Senior User Experience Designer specialised in building B2B SaaS products and delivering design systems from the ground up. Over 15 years of experience in various roles as a UX/product designer, back-end, front-end and UX engineer. - Product Design Leadership: Strong record of project ownership, acting as the central design lead for F5’s NGINX One SaaS product - a cloud-based B2B console for NGINX instance (server) management - from its initial conception through to launch and beyond. - Data-Driven Design: Leveraged data analysis to improve mobile application designs, which directly contributed to enhanced App Store downloads and ratings. - Designing for AI: Experience designing for AI Assistants and using AI tools within the design process. - Strategic Stakeholder Communication: Established a design-led culture by collaborating with business and technical stakeholders at all levels and delivering designs for end-to-end customer journeys as a single source of truth for planning and execution. - UX Advocacy & Mentorship: A dedicated advocate for user-centred design, having founded local UX communities and received an employee award for organising UX workshops. Earned award nominations for customer service and mentoring peers and juniors. Business Value Delivered: - Designed the entire flagship product - NGINX One SaaS Console - for F5-NGINX that directly contributed in securing customer contracts up to US $12.5 million. - Built and maintained scalable design systems and pixel-perfect component libraries for Fungible Inc. (acquired by Microsoft), cutting design-to-development cycles by ~30% and ensuring brand consistency.…Senior User Experience Designer specialised in building B2B SaaS products and delivering design systems from the ground up. Over 15 years of experience in various roles as a UX/product designer, back-end, front-end and UX engineer. - Product Design Leadership: Strong record of project ownership, acting as the central design lead for F5’s NGINX One SaaS product - a cloud-based B2B console for NGINX instance (server) management - from its initial conception through to launch and beyond. - Data-Driven Design: Leveraged data analysis to improve mobile application designs, which directly contributed to enhanced App Store downloads and ratings. - Designing for AI: Experience designing for AI Assistants and using AI tools within the design process. - Strategic Stakeholder Communication: Established a design-led culture by collaborating with business and technical stakeholders at all levels and delivering designs for end-to-end customer journeys as a single source of truth for planning and execution. - UX Advocacy & Mentorship: A dedicated advocate for user-centred design, having founded local UX communities and received an employee award for organising UX workshops. Earned award nominations for customer service and mentoring peers and juniors. Business Value Delivered: - Designed the entire flagship product - NGINX One SaaS Console - for F5-NGINX that directly contributed in securing customer contracts up to US $12.5 million. - Built and maintained scalable design systems and pixel-perfect component libraries for Fungible Inc. (acquired by Microsoft), cutting design-to-development cycles by ~30% and ensuring brand consistency.WWWW…