ABOUT ME Hi, I’m Avery Paulen, I’m a creative at heart driven by purposeful strategy. Think of me as your full-service marketing agency, helping lifestyle brands craft campaigns that turn heads and drive results. I came up with the name AMPlified for my business because my initials are AMP, which feels only fitting for my passion for building brands' stories and elevating their presence in a bold, meaningful way. With a background in PR, influencer marketing, event coordination, and social media (and with my entire career being developed in New York City) I’ve been fortunate enough to create an incredible network. This has allowed me to help brands tell their stories in a way that resonates with their key audiences.

Avery Paulen

ABOUT ME Hi, I’m Avery Paulen, I’m a creative at heart driven by purposeful strategy. Think of me as your full-service marketing agency, helping lifestyle brands craft campaigns that turn heads and drive results. I came up with the name AMPlified for my business because my initials are AMP, which feels only fitting for my passion for building brands' stories and elevating their presence in a bold, meaningful way. With a background in PR, influencer marketing, event coordination, and social media (and with my entire career being developed in New York City) I’ve been fortunate enough to create an incredible network. This has allowed me to help brands tell their stories in a way that resonates with their key audiences.

Available to hire

ABOUT ME
Hi, I’m Avery Paulen, I’m a creative at heart driven by purposeful strategy. Think of me as your full-service marketing agency, helping lifestyle brands craft campaigns that turn heads and drive results.

I came up with the name AMPlified for my business because my initials are AMP, which feels only fitting for my passion for building brands’ stories and elevating their presence in a bold, meaningful way.

With a background in PR, influencer marketing, event
coordination, and social media (and with my entire career being
developed in New York City) I’ve been fortunate enough to
create an incredible network. This has allowed me to help brands
tell their stories in a way that resonates with their key audiences.

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Work Experience

Social Media Content Creator (Freelance) at Nina Shoes
September 1, 2025 - Present
Develop trend-based creative for Instagram and TikTok.
Brand Marketing Specialist (Social Media, Influencer Marketing, PR & Partnerships) at Reflex Performance Resources
August 1, 2025 - Present
Lead end-to-end influencer campaigns: sourcing, negotiation, approvals, and deliverables. Execute brand activations and content in alignment with launches & campaigns. Deliver campaign reports analyzing reach, engagement, and ROI. Direct creative for photoshoots, livestreams, and in-house content. Oversee TikTok, Instagram, YouTube, & Facebook; manage Meta ad spend & boosting. Develop in-house PR program using Meltwater, streamlining media outreach and tracking. Manage team of two interns, delegate responsibilities, and ensure project deadlines are met. Monitor inventory levels in Shopify & support merchandising needs.
Social Media & Influencer Marketing Associate at Reflex Performance Resources
July 1, 2025 - September 23, 2025
Secured TikTok verification; grew Instagram by 10K+ followers within first six months. Managed gifting, PR lists, and partnerships for consistent brand visibility.
Recruitment Consultant at Anderson Frank International
January 1, 2025 - September 23, 2025
Managed full-cycle recruitment for NetSuite roles: sourcing, negotiation, placement. Partnered with clients on role scoping, budgets, and hiring strategy.
Intern at Azione PR
December 1, 2023 - September 23, 2025
Supported influencer campaigns for beauty brands (Kosas, Farmacy).
Intern at Tektronix
August 1, 2023 - September 23, 2025
Managed content calendars and reporting.

Education

B.A. at Elon University
January 11, 2030 - December 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services