I’m Allison Veit, a UX designer and design leader with 4+ years of experience driving user-centered digital strategies for B2B enterprises. I excel at translating business goals into measurable user impact through cross-functional collaboration in Agile environments. I specialize in accessible, scalable design systems and end-to-end UX, from research to delivery. My approach combines user research, strategic design decisions, and practical execution to improve conversion, usability, and clarity. I enjoy mentoring teammates, collaborating with engineers and product managers, and delivering designs that are both visually compelling and highly usable across web and mobile platforms.

Allison Veit

I’m Allison Veit, a UX designer and design leader with 4+ years of experience driving user-centered digital strategies for B2B enterprises. I excel at translating business goals into measurable user impact through cross-functional collaboration in Agile environments. I specialize in accessible, scalable design systems and end-to-end UX, from research to delivery. My approach combines user research, strategic design decisions, and practical execution to improve conversion, usability, and clarity. I enjoy mentoring teammates, collaborating with engineers and product managers, and delivering designs that are both visually compelling and highly usable across web and mobile platforms.

Available to hire

I’m Allison Veit, a UX designer and design leader with 4+ years of experience driving user-centered digital strategies for B2B enterprises. I excel at translating business goals into measurable user impact through cross-functional collaboration in Agile environments. I specialize in accessible, scalable design systems and end-to-end UX, from research to delivery.

My approach combines user research, strategic design decisions, and practical execution to improve conversion, usability, and clarity. I enjoy mentoring teammates, collaborating with engineers and product managers, and delivering designs that are both visually compelling and highly usable across web and mobile platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Intermediate

Work Experience

Remote Creative Design Director at Solve Design Create
January 20, 2026 - March 27, 2026
Led UX/UI design for client websites; improved search visibility through strategic SEO and geo-focused design decisions; translated business goals into user-centered design solutions focused on conversion, accessibility, and clarity; designed and developed responsive WordPress websites (Elementor/Code); oversaw full design lifecycle from discovery to QA; ensured WCAG compliance across deliverables; collaborated with developers and product managers in Agile sprints using Jira and Asana.
Lead UX/UI Designer at Client Websites (Freelance)
January 1, 2026 - March 27, 2026
Led UX/UI design for client websites, improving search visibility through strategic SEO and GEO-focused design decisions. Translated business goals into user-centered design solutions focused on conversion, accessibility, and clarity. Designed and developed responsive WordPress websites (Elementor/Code) and guided the full design lifecycle from discovery workshops to launch and QA.
Lead UX Designer at Phoenix Contact USA
August 1, 2024 - June 1, 2025
Led end-to-end UX design for enterprise B2B software in the industrial technology sector; conducted user research including interviews, usability testing, and competitive analysis; designed and optimized 20+ product pages and workflows; reduced task completion time by 85-90% through workflow redesign; achieved SUS 85/100; ensured WCAG AA compliance; collaborated in Agile sprints using Jira and Asana; delivered EOS-optimized websites enabling clients to manage content independently.
User Experience Designer at Phoenix Contact USA
August 1, 2024 - June 1, 2025
Led end-to-end UX design for enterprise B2B software in the industrial technology sector. Conducted user research including interviews, usability testing, and competitive analysis to inform design strategy. Designed and optimized 20+ product pages and workflows using research-driven insights. Reduced task completion time by 85-90% through workflow redesign. Achieved a SUS score of 85/100 during usability testing.
Lead UX Designer at Red Hat Communications and Customer Experience
May 1, 2022 - August 1, 2022
Led UX-centered redesign of internal customer and partner experience websites serving 18,000+ employees. Conducted user research, created information architectures, wireframes, and interactive prototypes. Led cross-functional collaboration with product, engineering, and marketing to align business goals with user needs. Drove design system improvements and contributed to governance.
UX Design Intern at Wilson Adaptive Technologies (via Tech Town Detroit)
May 1, 2022 - August 1, 2022
Led internal customer and partner website redesign; conducted stakeholder interviews; created information architecture; reduced content depth to two clicks; delivered research findings and design recommendations to cross-functional teams.
Lead Student UX Designer and Writer at Wilson Adaptive Technologies (via Tech Town Detroit)
January 1, 2022 - December 1, 2022
Led UX writing and design for adaptive technology products; managed a team of student designers; developed user flows, wireframes, and prototypes for desktop and mobile platforms; contributed to design system components and reusable UI patterns; documented specifications to ensure smooth development; supported accessibility testing.
Lead Student UX Designer and Writer at Wilson Adaptive Technologies (via TechTown Detroit)
January 1, 2022 - December 1, 2022
Led UX writing and accessibility-focused design initiatives for adaptive technology products. Managed a team of student designers developing design systems for client projects; contributed to design system components and reusable UI patterns; documented specifications to ensure smooth development hand-off.
UX Writer (Intern)
December 1, 2021 - December 1, 2022
Developed microcopy, onboarding flows, and in-product guidance for enterprise applications; created content style guidelines to ensure clarity and consistency; supported usability testing and research planning; promoted to UX Designer based on performance across cross-functional teams.
UX Designer
December 1, 2020 - August 1, 2024
Designed user interfaces for B2B software applications focusing on workflow efficiency. Conducted heuristic evaluations and usability testing; created wireframes, prototypes, and contributed to design systems.

Education

Bachelor of Arts in English at Wayne State University
January 11, 2030 - January 1, 2022
Bachelor of Arts in English at Wayne State University
January 11, 2030 - January 1, 2022
Bachelor of Arts at Wayne State University
January 11, 2030 - January 1, 2022

Qualifications

Becoming a Digital Accessibility Expert
April 1, 2026 - April 17, 2026
Becoming a Digital Accessibility Expert
April 1, 2026 - April 17, 2026
Introduction to Responsive Design Using Bootstrap Framework
January 11, 2030 - April 17, 2026
Microsoft Azure Essentials
January 11, 2030 - April 17, 2026
A1 German Certification
January 11, 2030 - April 17, 2026
A2 German Certification (In Progress)
January 11, 2030 - April 17, 2026

Industry Experience

Software & Internet, Professional Services, Manufacturing, Education, Other