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Brand manager with a proven record of driving brand growth and market share gains across food and beverage portfolios, including Ready-to-Drink (RTD) spirits. Experienced in leading cross-functional teams from concept to launch and executing data-driven go-to-market and brand activation strategies. Formerly managed Boulder Canyon at Utz Brands, increasing sales by 40%. Recognized for creativity, collaboration, and commercial leadership, combining analytical insight with consumer-first, insights-led thinking to build brands that win in the market.…Brand manager with a proven record of driving brand growth and market share gains across food and beverage portfolios, including Ready-to-Drink (RTD) spirits. Experienced in leading cross-functional teams from concept to launch and executing data-driven go-to-market and brand activation strategies. Formerly managed Boulder Canyon at Utz Brands, increasing sales by 40%. Recognized for creativity, collaboration, and commercial leadership, combining analytical insight with consumer-first, insights-led thinking to build brands that win in the market.

AVA MANCINI

ABM Marketer, Brand Strategist, Marketing Strategist, +1

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Brand manager with a proven record of driving brand growth and market share gains across food and beverage portfolios, including Ready-to-Drink (RTD) spirits. Experienced in leading cross-functional teams from concept to launch and executing data-driven go-to-market and brand activation strategies. Formerly managed Boulder Canyon at Utz Brands, increasing sales by 40%. Recognized for creativity, collaboration, and commercial leadership, combining analytical insight with consumer-first, insights-led thinking to build brands that win in the market.…Brand manager with a proven record of driving brand growth and market share gains across food and beverage portfolios, including Ready-to-Drink (RTD) spirits. Experienced in leading cross-functional teams from concept to launch and executing data-driven go-to-market and brand activation strategies. Formerly managed Boulder Canyon at Utz Brands, increasing sales by 40%. Recognized for creativity, collaboration, and commercial leadership, combining analytical insight with consumer-first, insights-led thinking to build brands that win in the market.

Available to hire

Brand manager with a proven record of driving brand growth and market share gains across food and beverage portfolios,
including Ready-to-Drink (RTD) spirits. Experienced in leading cross-functional teams from concept to launch and executing
data-driven go-to-market and brand activation strategies. Formerly managed Boulder Canyon at Utz Brands, increasing sales by
40%. Recognized for creativity, collaboration, and commercial leadership, combining analytical insight with consumer-first,
insights-led thinking to build brands that win in the market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Associate Brand Manager – Ready-to-Drink at Sazerac Brands

March 1, 2025 - November 1, 2025

Directed RTD portfolio strategy across 70+ spirit, wine, and malt-based brands; aligned cross-functional teams on pricing, innovation, and channel priorities; leveraged category insights and analytics to optimize mix, expand ACV distribution, and deliver profitable growth.

Assistant Brand Manager - Boulder Canyon at Utz Brands Inc.

May 1, 2023 - March 31, 2025

Delivered 40% sales growth by launching seven new products, refreshing packaging, and optimizing retail distribution and brand activation through targeted assortment, pricing, and retailer programs.

Marketing Assistant at Utz Brands Inc.

September 1, 2020 - May 31, 2023

Executed digital marketing, social media, and influencer campaigns for Zapp’s Chips, increasing engagement by 57% and strengthening brand equity; designed merchandising assets and supported brand activations.

Research Analyst at Lyneer Search Group

January 1, 2019 - January 1, 2020

Supported market research and talent sourcing as a Research Analyst.

Marketing Intern at Utz Brands Inc.

January 1, 2018 - December 31, 2018

Assisted marketing initiatives and supported brand campaigns in 2018.