Alexandra (Allie) Wooster is a performance marketing consultant and founder of Bridge & Blossom B.V., a boutique paid media consultancy based in the Netherlands. With 10+ years of experience across Meta, Google, programmatic, and emerging channels, she specializes in full-funnel campaign strategy and execution that drives measurable outcomes against tight timelines and clear performance targets. Allie has direct experience running campaigns with ticket sales, event registration, and attendance-based conversion goals. At StackAdapt, she managed programmatic campaigns for clients in the ticketing and live events verticals. Most recently, she led paid media for Climatebase SF Climate Week, a live event campaign optimized for registrations across Meta, achieving cost-per-registration performance that exceeded aggressive attendance targets. She has also managed registration-focused campaigns for the Climatebase Fellowship cohort, building full-funnel strategies from awareness through conversion. She has managed monthly media budgets ranging from $300K to $500K across healthcare, e-commerce, and B2B verticals, consistently delivering strong ROAS through disciplined budget pacing, creative testing, and data-driven optimization. She is hands-on across the full campaign lifecycle, from strategy and tracking setup through daily optimization and stakeholder reporting, and she is equally comfortable presenting insights to senior partners as she is adjusting bids and creative in-platform. Her channel expertise spans Meta Ads Manager, Google Ads, LinkedIn, and programmatic platforms, including StackAdapt and Criteo. She has deep experience with conversion tracking, attribution setup, and analytics tools including Google Analytics, Looker Studio, and Supermetrics. Allie thrives in fast-moving, deadline-driven environments and brings a proactive, low-overhead working style to every engagement.…Alexandra (Allie) Wooster is a performance marketing consultant and founder of Bridge & Blossom B.V., a boutique paid media consultancy based in the Netherlands. With 10+ years of experience across Meta, Google, programmatic, and emerging channels, she specializes in full-funnel campaign strategy and execution that drives measurable outcomes against tight timelines and clear performance targets. Allie has direct experience running campaigns with ticket sales, event registration, and attendance-based conversion goals. At StackAdapt, she managed programmatic campaigns for clients in the ticketing and live events verticals. Most recently, she led paid media for Climatebase SF Climate Week, a live event campaign optimized for registrations across Meta, achieving cost-per-registration performance that exceeded aggressive attendance targets. She has also managed registration-focused campaigns for the Climatebase Fellowship cohort, building full-funnel strategies from awareness through conversion. She has managed monthly media budgets ranging from $300K to $500K across healthcare, e-commerce, and B2B verticals, consistently delivering strong ROAS through disciplined budget pacing, creative testing, and data-driven optimization. She is hands-on across the full campaign lifecycle, from strategy and tracking setup through daily optimization and stakeholder reporting, and she is equally comfortable presenting insights to senior partners as she is adjusting bids and creative in-platform. Her channel expertise spans Meta Ads Manager, Google Ads, LinkedIn, and programmatic platforms, including StackAdapt and Criteo. She has deep experience with conversion tracking, attribution setup, and analytics tools including Google Analytics, Looker Studio, and Supermetrics. Allie thrives in fast-moving, deadline-driven environments and brings a proactive, low-overhead working style to every engagement.WWWW…