I'm Aurobindo Nayagi S — an MCA candidate at SRM Institute of Technology, Chennai, with a strong foundation in data analytics and a genuine passion for digital marketing. I don't just run campaigns; I instrument them, measure them, and optimize based on evidence.…

Aurobindo Nayagi S

I'm Aurobindo Nayagi S — an MCA candidate at SRM Institute of Technology, Chennai, with a strong foundation in data analytics and a genuine passion for digital marketing. I don't just run campaigns; I instrument them, measure them, and optimize based on evidence.…

Available to hire

I’m Aurobindo Nayagi S — an MCA candidate at SRM Institute of Technology, Chennai, with a strong foundation in data analytics and a genuine passion for digital marketing.

I don’t just run campaigns; I instrument them, measure them, and optimize based on evidence.

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Skills

Experience Level

Data Visualization
Expert
SEO
Expert
GA4
Expert
Python
Expert
SQL
Expert
Google Ads
Expert
Power BI
Expert
Tableau
Expert

Language

English
Advanced

Work Experience

Data Analyst Intern at ITFLEX Solutions India Pvt Ltd
January 1, 2025 - June 1, 2025
Analyzed and supported business and development teams by cleaning and structuring data from various sources, including Google Analytics and internal databases. Built dashboards and visual reports using Excel and Power BI, improving visibility into user behavior and conversion trends. Collaborated with web developers to track form submissions, page visits, and session durations. Wrote and optimized complex SQL queries (joins, CTEs, window functions) to generate weekly performance insights. Presented actionable insights contributing to UI improvements and increased user engagement.

Education

Master of Computer Applications (MCA) at SRM Institute of Technology, Chennai
January 1, 2024 - January 1, 2026
Bachelor of Science in Mathematics at Ethiraj College for Women, Chennai
January 11, 2030 - January 1, 2016

Qualifications

Excel Essential Training
January 11, 2030 - March 4, 2026
SQL Essential Training
January 11, 2030 - March 4, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper 360° Digital Marketing Strategy — Nuvocotto Case Study
    A comprehensive hypothetical digital marketing case study developed for Nuvocotto, a 23-year-old terracotta tile brand based in India. The strategy covers: SEO & Content — keyword research, on-page optimization, blog strategy targeting 3× organic traffic growth Social Media — Instagram, Pinterest, LinkedIn, and YouTube content strategy Google Ads — ₹50K/month across Search, Display, Performance Max & Local campaigns Meta Ads — Full TOFU/MOFU/BOFU funnel strategy with Click-to-WhatsApp conversions Target KPIs: CTR >3% ROAS >4× Tools & skills demonstrated: Google Ads, Meta Ads Manager, SEO Strategy, Audience Segmentation, Budget Planning, KPI Tracking, GA4.…