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Fluent in English and German, I bring over six years of experience shaping luxury brand narratives across digital ecosystems. I lead creative copy development, mentor international teams, and drive cross-channel storytelling that blends brand aspiration with commercial strategy. With a refined understanding of luxury tone, customer mindset, and creative innovation, I ensure every touchpoint delivers clarity, emotion, and excellence. I thrive in fast-paced environments and collaborate closely with creative, marketing, and leadership teams to bring high-impact ideas to life.…Fluent in English and German, I bring over six years of experience shaping luxury brand narratives across digital ecosystems. I lead creative copy development, mentor international teams, and drive cross-channel storytelling that blends brand aspiration with commercial strategy. With a refined understanding of luxury tone, customer mindset, and creative innovation, I ensure every touchpoint delivers clarity, emotion, and excellence. I thrive in fast-paced environments and collaborate closely with creative, marketing, and leadership teams to bring high-impact ideas to life.

The Studio - By Tamara

Copywriter, Brand Strategist, Creative Director, +1

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Fluent in English and German, I bring over six years of experience shaping luxury brand narratives across digital ecosystems. I lead creative copy development, mentor international teams, and drive cross-channel storytelling that blends brand aspiration with commercial strategy. With a refined understanding of luxury tone, customer mindset, and creative innovation, I ensure every touchpoint delivers clarity, emotion, and excellence. I thrive in fast-paced environments and collaborate closely with creative, marketing, and leadership teams to bring high-impact ideas to life.…Fluent in English and German, I bring over six years of experience shaping luxury brand narratives across digital ecosystems. I lead creative copy development, mentor international teams, and drive cross-channel storytelling that blends brand aspiration with commercial strategy. With a refined understanding of luxury tone, customer mindset, and creative innovation, I ensure every touchpoint delivers clarity, emotion, and excellence. I thrive in fast-paced environments and collaborate closely with creative, marketing, and leadership teams to bring high-impact ideas to life.

Available to hire

Fluent in English and German, I bring over six years of experience shaping luxury brand narratives across digital ecosystems. I lead creative copy development, mentor international teams, and drive cross-channel storytelling that blends brand aspiration with commercial strategy.

With a refined understanding of luxury tone, customer mindset, and creative innovation, I ensure every touchpoint delivers clarity, emotion, and excellence. I thrive in fast-paced environments and collaborate closely with creative, marketing, and leadership teams to bring high-impact ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Fluent

Italian

Intermediate

Work Experience

Senior Copy Editor & Coordinator at Mytheresa

January 1, 2023 - January 1, 2025

Led cross-functional stakeholder management across global campaigns and assets; developed and safeguarded the brand’s Tone of Voice; managed multiple complex projects including Top Customer Communications; mentored 7 Junior Editors; optimized messaging for customer engagement, SEO, and performance.

Copy Editor at Mytheresa

January 1, 2021 - January 1, 2023

Developed English source copy for newsletters, campaigns, social media, and UX content; collaborated with Brand Management, CX, UX, Product Development; supported SEO-driven strategies; contributed to campaigns for brands including RIMOWA, Gucci, and Schiaparelli; led the launch of Mytheresa’s new shopfront; conducted brand storytelling workshops.

Senior Copywriter & Profile Manager at The Marque

January 1, 2020 - January 1, 2021

Led editorial team crafting high-impact digital profiles for C-suite executives, UHNW individuals, and global industry leaders; refined storytelling, editorial precision, and brand positioning; collaborated with Digital Design; partnered with the COO on innovation initiatives; oversaw client relationships and retention; mentored new team members.

Freelance Brand Copywriter at Web Brew

January 1, 2019 - January 1, 2023

Developed end-to-end brand messaging, Tone of Voice, and cross-channel copy for diverse clients across digital, social, and campaign formats.