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I am Ava Liu, a Senior Art Director and Brand Designer with 15+ years of experience building high-impact brand systems across digital, product, and marketing ecosystems. I specialize in AI-powered workflows, generative design pipelines, and scalable content systems that transform how teams create, produce, and distribute visual content. I connect brand storytelling, visual systems, and business outcomes to drive engagement, consistency, and speed across multi-channel campaigns. I bring a hybrid mindset that combines art direction, AI systems design, UX thinking, and growth-driven execution.…I am Ava Liu, a Senior Art Director and Brand Designer with 15+ years of experience building high-impact brand systems across digital, product, and marketing ecosystems. I specialize in AI-powered workflows, generative design pipelines, and scalable content systems that transform how teams create, produce, and distribute visual content. I connect brand storytelling, visual systems, and business outcomes to drive engagement, consistency, and speed across multi-channel campaigns. I bring a hybrid mindset that combines art direction, AI systems design, UX thinking, and growth-driven execution.

Ava Liu

Art Director, Brand Designer, Graphic Designer, +7

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I am Ava Liu, a Senior Art Director and Brand Designer with 15+ years of experience building high-impact brand systems across digital, product, and marketing ecosystems. I specialize in AI-powered workflows, generative design pipelines, and scalable content systems that transform how teams create, produce, and distribute visual content. I connect brand storytelling, visual systems, and business outcomes to drive engagement, consistency, and speed across multi-channel campaigns. I bring a hybrid mindset that combines art direction, AI systems design, UX thinking, and growth-driven execution.…I am Ava Liu, a Senior Art Director and Brand Designer with 15+ years of experience building high-impact brand systems across digital, product, and marketing ecosystems. I specialize in AI-powered workflows, generative design pipelines, and scalable content systems that transform how teams create, produce, and distribute visual content. I connect brand storytelling, visual systems, and business outcomes to drive engagement, consistency, and speed across multi-channel campaigns. I bring a hybrid mindset that combines art direction, AI systems design, UX thinking, and growth-driven execution.

Available to hire

I am Ava Liu, a Senior Art Director and Brand Designer with 15+ years of experience building high-impact brand systems across digital, product, and marketing ecosystems. I specialize in AI-powered workflows, generative design pipelines, and scalable content systems that transform how teams create, produce, and distribute visual content.

I connect brand storytelling, visual systems, and business outcomes to drive engagement, consistency, and speed across multi-channel campaigns. I bring a hybrid mindset that combines art direction, AI systems design, UX thinking, and growth-driven execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Video Advert

Expert

Prompt Engineering

Intermediate

Language

English

Fluent

Work Experience

AI Graphic Designer (AI Systems & Brand Design) at OnMed

January 1, 2025 - Present

Designed and implemented AI-powered creative workflows and generative pipelines, enabling scalable content production across marketing and brand teams. Built end-to-end systems from idea to storytelling to visual production and distribution, improving speed and consistency. Developed brand guidelines, design systems, and presentation frameworks, unifying visual identity across channels. Created AI-generated campaign visuals using Midjourney, Firefly, and Stable Diffusion. Established prompt systems to ensure brand consistency at scale in AI-generated outputs.

Senior Art Director & Product Designer at Island Dental

January 1, 2023 - January 1, 2025

Led brand and campaign design across web, social, and print, ensuring a cohesive multi-channel experience. Built conversion-focused design systems integrating UX, content, and marketing strategy. Designed responsive web experiences and digital interfaces (Figma, XD, Elementor), ensuring ADA/WCAG compliance and accessibility standards. Produced motion-driven campaigns increasing engagement by 45%+. Bridged brand design with user experience and business goals, improving performance and usability and design-development alignment.

Brand & Package Designer at EZ Branding

January 1, 2021 - January 1, 2023

Designed scalable brand identity systems across packaging, digital, and marketing touchpoints. Led visual identity design from logo to full VI systems and packaging, ensuring consistency across all brand assets. Built cohesive visual systems connecting product, brand, and customer experience. Created multi-channel campaigns increasing engagement by 30%+.

Senior Marketing Designer & Social Media Manager at MeHome Realty

January 1, 2017 - January 1, 2021

Built scalable content and campaign systems across social, video, and marketing platforms. Produced campaigns generating 500K+ views within 2 weeks. Developed brand storytelling frameworks across marketing channels. Contributed to campaigns generating multi-million-dollar leads. Helped elevate and position the brand as a top-performing local brokerage through content and campaign strategy.

Art Director at Shanghai Century Publishing Group

January 1, 2014 - January 1, 2017

Led editorial design systems and visual direction across publications. Designed integrated visual systems across print and digital channels.

Visual Designer at Johnson & Johnson MedTech

January 1, 2010 - January 1, 2014

Designed branding, product visuals, and event experiences across global campaigns. Built integrated visual systems across physical and digital environments.