Edemnow.com (my project link I worked on)
Developed and improved a modern business website for Edem Now (Edem Now is a medical project I worked on physically), a digital platform focused on providing online services, business solutions, and user-focused web experiences.

The goal of this project was to enhance usability, clarity, and conversion flow while maintaining a clean and professional design suitable for a multi-service platform.

Optimized homepage structure for better service presentation
• Improved navigation to clearly highlight offerings and user pathways
• Enhanced visual hierarchy for better readability and engagement
• Strengthened call-to-action placement to guide users toward conversion
• Improved mobile responsiveness for seamless cross-device experience

The platform integrates multiple digital services, requiring a structured layout that simplifies user interaction and reduces friction.

Optimized a business website for EdemNow, focusing on improving user experience, navigation, and service presentation.

Enhanced layout structure, mobile responsiveness, and call-to-action placement to create a more engaging and conversion-driven experience.

vanna.la (my project link I worked on)
analyzed and optimized a luxury e-commerce website for VANNA (This is also a brand i worked for physically), a premium watch brand specializing in gemstone-based timepieces with Swiss movements.

VANNA combines elegance, craftsmanship, and modern minimalism to create unique watches designed for individuality and self-expression. (

The goal of this project was to enhance the website’s user experience while maintaining a high-end luxury feel, ensuring that visitors are guided smoothly from discovery to purchase

More intuitive user journey
• Increased engagement with product collections
• Stronger luxury branding and storytelling
• Improved conversion-focused design

This project demonstrates my ability to design and optimize high-end e-commerce websites that balance aesthetics with performance and sales strategy.

Optimized a luxury e-commerce website for VANNA, a premium watch brand known for gemstone dials and Swiss movements.

Improved user experience, product pages, and mobile responsiveness while maintaining a high-end aesthetic.

Focused on:
• UX/UI improvements
• Product page optimization
• Conversion strategy
• Luxury brand presentation

https://www.twine.net/signin (my project link)
I worked on e-commerce website for a beauty brand, focusing on user experience, product presentation, and conversion strategy.

The website, Omolewa Cosmetics, is a bold and elegant makeup brand designed for women of color, offering long-lasting, highly pigmented, and smudge-proof products. The brand emphasizes empowerment, confidence, and everyday red-carpet beauty.

My role involved improving how users interact with the website making it easier for visitors to browse products, understand the brand message, and complete purchases.

Key focus area

Homepage structure and messaging clarity
• Product page optimization (visual hierarchy, trust signals, CTA placement)
• Mobile responsiveness improvements
• Conversion-focused UX enhancements
• Brand storytelling alignment with target audience

The website features a wide range of products including foundations, lipsticks, primers, and complete makeup systems tailored for different skin types. Omolewa Cosmetics emphasizes high-performance, lightweight, and long-lasting makeup designed for real-life wear

Features

Improved user flow and navigation clarity
• Enhanced product discoverability
• Stronger brand messaging and emotional connection
• Better conversion-focused layout

Result

Optimized the Shopify e-commerce website for Omolewa Cosmetics, a beauty brand focused on long-lasting, high-performance makeup for women of color.

Improved UX, product pages, and mobile responsiveness to enhance user experience and increase conversions.

Focused on:
• Clear navigation
• Better product presentation
• Stronger call-to-actions
• Brand storytelling

Resulted in a more engaging and conversion-focused shopping experience.

https://www.twine.net/signin (project link I worked on)

Optimized a high-traffic fashion e-commerce website inspired by Lulus, a global women’s fashion brand known for its modern, affordable luxury clothing.

Lulus is a leading online retailer offering trendy dresses, occasion wear, and everyday fashion, serving millions of customers worldwide with a strong focus on user experience and brand storytelling.

In this project, I focused on improving the overall shopping experience by enhancing navigation, product discovery, and conversion flow.

Key Improvements

Optimized homepage layout for better product visibility and engagement
• Improved product page structure (images, descriptions, trust signals)
• Streamlined navigation for faster browsing and easier category access
• Enhanced mobile responsiveness for seamless shopping across devices
• Strengthened call-to-action placement to increase conversions

The website features curated collections such as wedding guest dresses, prom dresses, and formal wear, making it a one-stop destination for different occasions.

Results

Improved user journey and reduced friction
• Increased product discoverability
• More conversion-focused layout and structure
• Better alignment between brand identity and user experience

This project showcases my ability to analyze and improve large-scale e-commerce platforms using UX, CRO, and modern design principles.
Resulted in a more engaging and high-performing e-commerce experience.

I’m Ava, a Shopify Developer and E-commerce Website Specialist focused on building clean, high-converting Shopify stores

I help brands launch professional Shopify websites that are visually appealing, mobile-responsive, and structured to sell. Whether you need a full Shopify store setup, theme customization, payment gateway integration, or a conversion-focused Shopify store, I make sure your store turns visitors into customers.

I’ve helped multiple brands launch new Shopify stores and improve existing ones, delivering high-quality websites that drive revenue. Even though I’m new on Upwork, I have real-world experience building professional Shopify stores outside the platform.

Here’s how I can support your Shopify project:

• Full Shopify store setup (3–5 pages or complete builds)
• Shopify website design and theme customization
• Payment gateway integration (Stripe, PayPal)
• Shopify dropshipping store setup
• Mobile optimization and speed improvements
• Product uploads and store organization
• Shopify store redesign and conversion improvements

I focus on clean layouts, clear navigation, and strong call-to-actions because those small details make a big difference in e-commerce performance.

Why Clients Work with Me:
• Clear communication and fast response
• Structured, conversion-focused layouts
• On-time delivery
• Long-term collaboration mindset

If you’re looking for a reliable developer who understands both design and functionality, I’d love to work with you.

Let’s build a website that grows your brand.

I’m a website developer with 2 years of experience building websites both for clients on other freelance platforms and for in-person projects. Over time, I have learned that a website isn’t just about looking good it’s about creating something that works, converts, and grows your business.

I develop websites and e-commerce platforms successfully by combining structure, design, and usability. I use tools like WordPress, Shopify, Wix, WooCommerce, Figma, Elementor, and responsive design frameworks to create sites that are fast, easy to navigate, and mobile-friendly. I also integrate secure payment gateways and ensure the backend is simple for clients to manage on their own.

My goal is to help businesses overcome common website frustrations slow loading pages, complicated navigation, low conversions, and poor mobile experience by building platforms that are intuitive, clean, and strategically designed.

Building business website or an e-commerce store, I focus on clarity, usability, and performance so your website doesn’t just exist online, but actively helps your business succeed. From setting up products or service and integrating payments to optimizing for search engines and mobile devices, every element is designed to build trust, engage visitors, and drive results.

Since discovering Twine, I’m excited to bring my experience to clients who want websites that actually work for them and help their business grow confidently online.