Digital Marketing & Communications Manager at IMI International Management Institute, Luzern, Switzerland

Full ownership of online channels including paid advertising, email campaigns, websites, and landing pages. Led communications strategy with external and internal plans to increase stakeholder engagement. Managed content marketing including website redesign for better SEO and inbound marketing strategy, and brand management through production of branding assets and style guides. Project managed the implementation of the HubSpot CRM system, supervised content creation teams and external agencies. Developed marketing analytic dashboards for KPI and ROI reporting, increasing ROI from online ads by 49%. Played a key role in event management and partnership engagement with agents and corporate partners.

Technical Author at Real Asset Management, London, UK

Wrote, designed and published digital helpfiles supporting fixed asset management software. Acted as liaison between development team and clients, translating complex technical information into accessible content. Promoted to agile scrum team developing next generation cloud-based software solutions.

Communications & Marketing Consultant (Freelance) at Self-employed, Switzerland/Remote

Supported clients' communications campaigns; planning and delivery of email and newsletter campaigns, copywriting, and messaging optimisation, improving audience engagement and ensuring consistent, on-brand communications across digital channels. Managed and optimised organic social media channels to increase reach, engagement, and brand consistency, aligning content activity with broader digital marketing objectives. Designed, updated, and optimised client websites to improve user experience, SEO performance, and conversion pathways, supported by GA-led performance tracking.

Communications Manager at IMI International Management Institute

Produced and managed multi-channel brand communications across brochures, newsletters, web content, social media and press materials; led a cross-functional content team to ensure clear, consistent messaging aligned with institutional priorities. Built and maintained strong relationships with international stakeholders through structured communications, regular training sessions, and regional meetings ensuring consistent messaging and high engagement. Planned and supported high-visibility internal and external events (graduation ceremonies, induction weeks, partner events), coordinating stakeholders, timelines, suppliers and communications to deliver consistent, on-brand experiences. Managed invitations, schedules, briefing materials and post-event reporting to ensure operational efficiency and measurable outcomes. Led full website redesign with SEO best practices, resulting in a 15% increase in organic sessions and improved landing-page conversion rates by 37%; introduced region-speci