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I'm Alexandra (Allie) Wooster, a performance marketing consultant with 8+ years of driving measurable growth across programmatic, Meta, Google, and affiliate channels. I embed within client teams as a strategic and executional partner, owning paid media from brief to results. Currently I consult for clients in health, climate tech, dental, and e-commerce via Bridge & Blossom B.V. (Netherlands). My work consistently delivers strong ROAS through rigorous testing, sharp audience strategy, and data-led optimization.…I'm Alexandra (Allie) Wooster, a performance marketing consultant with 8+ years of driving measurable growth across programmatic, Meta, Google, and affiliate channels. I embed within client teams as a strategic and executional partner, owning paid media from brief to results. Currently I consult for clients in health, climate tech, dental, and e-commerce via Bridge & Blossom B.V. (Netherlands). My work consistently delivers strong ROAS through rigorous testing, sharp audience strategy, and data-led optimization.

Alexandra (Allie) Wooster

Growth Marketer, Brand Strategist, Marketing Strategist, +7

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I'm Alexandra (Allie) Wooster, a performance marketing consultant with 8+ years of driving measurable growth across programmatic, Meta, Google, and affiliate channels. I embed within client teams as a strategic and executional partner, owning paid media from brief to results. Currently I consult for clients in health, climate tech, dental, and e-commerce via Bridge & Blossom B.V. (Netherlands). My work consistently delivers strong ROAS through rigorous testing, sharp audience strategy, and data-led optimization.…I'm Alexandra (Allie) Wooster, a performance marketing consultant with 8+ years of driving measurable growth across programmatic, Meta, Google, and affiliate channels. I embed within client teams as a strategic and executional partner, owning paid media from brief to results. Currently I consult for clients in health, climate tech, dental, and e-commerce via Bridge & Blossom B.V. (Netherlands). My work consistently delivers strong ROAS through rigorous testing, sharp audience strategy, and data-led optimization.

Available to hire

I’m Alexandra (Allie) Wooster, a performance marketing consultant with 8+ years of driving measurable growth across programmatic, Meta, Google, and affiliate channels. I embed within client teams as a strategic and executional partner, owning paid media from brief to results.

Currently I consult for clients in health, climate tech, dental, and e-commerce via Bridge & Blossom B.V. (Netherlands). My work consistently delivers strong ROAS through rigorous testing, sharp audience strategy, and data-led optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder at Bridge & Blossom

January 1, 2024 - Present

Boutique marketing consultancy; lead end-to-end growth strategy and execution through owning paid media, affiliate/influencer programs, and full-funnel digital marketing to help brands acquire customers efficiently, improve retention, and scale revenue. I embed flexibly within client teams as a project executor or strategic partner, stepping in wherever support is needed most (strategy, hands-on launch execution, testing, reporting, or vendor management). I oversee campaign planning, measurement, and performance reporting, coordinating cross-functional stakeholders and external partners to ensure on-time delivery, tight collaboration, and consistently strong client outcomes.

Remote Channel Manager - Programmatic, Direct Mail & Affiliate at BBQ Guys / 41:10 Media

January 1, 2023 - December 31, 2024

Drove sales growth for premium grills and outdoor living products by leading programmatic advertising efforts, refining direct mail campaigns, and building strategic affiliate partnerships. Developed comprehensive media plans; generated and presented detailed pitch documents and performance reports for external stakeholders; ensured cohesive cross-channel reporting; maintained productive relationships with external agencies to align with marketing objectives.

Senior Account Manager / Client Services / Account Manager at Stack Adapt

January 1, 2018 - December 31, 2021

Spearheaded execution of team projects and oversaw $25M in client revenue, ensuring successful campaign delivery and client satisfaction. Led succession planning and professional development initiatives to enhance team capabilities. Conducted educational sessions to elevate Business Development Reps' skills and fostered a collaborative work environment. Key contributions include successfully executing, managing, and optimizing programmatic campaigns (CTV, Display, Native, Video, DOOH, and Audio) for clients across Travel, CPG, Healthcare, E-commerce, Fintech, B2B, and Home Services. Led a team of three account managers and cross-trained five Account Executives, significantly improving readiness and performance. Authored blogs and spoke at industry events such as the Digital Day Conference.

Remote Channel Manager - Programmatic, Direct Mail & Affiliate at BBQ Guys

January 1, 2023 - December 31, 2024

Drove sales growth for premium grills and outdoor living products by leading programmatic advertising efforts, refining direct mail campaigns, and building strategic affiliate partnerships. Developed comprehensive media plans to bolster monthly promotional activities; generated and presented pitch documents and performance reports for external stakeholders; maintained cross-channel reporting; nurtured productive relationships with external agencies.

Remote Manager, Client Services / Account Manager at Stack Adapt

January 1, 2018 - December 31, 2021

Founder & Principal Consultant at Bridge & Blossom B.V.

January 1, 2024 - Present

Independent consultancy delivering end-to-end paid media strategy and execution for clients in health, climate tech, dental, and e-commerce. Operates as an embedded strategic partner, owning campaigns from brief through reporting and optimization. Notable work includes managing programmatic spend, building affiliate programs, and leading Multi-channel Meta & Google campaigns.

Channel Manager at BBQGuys

January 1, 2023 - January 1, 2024

Drove revenue growth for a leading outdoor living brand by leading programmatic advertising, direct mail, and affiliate partnerships across a high-volume e-commerce environment.

Manager, Client Services / Account Manager at StackAdapt

January 1, 2018 - January 1, 2021

Oversaw $25M in client revenue across a portfolio of mid-market and enterprise accounts, leading campaign delivery and team development at StackAdapt.