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I'm Alexandra Wooster, a marketing consultant and digital marketing leader who specializes in end-to-end growth strategy, paid media, affiliate/influencer programs, and lifecycle marketing to help brands acquire customers efficiently, improve retention, and scale revenue. I have led multi-channel marketing initiatives, built strategic partnerships, and mentored cross-functional teams to deliver consistently strong client outcomes. I thrive on data-driven planning, hands-on execution, and clear collaboration with external partners and internal stakeholders to drive measurable growth.…I'm Alexandra Wooster, a marketing consultant and digital marketing leader who specializes in end-to-end growth strategy, paid media, affiliate/influencer programs, and lifecycle marketing to help brands acquire customers efficiently, improve retention, and scale revenue. I have led multi-channel marketing initiatives, built strategic partnerships, and mentored cross-functional teams to deliver consistently strong client outcomes. I thrive on data-driven planning, hands-on execution, and clear collaboration with external partners and internal stakeholders to drive measurable growth.

Alexandra Wooster

Growth Marketer, Brand Strategist, Marketing Strategist, +5

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I'm Alexandra Wooster, a marketing consultant and digital marketing leader who specializes in end-to-end growth strategy, paid media, affiliate/influencer programs, and lifecycle marketing to help brands acquire customers efficiently, improve retention, and scale revenue. I have led multi-channel marketing initiatives, built strategic partnerships, and mentored cross-functional teams to deliver consistently strong client outcomes. I thrive on data-driven planning, hands-on execution, and clear collaboration with external partners and internal stakeholders to drive measurable growth.…I'm Alexandra Wooster, a marketing consultant and digital marketing leader who specializes in end-to-end growth strategy, paid media, affiliate/influencer programs, and lifecycle marketing to help brands acquire customers efficiently, improve retention, and scale revenue. I have led multi-channel marketing initiatives, built strategic partnerships, and mentored cross-functional teams to deliver consistently strong client outcomes. I thrive on data-driven planning, hands-on execution, and clear collaboration with external partners and internal stakeholders to drive measurable growth.

Available to hire

I’m Alexandra Wooster, a marketing consultant and digital marketing leader who specializes in end-to-end growth strategy, paid media, affiliate/influencer programs, and lifecycle marketing to help brands acquire customers efficiently, improve retention, and scale revenue.

I have led multi-channel marketing initiatives, built strategic partnerships, and mentored cross-functional teams to deliver consistently strong client outcomes. I thrive on data-driven planning, hands-on execution, and clear collaboration with external partners and internal stakeholders to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder at Bridge & Blossom

January 1, 2024 - Present

Boutique marketing consultancy; lead end-to-end growth strategy and execution through owning paid media, affiliate/influencer programs, and full-funnel digital marketing to help brands acquire customers efficiently, improve retention, and scale revenue. I embed flexibly within client teams as a project executor or strategic partner, stepping in wherever support is needed most (strategy, hands-on launch execution, testing, reporting, or vendor management). I oversee campaign planning, measurement, and performance reporting, coordinating cross-functional stakeholders and external partners to ensure on-time delivery, tight collaboration, and consistently strong client outcomes.

Remote Channel Manager - Programmatic, Direct Mail & Affiliate at BBQ Guys / 41:10 Media

January 1, 2023 - December 31, 2024

Drove sales growth for premium grills and outdoor living products by leading programmatic advertising efforts, refining direct mail campaigns, and building strategic affiliate partnerships. Developed comprehensive media plans; generated and presented detailed pitch documents and performance reports for external stakeholders; ensured cohesive cross-channel reporting; maintained productive relationships with external agencies to align with marketing objectives.

Senior Account Manager / Client Services / Account Manager at Stack Adapt

January 1, 2018 - December 31, 2021

Spearheaded execution of team projects and oversaw $25M in client revenue, ensuring successful campaign delivery and client satisfaction. Led succession planning and professional development initiatives to enhance team capabilities. Conducted educational sessions to elevate Business Development Reps' skills and fostered a collaborative work environment. Key contributions include successfully executing, managing, and optimizing programmatic campaigns (CTV, Display, Native, Video, DOOH, and Audio) for clients across Travel, CPG, Healthcare, E-commerce, Fintech, B2B, and Home Services. Led a team of three account managers and cross-trained five Account Executives, significantly improving readiness and performance. Authored blogs and spoke at industry events such as the Digital Day Conference.