Available to hire
I’m Aya Ayass, a UI/UX Designer & Digital Marketer based in Beirut, Lebanon. I blend user-centered design, research, and strategic thinking to create intuitive digital experiences that drive engagement and business results.
I’m skilled in design systems, responsive UI, and data-informed decision making, with a track record of collaborating with cross-functional teams to translate user insights into delightful products across mobile and web platforms.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
French
Intermediate
Work Experience
Digital Marketing Specialist at JA Digital Agency
October 1, 2024 - September 29, 2025Conceived and executed digital marketing campaigns across channels, optimized social media presence, and analyzed campaign performance to drive measurable results for clients. Collaborated with cross-functional teams to align marketing strategies with business goals and brand guidelines.
Freelancer Marketer and Website Optimizer at Barouk Hotel View
October 1, 2024 - September 29, 2025Provided freelance marketing support and website optimization for Barouk Hotel View, improving site performance, SEO, content strategy, and user engagement. Addressed client needs with data-driven recommendations and streamlined digital touchpoints to boost conversions.
Brand Management and Marketing at Gateau D’or
October 1, 2024 - September 29, 2025Managed brand activities and marketing campaigns for Gateau D’or, developing strategies to increase brand awareness, coordinating product launches, and optimizing marketing channels across digital and traditional platforms.
UI/UX Designer at Wale
October 1, 2025 - October 11, 2025Designed the full application UX/UI (mobile + desktop), including user flows, wireframes, and high‑fidelity prototypes. Built a scalable design system and documented the process through a detailed case study. Created B2B & Business dashboards to support partner and business needs.
UI/UX Designer & Digital Marketer at Freelance (Self‑employed)
September 1, 2024 - PresentDesigned and delivered end-to-end UI/UX solutions for startups and e-commerce platforms, including responsive web and mobile apps, dashboards, and design systems. Conducted UX research, developed case studies, and collaborated with teams and clients to create user‑focused interfaces aligned with brand and business goals. Integrated design with digital marketing, social media, and content strategy to enhance brand experiences, engagement, and online presence. Developed and executed digital marketing campaigns to drive conversions, growth, and brand visibility.
Digital Marketing Specialist at JA Digital Agency
October 1, 2024 - October 11, 2025Developed and managed content and campaign strategies; created engaging content to boost community interaction; used analytics and SEO to optimize performance and drive results.
Freelancer Marketer & Website Optimizer at Barouk Hotel
October 1, 2024 - October 11, 2025Freelance marketing and website optimization work.
Digital Marketing Internship at Gir2Pls in Marketing, UK
April 1, 2024 - PresentBrand Manager & Marketer at Gateau D’or
October 1, 2024 - October 11, 2025Digital Marketing Specialist at JA DigitalPal Agency
September 1, 2024 - PresentDeveloped and managed content and campaign strategies. Created engaging content to boost community interaction. Used analytics and SEO to optimize performance and drive results.
Freelance UI/UX Designer & Digital Marketer at Self-Employed
October 31, 2024 - October 11, 2025Designed and delivered end-to-end UI/UX solutions for startups and e-commerce platforms, including responsive web and mobile apps, dashboards, and design systems. Conducted UX research, developed case studies, and collaborated with teams and clients to create user-focused interfaces aligned with brand and business goals. Integrated design with digital marketing to enhance brand experiences, engagement, and online presence.
Brand Manager / Marketer at Gateau D’or
October 31, 2024 - October 11, 2025Brand Management and Marketer responsible for developing and executing brand initiatives and marketing strategies.
Marketing Internship at Gir2Pls in Marketing, UK
April 1, 2024 - PresentMarketing internship focusing on digital marketing activities and campaign support.
Freelancer Marketer & Website Optimizer at Barouk Hotel
October 31, 2024 - October 11, 2025Freelance marketer and website optimizer providing digital marketing services and website improvements.
UI/UX Designer at Creshift (Contractor)
September 1, 2025 - PresentConducted comprehensive UI/UX research and designed both the user experience and user interface for a full mobile application, including user flows, wireframes, user testing, and high-fidelity prototypes. Built a scalable design system and documented the process through a detailed case study.
UI/UX Designer Intern at ACCESS LB Consultancy
August 1, 2025 - October 1, 2025Designed responsive web interfaces aligned with brand and business goals. Improved usability and accessibility of digital assets, raising WCAG compliance from AA? to AA. Streamlined design deliverables, improving project turnaround time by 20%.
Ads Manager at Docolor LB (Contractor)
January 1, 2025 - April 1, 2025Increased conversions by 25% through optimized Meta Ads campaigns. Tracked performance across 3 major platforms, improving engagement rates by 18%. Developed strategies that grew community interactions by 30%.
Digital Marketing Specialist at Act
May 1, 2024 - December 1, 2024Planned and optimized Meta Ads campaigns by analyzing performance metrics and adjusting targeting, budget, creatives, SEO, and analytics, achieving a 25% increase in conversions and improved ROI. Orchestrated social media strategy by analyzing metrics and campaign performance, leading to a 25% increase in conversions and improved targeting through effective budget allocation and creative A/B testing.
Digital Marketing Internship at Girls in Marketing, UK
March 1, 2024 - April 1, 2024Gained foundational exposure to digital marketing practices, social media management, and campaign coordination during the internship.
Education
Diploma in Digital Marketing at MUC University
December 1, 2023 - March 1, 2024Bachelor of Business Administration in Marketing at Lebanese University, Faculty of Business
January 11, 2030 - January 1, 2028Diploma in Digital Marketing at MUC University
December 1, 2023 - March 1, 2024Bachelor of Business Administration in Marketing at Lebanese University, Faculty of Business
January 11, 2030 - January 1, 2028Diploma in Digital Marketing at MU University
December 1, 2023 - March 1, 2024UI/UX Bootcamp at SE Factory
November 1, 2024 - January 31, 2025Bachelor of Business Administration (BBA) in Marketing at Lebanese University, Faculty of Business
January 11, 2030 - January 1, 2028UI/UX Boot Camp at SE Factory
November 1, 2024 - January 1, 2025Diploma in Digital Marketing at MUC University
December 1, 2023 - March 1, 2024Qualifications
Bachelor of Business
January 11, 2030 - September 29, 2025Diploma in Digital Marketing
December 1, 2023 - March 1, 2024UI/UX Design Bootcamp
November 1, 2024 - January 1, 2025UI/UX Bootcamp
November 1, 2024 - January 31, 2025Diploma in Digital Marketing
December 1, 2023 - March 1, 2024UI/UX Bootcamp, SE Factory
November 1, 2024 - January 31, 2025Diploma in Digital Marketing
December 1, 2023 - March 1, 2024UI/UX Boot Camp Certificate
November 1, 2024 - January 1, 2025Diploma in Digital Marketing
December 1, 2023 - March 1, 2024Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Travel & Hospitality, Retail
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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