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I’m a product designer with product engineering capabilities, specializing in mobile and web UX, with experience designing end-to-end user experiences across digital and physical environments. My strength is translating complex user and business needs into intuitive solutions and improving user decision-making through research-driven design. I bridge design and engineering to launch real products that create measurable business impact.…I’m a product designer with product engineering capabilities, specializing in mobile and web UX, with experience designing end-to-end user experiences across digital and physical environments. My strength is translating complex user and business needs into intuitive solutions and improving user decision-making through research-driven design. I bridge design and engineering to launch real products that create measurable business impact.

Nayoung (Ava) Yoo

Product Designer, Designer, UX Designer, +3

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I’m a product designer with product engineering capabilities, specializing in mobile and web UX, with experience designing end-to-end user experiences across digital and physical environments. My strength is translating complex user and business needs into intuitive solutions and improving user decision-making through research-driven design. I bridge design and engineering to launch real products that create measurable business impact.…I’m a product designer with product engineering capabilities, specializing in mobile and web UX, with experience designing end-to-end user experiences across digital and physical environments. My strength is translating complex user and business needs into intuitive solutions and improving user decision-making through research-driven design. I bridge design and engineering to launch real products that create measurable business impact.

Available to hire

I’m a product designer with product engineering capabilities, specializing in mobile and web UX, with experience designing end-to-end user experiences across digital and physical environments.

My strength is translating complex user and business needs into intuitive solutions and improving user decision-making through research-driven design. I bridge design and engineering to launch real products that create measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Korean

Advanced

Work Experience

UX/UI Design Intern at Greydient Lab

June 1, 2026 - Present

Improved information hierarchy, visual consistency, and content structure across product presentations through multiple rounds of stakeholder feedback. Designed marketing creatives and motion concepts for the Greydient Design Bursary Award 2026 social media campaign.

Product Designer at Minecraft Interactive Web (Case Study)

February 1, 2026 - Present

Conducted research on new users’ exploration behavior and identified that users struggled to understand core gameplay and available modes, leading to low initial engagement. Designed an interactive web experience to guide users. Analyzed navigation patterns and restructured information architecture and interaction flows, enabling more intuitive exploration and reducing onboarding confusion. Developed responsive prototypes in Figma and Framer.

Product Designer at Minecraft Web Experience

February 1, 2026 - Present

Conducted research on new users’ exploration behavior and identified that users struggled to understand core gameplay and available modes, leading to low initial engagement; designed an interactive web experience to guide users. Analyzed navigation patterns and restructured information architecture and interaction flows, enabling more intuitive exploration and reducing onboarding confusion. Developed responsive prototypes in Figma and Framer, improving usability and consistency across desktop, tablet, and mobile.

Product Designer at Synctail

October 1, 2025 - December 31, 2025

Conducted user research with 5 participants and identified gaps in interpreting pet health signals, leading to delayed decisions; designed a decision-support UX system to provide clear, actionable insights. Transformed behavioral and health data into intuitive dashboards, enabling users to understand conditions and make faster, more confident decisions. Achieved a System Usability Scale (SUS) score of 85.6 through iterative usability testing and design refinement.

Product Designer at Bitget Copy Trading

August 1, 2025 - October 31, 2025

Conducted user research with 7 participants, identifying low comprehension of financial metrics and lack of guidance, leading to hesitation in decision-making; redesigned UX flows to improve onboarding and decision clarity. Simplified complex financial data (ROI, risk metrics) into structured, intuitive interfaces, reducing cognitive load and improving user understanding. Introduced guided flows and performance indicators to educate new users, improving trust and usability through iterative testing.

Exhibition Planning & Sales & Marketing Manager at Premier Plan

March 1, 2024 - July 31, 2025

Designed UX-driven exhibition experiences across global markets (U.S., Singapore, Dubai), optimizing visitor journeys for large-scale events with over 200,000 attendees and 5,000+ global buyers. Led stakeholder alignment and negotiation for FosterBridge 2024, connecting global VCs with domestic accelerators through tailored matching strategies, resulting in participation from investors including PepsiCo and Gemini Capital. Collaborated with sales, marketing, and design teams to structure content and deliver cohesive end-to-end experience strategies. Facilitated cross-cultural communication (EN–KR), supporting global stakeholder engagement and partnership discussions.