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I'm Aurora Marrocco, a social media and digital communications professional with experience in Instagram growth strategy, content marketing and community engagement across B2B and B2C wellness environments. I excel at social storytelling, audience engagement and coordinating digital campaigns, and I’m seeking a creative social media role where I can contribute to brand growth, online community building and impactful digital communication. I'm looking to contribute to innovative brands that value authentic storytelling, measurable engagement, and collaborative, cross-channel campaigns across platforms and formats.…I'm Aurora Marrocco, a social media and digital communications professional with experience in Instagram growth strategy, content marketing and community engagement across B2B and B2C wellness environments. I excel at social storytelling, audience engagement and coordinating digital campaigns, and I’m seeking a creative social media role where I can contribute to brand growth, online community building and impactful digital communication. I'm looking to contribute to innovative brands that value authentic storytelling, measurable engagement, and collaborative, cross-channel campaigns across platforms and formats.

Aurora Marrocco

Social Media Manager, Content Creator, Copywriter, +2

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I'm Aurora Marrocco, a social media and digital communications professional with experience in Instagram growth strategy, content marketing and community engagement across B2B and B2C wellness environments. I excel at social storytelling, audience engagement and coordinating digital campaigns, and I’m seeking a creative social media role where I can contribute to brand growth, online community building and impactful digital communication. I'm looking to contribute to innovative brands that value authentic storytelling, measurable engagement, and collaborative, cross-channel campaigns across platforms and formats.…I'm Aurora Marrocco, a social media and digital communications professional with experience in Instagram growth strategy, content marketing and community engagement across B2B and B2C wellness environments. I excel at social storytelling, audience engagement and coordinating digital campaigns, and I’m seeking a creative social media role where I can contribute to brand growth, online community building and impactful digital communication. I'm looking to contribute to innovative brands that value authentic storytelling, measurable engagement, and collaborative, cross-channel campaigns across platforms and formats.

Available to hire

I’m Aurora Marrocco, a social media and digital communications professional with experience in Instagram growth strategy, content marketing and community engagement across B2B and B2C wellness environments. I excel at social storytelling, audience engagement and coordinating digital campaigns, and I’m seeking a creative social media role where I can contribute to brand growth, online community building and impactful digital communication.

I’m looking to contribute to innovative brands that value authentic storytelling, measurable engagement, and collaborative, cross-channel campaigns across platforms and formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

Work Experience

Digital Marketing & Social Content Strategist at Plants & Nature (Ti.nyou)

October 1, 2025 - Present

Digital marketing strategist in the beauty sector, independently supporting digital communication and audience-focused storytelling across B2B and B2C operations. Key achievements include launching a go-to-market product contributing approximately €300–€400K in revenue, increasing Instagram reach by 362% with 250K+ views and a 32.7% rise in external link clicks through paid social campaigns, generating 15K+ TikTok views with 14K audience reach and 600+ profile visits, and coordinating cross-channel campaigns while supporting lead nurturing and community engagement via email, WhatsApp and social channels.

Intern Copywriter & Social Media at It’s9pm

May 1, 2024 - July 1, 2024

Copywriting & social media intern for a fashion brand, supporting digital content creation and editorial strategy. Increased social engagement by 10% and website visits by 15% through product copywriting and tone-of-voice development across 10 product launches; contributed to a 15% rise in sales via branded newsletters; supported community management and UGC-focused engagement strategies in collaboration with the Head of Marketing and external stakeholders.

Editorial Collaborator at HelpingHer

December 1, 2023 - May 1, 2024

Editorial collaborator within a digital advocacy initiative supporting awareness campaigns for marginalised women in developing countries. Increased website visits and CTR by 15% through bi-weekly LinkedIn content and targeted digital campaigns; helped raise £1,500 in donations through an Instagram Women’s Art Auction; contributed to growing newsletter engagement to 230+ contacts.