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I’m a communications professional specializing in social media, content creation, and public relations. I craft engaging stories across platforms like Instagram, TikTok, YouTube, and LinkedIn, using short-form content to connect audiences with meaningful narratives. At the core of my work is a passion for creating authentic connections and amplifying voices through thoughtful storytelling.…

Alana Van Slovis

Social Media Manager, Social Media Freelancer

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I’m a communications professional specializing in social media, content creation, and public relations. I craft engaging stories across platforms like Instagram, TikTok, YouTube, and LinkedIn, using short-form content to connect audiences with meaningful narratives. At the core of my work is a passion for creating authentic connections and amplifying voices through thoughtful storytelling.…

Available to hire

I’m a communications professional specializing in social media, content creation, and public relations. I craft engaging stories across platforms like Instagram, TikTok, YouTube, and LinkedIn, using short-form content to connect audiences with meaningful narratives. At the core of my work is a passion for creating authentic connections and amplifying voices through thoughtful storytelling.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Public Relations Account Coordinator at The Hoyt Organization

September 20, 2023 - September 25, 2025

Developed social media content strategy and brand identity on Instagram, Facebook, LinkedIn and X from scratch for 5+ clients in the built environment; pitched and secured a minimum of 5–7 media placements monthly across real estate, healthcare and technology; assisted with a client website redesign to align with social media branding; created media lists, new business proposals, client reports and strategy decks; wrote monthly PR updates and weekly summaries outlining media placements and social media analytics reports.

Project Coordinator at Milken Family Foundation

September 1, 2023 - Present

Oversee content strategy and execution across Facebook, Instagram, X, YouTube and the foundation's award-winning TikTok account. Grew TikTok followers from 15K to 30K since 2023 and achieved 1M+ total video views per post in a season; increased Instagram followers to 3.7K; boosted YouTube Shorts views from 95K to 165.8K in a season. Produced, edited, created and identified viral moments for short-form video content across Instagram Reels, YouTube Shorts, Facebook Reels and TikTok (5–10 times daily). Created and maintained tracking and research documents; conducted background research on educators, schools and districts prior to award season; supported media outreach and served as the department's administrative lead (invoicing, expense reports, and office materials).