Avril Armas
I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms.
About
I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms. I am passionate about communications, but especially approaching it from a strategic perspective: not just creating content that looks good, but understanding its purpose and how to align it with broader business goals.
- 3 years' experience
- Joined May 2026
Skills· 8
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Government
Work experience
Plan and execute digital communications and content strategies to strengthen institutional positioning and public engagement. Led the strategic management of Instagram, Facebook, and X, doubling the follower base and enhancing digital engagement. Produced graphics, audiovisuals, and written content (design, video editing, and reels) tailored to each platform's language and audience. Monitored and analyzed key performance metrics to inform strategic decisions. Covered institutional events live, translating the agenda into accessible and engaging content.
Managed Instagram and Facebook accounts with a strategic, audience-focused approach. Planned and scheduled digital content calendars aligned with communication goals. Edited, designed, and wrote content tailored to each platform. Monitored performance metrics to evaluate results and adjust the content strategy.
Education
Certifications and awards· 5
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