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I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms. I am passionate about communications, but especially approaching it from a strategic perspective: not just creating content that looks good, but understanding its purpose and how to align it with broader business goals.…I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms. I am passionate about communications, but especially approaching it from a strategic perspective: not just creating content that looks good, but understanding its purpose and how to align it with broader business goals.

Avril Armas

Social Media Manager, Content Creator, Brand Strategist, +1

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I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms. I am passionate about communications, but especially approaching it from a strategic perspective: not just creating content that looks good, but understanding its purpose and how to align it with broader business goals.…I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms. I am passionate about communications, but especially approaching it from a strategic perspective: not just creating content that looks good, but understanding its purpose and how to align it with broader business goals.

Available to hire

I am Avril, a content manager and communications professional with 3 years of experience crafting content strategies, managing social media and writing content that matches the brand’s voice across multiple platforms. I am passionate about communications, but especially approaching it from a strategic perspective: not just creating content that looks good, but understanding its purpose and how to align it with broader business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Communications Strategist at Chamber of Deputies of the Province of Santa Fe

January 1, 2023 - January 1, 2025

Plan and execute digital communications and content strategies to strengthen institutional positioning and public engagement. Led the strategic management of Instagram, Facebook, and X, doubling the follower base and enhancing digital engagement. Produced graphics, audiovisuals, and written content (design, video editing, and reels) tailored to each platform's language and audience. Monitored and analyzed key performance metrics to inform strategic decisions. Covered institutional events live, translating the agenda into accessible and engaging content.

Community Manager at Provincial Deputy Office

January 1, 2022 - January 1, 2023

Managed Instagram and Facebook accounts with a strategic, audience-focused approach. Planned and scheduled digital content calendars aligned with communication goals. Edited, designed, and wrote content tailored to each platform. Monitored performance metrics to evaluate results and adjust the content strategy.