, Digital Marketer, Performance Marketer, +5

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E-commerce and marketplace specialist with 4+ years of experience driving digital commerce operations, marketplace growth, and data-driven campaigns across Southeast Asia. Experienced in Shopee, Lazada, and Tokopedia, including product listing optimization, performance marketing, CRM (email/WhatsApp), and analytics to improve visibility, customer engagement, and repeat purchases.…

Available to hire

E-commerce and marketplace specialist with 4+ years of experience driving digital commerce operations, marketplace growth, and data-driven campaigns across Southeast Asia.

Experienced in Shopee, Lazada, and Tokopedia, including product listing optimization, performance marketing, CRM (email/WhatsApp), and analytics to improve visibility, customer engagement, and repeat purchases.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Advanced

English

Advanced

Work Experience

E-Commerce Specialist and Project Assistant at Singapore E-Commerce App Ltd

October 1, 2025 - January 31, 2026

Led digital commerce operations and growth initiatives across SEA marketplaces. Managed and optimized 50+ SKUs across Shopee and the company website, improving product visibility and inventory accuracy. Analyzed marketplace performance using Google Analytics and Excel to identify growth opportunities. Coordinated cross-functional teams (marketing, design, tech) to deliver campaigns and product updates on schedule. Supported end-to-end promotional campaigns leveraging Meta Ads and Google Ads, and handled weekly/monthly campaign launches. Developed email and WhatsApp CRM campaigns to increase engagement and drive repeat purchases. Collaborated with product and engineering teams to prioritize feature requests and support platform improvements.

Sales and Marketing at PT Indocargo Buana Utama

January 1, 2025 - September 30, 2025

Prospected and developed new client opportunities. Understood client needs and tailored solutions, handling contract and pricing negotiations. Maintained strong client relationships and ensured timely delivery while addressing client concerns.

Brand Manager at Egogohub Indonesia

February 1, 2021 - June 30, 2023

Managed multi-brand marketing and e-commerce strategies for fashion and lifestyle products. Optimized and controlled 50+ SKUs across Shopee and the company website, improving product visibility and inventory accuracy. Increased monthly revenue by 15% through ad optimization, improved product positioning, and structured campaign execution. Conducted market research to identify trends and customer demand. Coordinated with cross-functional teams and external partners (e-commerce platforms, distributors) and managed marketing budgets to maximize ROI. Managed relationships with clients across Japan, Hong Kong, and Southeast Asia, coordinating product launches and marketplace operations.

Marketing Communication Intern at PT Alam Sutera Realty

January 1, 2020 - April 30, 2020

Supported social media strategy, created social media posts and stories, assisted with event organization, and wrote press releases.

Marketing Intern at PT Maybank

January 1, 2017 - March 31, 2017

Assisted with marketing campaign management and promotion of bank products.