Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced social media and communications manager with a strong background in driving significant growth across multiple platforms including Instagram, TikTok, and Pinterest. I specialize in developing global playbooks, managing influencer programs, and leading cross-functional marketing initiatives to achieve outstanding engagement and revenue results. With hands-on experience working remotely and onsite for global brands like Nike and GoDaddy, I excel at content strategy, editorial calendar management, social analytics, and community engagement. I am passionate about leveraging digital channels to tell compelling brand stories, optimize campaigns, and foster vibrant digital communities.…I am an experienced social media and communications manager with a strong background in driving significant growth across multiple platforms including Instagram, TikTok, and Pinterest. I specialize in developing global playbooks, managing influencer programs, and leading cross-functional marketing initiatives to achieve outstanding engagement and revenue results. With hands-on experience working remotely and onsite for global brands like Nike and GoDaddy, I excel at content strategy, editorial calendar management, social analytics, and community engagement. I am passionate about leveraging digital channels to tell compelling brand stories, optimize campaigns, and foster vibrant digital communities.

Austin Powell

Social Media Manager, Community Manager, Content Strategist, +2





I am an experienced social media and communications manager with a strong background in driving significant growth across multiple platforms including Instagram, TikTok, and Pinterest. I specialize in developing global playbooks, managing influencer programs, and leading cross-functional marketing initiatives to achieve outstanding engagement and revenue results. With hands-on experience working remotely and onsite for global brands like Nike and GoDaddy, I excel at content strategy, editorial calendar management, social analytics, and community engagement. I am passionate about leveraging digital channels to tell compelling brand stories, optimize campaigns, and foster vibrant digital communities.…I am an experienced social media and communications manager with a strong background in driving significant growth across multiple platforms including Instagram, TikTok, and Pinterest. I specialize in developing global playbooks, managing influencer programs, and leading cross-functional marketing initiatives to achieve outstanding engagement and revenue results. With hands-on experience working remotely and onsite for global brands like Nike and GoDaddy, I excel at content strategy, editorial calendar management, social analytics, and community engagement. I am passionate about leveraging digital channels to tell compelling brand stories, optimize campaigns, and foster vibrant digital communities.

Available to hire

I am an experienced social media and communications manager with a strong background in driving significant growth across multiple platforms including Instagram, TikTok, and Pinterest. I specialize in developing global playbooks, managing influencer programs, and leading cross-functional marketing initiatives to achieve outstanding engagement and revenue results.

With hands-on experience working remotely and onsite for global brands like Nike and GoDaddy, I excel at content strategy, editorial calendar management, social analytics, and community engagement. I am passionate about leveraging digital channels to tell compelling brand stories, optimize campaigns, and foster vibrant digital communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

North American Social Media and Communications Manager at Stapelstein Corp. / joboo GmbH

April 30, 2025 - September 4, 2025

Created a global social media playbook covering North America and Europe, including objectives, tactics, KPIs, editorial calendars, and Airtable workflows; drove 43% YoY follower growth and 4.3 million reach. Built global reporting frameworks and dashboards, boosting TikTok growth by 42% and establishing a Pinterest audience of 87k. Managed US influencer programs and two agencies for evergreen and campaign content, resulting in a top Instagram collaboration exceeding benchmarks by 325%. Led cross-functional marketing and product launches with two direct reports, consistently surpassing Instagram benchmarks and achieving 67% YoY follower lift. Managed digital communications for a global product launch, producing a 420% month-over-month revenue spike on NA Instagram.

Social Media Specialist & Community Manager for Nike LA (Contract) at Nike

May 31, 2024 - September 4, 2025

Led content creation and briefing for Nike Los Angeles social channels, driving a 181% quarter-over-quarter engagement increase, with organic content engagement 52% above benchmark. Established multi-channel KPIs and social metrics reporting. Managed editorial calendars across five sports verticals and collaborated with global teams. Directed creative execution including copywriting, on-site event content capture, and community management. Executed campaigns such as LA Hoops cultural moments, localized Nike’s Air Max DN launch, amplified Megan Thee Stallion’s Hot Girl Systems apparel launch, and activated Nike Running events generating significant clicks, signups, and Gen Z influencer attendance.

Social Media Manager (Contract) at TAXA Outdoors

December 31, 2023 - September 4, 2025

Led content strategy, sourcing, and social run-of-show alongside brand activations and email campaigns. Achieved increases in impressions by 58.6%, engagement by 10.4%, and followers by 84.2%. Standardized social response best practices, raising community management response rate by 66.2%. Crafted copy for Instagram, Facebook, and LinkedIn with CTAs, delivering a 46.2% click-through rate increase.

Content Strategist & Community Manager (Contract) at GoDaddy

December 31, 2022 - September 4, 2025

Led social content and community management at national tech conferences, securing the top share of voice on Twitter with record engagement rates (6.16% and 6.96%). Developed evergreen content and engagement strategy. Owned social listening, generated sentiment reports, and provided brand recommendations.

Social Media Manager (Contract) at Tommy

September 30, 2019 - September 4, 2025

Supported Amazon Prime’s Emmy-nominated The Boys launch campaign, achieving massive social growth including +1,100% Facebook followers, +176% Twitter impressions, +740% mentions, and +100% Instagram followers in one week. Managed social listening, community management, editorial calendars, and Amazon copy approvals.