Avijit Saha
I am a marketing leader with 14+ years across FMCG, lifestyle, and luxury sectors, including UAE market experience.
About
I am a marketing leader with 14+ years across FMCG, lifestyle, and luxury sectors, including UAE market experience. I partner with senior leadership to drive domestic and international growth across dairy categories, leading market entry, brand strategy, go-to-market executions, and digital initiatives. I excel at cross-functional leadership, data-driven decision making, and building high-performance teams to deliver measurable business results. In my roles, I have launched 100+ products across 30+ countries and managed categories worth ₹800 Cr+, while strengthening brand equity and revenue growth.
- 16 years' experience
- Joined September 2025
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Other
- Manufacturing
- Travel & Hospitality
- Professional Services
- Education
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Work experience· 21 roles
Advising SMEs across multiple categories (digital & offline) on brand building, GTM strategies, and revenue growth models. Developing business strategies for regional brands to expand into international and digital-first markets.
Partnered with CEO to drive domestic and international growth across dairy categories. Led Saudi market entry strategy for Ghee exports via Lactalis subsidiary. Directed marketing operations, aligning brand positioning with global Lactalis standards. - Strategic Marketing & Brand Leadership - International Market Expansion (UAE, MEN A, Asia, Africa, Europe) - Digital Marketing, E-Commerce & Automation - Category & P&L Management - Stakeholder Engagement & Cross-functional Leadership - Market Positioning & Go-to-Market Strategy - Team Development & Mentorship - Reporting to the Key Stakeholders, Director of the company
Partnered with the CEO to drive domestic and international growth across dairy categories. Led market-entry strategies (e.g., Saudi market entry for Ghee exports via Lactalis subsidiary). Directed marketing operations, aligning brand positioning with global Lactalis standards. Focus areas included Strategic Marketing & Brand Leadership, International Market Expansion (UAE, MEN A, Asia, Africa, Europe), Digital Marketing, E‑Commerce & Automation, Category & P&L Management, Stakeholder Engagement & Cross-functional Leadership, Go-to-Market Strategy, Team Development & Mentorship, and reporting to key stakeholders and the Director.
Education
Certifications and awards· 7
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