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Social Media Manager with 7+ years growing brands across Instagram, TikTok, YouTube, and Facebook. I’ve scaled audiences into the millions and delivered 1B+ quarterly views through content strategy, video production, and influencer marketing. I’m a data-driven operator who turns analytics into growth in reach, engagement, and sales. I’m also an active creator fluent in current platform trends, formats, and algorithms, with experience managing communities and building campaigns across multiple channels.…Social Media Manager with 7+ years growing brands across Instagram, TikTok, YouTube, and Facebook. I’ve scaled audiences into the millions and delivered 1B+ quarterly views through content strategy, video production, and influencer marketing. I’m a data-driven operator who turns analytics into growth in reach, engagement, and sales. I’m also an active creator fluent in current platform trends, formats, and algorithms, with experience managing communities and building campaigns across multiple channels.

Austin Lara

Social Media Manager, Influencer Marketing Manager, Video Editor, +2

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Social Media Manager with 7+ years growing brands across Instagram, TikTok, YouTube, and Facebook. I’ve scaled audiences into the millions and delivered 1B+ quarterly views through content strategy, video production, and influencer marketing. I’m a data-driven operator who turns analytics into growth in reach, engagement, and sales. I’m also an active creator fluent in current platform trends, formats, and algorithms, with experience managing communities and building campaigns across multiple channels.…Social Media Manager with 7+ years growing brands across Instagram, TikTok, YouTube, and Facebook. I’ve scaled audiences into the millions and delivered 1B+ quarterly views through content strategy, video production, and influencer marketing. I’m a data-driven operator who turns analytics into growth in reach, engagement, and sales. I’m also an active creator fluent in current platform trends, formats, and algorithms, with experience managing communities and building campaigns across multiple channels.

Available to hire

Social Media Manager with 7+ years growing brands across Instagram, TikTok, YouTube, and Facebook. I’ve scaled audiences into the millions and delivered 1B+ quarterly views through content strategy, video production, and influencer marketing.

I’m a data-driven operator who turns analytics into growth in reach, engagement, and sales. I’m also an active creator fluent in current platform trends, formats, and algorithms, with experience managing communities and building campaigns across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media Manager at SMB Team (Bill Hausser / Andy Sticker)

January 1, 2024 - January 1, 2025

Owned social strategy for three brands as a solo operator—handling content, scheduling, engagement, analytics, and community management. Drove measurable growth in reach, engagement, web traffic, and even event ticket sales through data-driven, trend-aligned content calendars. Launched two branded podcast series end-to-end, including strategy, branding, and promotion. Rebranded and relaunched the company blog with a new editorial voice, SEO-optimized content, and a cross-platform promotional pipeline. Partnered with design, marketing, and leadership to align brand voice and storytelling across every channel.

Social Media Manager at Bodybuilding.com

January 1, 2023 - January 1, 2024

Delivered 1B+ quarterly views across Instagram, TikTok, and YouTube Shorts through curated and repurposed content. Grew Instagram to 3M followers and YouTube to 5.9M subscribers. Recruited and managed an influencer roster to expand reach across demographics via long-term, mission-aligned partnerships. Led influencer campaigns promoting supplements to improve product awareness and increase sales. Produced on-brand video using Adobe Premiere Pro and Photoshop, adding captions and visuals to improve viewer retention.

Social Media Manager at Russell Brunson (ClickFunnels)

January 1, 2018 - January 1, 2022

Grew social following 233% to 1M engaged followers using a community-focused strategy. Designed and executed influencer-driven campaigns across Instagram, YouTube, and Facebook. Implemented UTM-based tracking systems to enable data-driven decisions and campaign optimization. Adapted creative for each platform while maintaining a consistent brand message and best-in-class practices.