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I’m Shahmeer Ahmad, a performance-driven video editor with 10+ years of experience creating high-converting direct-response ads and UGC for DTC and e-commerce brands. I love the sweet spot where storytelling meets conversion data, and I’m focused on editing that improves Hold Rate, CTR, and ROAS. I’ve spent years engineering multiple creative variations for A/B testing, refining hooks and messaging patterns for platforms like Meta and TikTok, and repurposing UGC and long-form assets into platform-native campaigns. I also integrate generative AI video tools into my workflow to scale quality production quickly while still keeping creatives engaging and effective in the auction.…I’m Shahmeer Ahmad, a performance-driven video editor with 10+ years of experience creating high-converting direct-response ads and UGC for DTC and e-commerce brands. I love the sweet spot where storytelling meets conversion data, and I’m focused on editing that improves Hold Rate, CTR, and ROAS. I’ve spent years engineering multiple creative variations for A/B testing, refining hooks and messaging patterns for platforms like Meta and TikTok, and repurposing UGC and long-form assets into platform-native campaigns. I also integrate generative AI video tools into my workflow to scale quality production quickly while still keeping creatives engaging and effective in the auction.

Shahmeer Ahmad

2nd Assistant Director, 2D Animator, 3D Designer, +5

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I’m Shahmeer Ahmad, a performance-driven video editor with 10+ years of experience creating high-converting direct-response ads and UGC for DTC and e-commerce brands. I love the sweet spot where storytelling meets conversion data, and I’m focused on editing that improves Hold Rate, CTR, and ROAS. I’ve spent years engineering multiple creative variations for A/B testing, refining hooks and messaging patterns for platforms like Meta and TikTok, and repurposing UGC and long-form assets into platform-native campaigns. I also integrate generative AI video tools into my workflow to scale quality production quickly while still keeping creatives engaging and effective in the auction.…I’m Shahmeer Ahmad, a performance-driven video editor with 10+ years of experience creating high-converting direct-response ads and UGC for DTC and e-commerce brands. I love the sweet spot where storytelling meets conversion data, and I’m focused on editing that improves Hold Rate, CTR, and ROAS. I’ve spent years engineering multiple creative variations for A/B testing, refining hooks and messaging patterns for platforms like Meta and TikTok, and repurposing UGC and long-form assets into platform-native campaigns. I also integrate generative AI video tools into my workflow to scale quality production quickly while still keeping creatives engaging and effective in the auction.

Available to hire

I’m Shahmeer Ahmad, a performance-driven video editor with 10+ years of experience creating high-converting direct-response ads and UGC for DTC and e-commerce brands. I love the sweet spot where storytelling meets conversion data, and I’m focused on editing that improves Hold Rate, CTR, and ROAS.

I’ve spent years engineering multiple creative variations for A/B testing, refining hooks and messaging patterns for platforms like Meta and TikTok, and repurposing UGC and long-form assets into platform-native campaigns. I also integrate generative AI video tools into my workflow to scale quality production quickly while still keeping creatives engaging and effective in the auction.

Skills

Experience Level

Expert

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Work Experience

Senior Direct-Response Editor (Freelance)

August 1, 2017 - Present

Provided performance editing for 70+ DTC brands, producing scroll-stopping ads with captions, motion graphics, and sound design. Delivered fast turnarounds and optimized creatives for Meta, YouTube, and native placements, while continuously iterating based on performance needs.

Performance Video Editor (UGC/DTC) at Velocity Performance Media

March 1, 2015 - Present

Cut high-converting direct-response ads for Skinnify and 30+ active clients simultaneously, improving ROAS and scaling conversion rates across Meta and TikTok paid campaigns. Engineered multiple creative variations per concept, collaborated with media buyers, strategists, and copywriters, and repurposed UGC and long-form assets. Integrated AI tools like Higgs Field and Runway into the production workflow to accelerate iteration while maintaining creative quality.