Allie Wooster is the founder of Bridge & Blossom, a performance marketing consultancy, with a background that spans CPG brand building and alcoholic beverage advertising. She worked in CPG with Mission Foods early in her career, learning how to build brand identity and consumer trust for a product competing on culture and occasion rather than price alone, and later worked on alcoholic beverage advertising and CPG at StackAdapt, gaining direct experience with audience targeting and regulatory nuance specific to marketing alcohol. That combination gives her a grounded sense of how to launch a spirits or beverage brand that needs to feel premium, occasion-driven, and trustworthy from day one. Today Allie runs Instagram content strategy, content calendars, and creator and UGC sourcing for clients across multiple industries, building out content frameworks tied to real engagement data and adjusting in real time based on what performs. She also brings experience managing toward fixed, high-stakes deadlines from large-scale event project management, the same kind of discipline a September product launch demands. She is especially drawn to brands with more than one core audience, like weddings and corporate events under one roof, and enjoys building distinct content pillars and tones for each rather than treating them as a single market.…Allie Wooster is the founder of Bridge & Blossom, a performance marketing consultancy, with a background that spans CPG brand building and alcoholic beverage advertising. She worked in CPG with Mission Foods early in her career, learning how to build brand identity and consumer trust for a product competing on culture and occasion rather than price alone, and later worked on alcoholic beverage advertising and CPG at StackAdapt, gaining direct experience with audience targeting and regulatory nuance specific to marketing alcohol. That combination gives her a grounded sense of how to launch a spirits or beverage brand that needs to feel premium, occasion-driven, and trustworthy from day one. Today Allie runs Instagram content strategy, content calendars, and creator and UGC sourcing for clients across multiple industries, building out content frameworks tied to real engagement data and adjusting in real time based on what performs. She also brings experience managing toward fixed, high-stakes deadlines from large-scale event project management, the same kind of discipline a September product launch demands. She is especially drawn to brands with more than one core audience, like weddings and corporate events under one roof, and enjoys building distinct content pillars and tones for each rather than treating them as a single market.WWWW…