Available to hire
I am a marketing leader with 14+ years across FMCG, lifestyle, and luxury sectors, including UAE market experience. I partner with senior leadership to drive domestic and international growth across dairy categories, leading market entry, brand strategy, go-to-market executions, and digital initiatives. I excel at cross-functional leadership, data-driven decision making, and building high-performance teams to deliver measurable business results. In my roles, I have launched 100+ products across 30+ countries and managed categories worth ₹800 Cr+, while strengthening brand equity and revenue growth.
Experience Level
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Manager Marketing & Export at Lactalis Group (Anik Milk Foods Pvt Ltd)
October 1, 2022 - September 6, 2025Partnered with CEO to drive domestic and international growth across dairy categories. Led market entry strategies (e.g., Saudi Ghee exports) and aligned brand positioning with global Lactalis standards. Directed marketing operations including international expansion (UAE, MEN A, Asia, Africa, Europe), digital marketing, e-commerce & automation, category & P&L management, stakeholder engagement, and go-to-market strategy. Led team development and mentorship; reported to the CEO.
Brand Catalyst at Swiss Arabian Perfume UAE
July 31, 2018 - September 6, 2025Led brand strategy and activation in the UAE, driving consumer insights, campaigns, and digital marketing initiatives to strengthen brand presence in the Middle East.
Sr. Brand Executive at Saatchi & Saatchi
January 31, 2013 - September 6, 2025Supported client brands, contributed to campaign development, and managed portfolio performance and reporting.
Note: The role encompassed broad brand-building activities for multiple clients including campaigns and monthly reporting.
Brand Executive at HRIP VTLTD
June 30, 2015 - September 6, 2025Led brand campaigns, product launches, and marketing materials; contributed to growth initiatives across categories.
Sr. Brand Executive at BATES INDIA
November 30, 2010 - September 6, 2025Managed brand campaigns, planning and execution; supported new product launches and market entry strategies.
Product Manager at Desai Brothers Ltd
May 31, 2017 - September 6, 2025Responsible for product portfolio development, campaign planning and market expansion.
Manager Marketing & Export at Lactalis Group (Anik Milk Foods Pvt Ltd)
October 1, 2022 - September 6, 2025Partnered with the CEO to drive domestic and international growth across dairy categories. Led market-entry strategies (e.g., Saudi market entry for Ghee exports via Lactalis subsidiary). Directed marketing operations, aligning brand positioning with global Lactalis standards. Focus areas included Strategic Marketing & Brand Leadership, International Market Expansion (UAE, MEN A, Asia, Africa, Europe), Digital Marketing, E‑Commerce & Automation, Category & P&L Management, Stakeholder Engagement & Cross-functional Leadership, Go-to-Market Strategy, Team Development & Mentorship, and reporting to key stakeholders and the Director.
Sr. Brand Executive at Emami Ltd
April 1, 2016 - September 6, 2025Led brand initiatives, campaign management, and product launch support; contributed to NPD, celebrity management, and cross-functional collaboration to drive category growth.
Brand Executive at Saatchi & Saatchi
January 31, 2013 - September 6, 2025Worked on brand strategy and communications for client campaigns; collaborated with creative and account teams to drive integrated campaigns.
Project Manager, Brand Executive at Bates India
November 30, 2010 - September 6, 2025Managed brand projects and campaigns, developed marketing strategies and executions for consumer brands.
Brand Executive at HRIP Pvt Ltd
June 1, 2015 - September 6, 2025Handled brand campaigns and contributed to marketing strategy and execution for client portfolios.
Product Manager at Desai Brothers Ltd
May 1, 2017 - September 6, 2025Managed product portfolio and campaigns (including Marico’s Skin Care Brand Parachute). Launched first Ginger Garlic Paste in tub, planned Pan India targets, and developed campaigns for SKODA & OLAY brands; led milestone product launches and year-over-year strategy.
Marketing Consultant at Self-Employed
May 1, 2024 - PresentAdvising SMEs across multiple categories (digital & offline) on brand building, GTM strategies, and revenue growth models. Developing business strategies for regional brands to expand into international and digital-first markets.
Manager Marketing & Export at Lactalis Group (Anik Milk Foods Pvt Ltd)
October 1, 2022 - September 6, 2025Partnered with CEO to drive domestic and international growth across dairy categories. Led Saudi market entry strategy for Ghee exports via Lactalis subsidiary. Directed marketing operations, aligning brand positioning with global Lactalis standards. - Strategic Marketing & Brand Leadership - International Market Expansion (UAE, MEN A, Asia, Africa, Europe) - Digital Marketing, E-Commerce & Automation - Category & P&L Management - Stakeholder Engagement & Cross-functional Leadership - Market Positioning & Go-to-Market Strategy - Team Development & Mentorship - Reporting to the Key Stakeholders, Director of the company
Brand Catalyst at Swiss Arabian Perfume UAE
July 1, 2018 - September 6, 2025Brand catalyst involvement in regional marketing; developed brand strategies, distribution plans and GTM initiatives.
Sr. Brand Executive at Emami Ltd.
April 1, 2016 - September 6, 2025Handled brand management activities including campaigns and product launches; contributed to growth in FMCG categories.
Product Manager at Desai Brothers Ltd
May 1, 2017 - September 6, 2025Product planning and campaigns for SKO DA & Olay lines; developed market strategies.
Sr. Brand Executive at Saatchi & Saatchi
January 1, 2013 - September 6, 2025Brand management and advertising campaigns for clients.
Sr. Brand Executive at Bates India
November 1, 2010 - September 6, 2025Brand development and campaigns for clients such as SKODA and Olay; built the portfolio in India region.
Brand Executive at MCCANN (Mumbai)
March 1, 2014 - September 6, 2025Led brand campaigns and projects; collaborated with clients to deliver marketing solutions.
Brand Manager at HRIP VTLTD
June 1, 2015 - September 6, 2025Project Manager Brand Executive; supported marketing campaigns and product launches.
Education
Post Graduate Diploma in Management at MCCANN (MUMBAI)
January 11, 2030 - January 1, 2010B.Com at Autonomous University / Bharti Vidya Bhavan
January 11, 2030 - January 1, 2007Post Graduate Diploma in Management at MCCANN (Mumbai)
January 11, 2030 - January 1, 2010Post Graduate Diploma in Management at Autonomous University - Bharti Vidya Bhavan
January 11, 2030 - January 1, 2010Qualifications
B.Com
January 11, 2030 - January 1, 2007Post Graduate Diploma in Management
January 11, 2030 - January 1, 2010B.Com
January 11, 2030 - January 1, 2007Post Graduate Diploma in Management
January 11, 2030 - January 1, 2010B.Com
January 11, 2030 - January 1, 2007B.Com
January 11, 2030 - January 1, 2007Post Graduate Diploma in Management
January 11, 2030 - January 1, 2010Industry Experience
Consumer Goods, Media & Entertainment, Retail, Other, Manufacturing, Travel & Hospitality, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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