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Hi, I’m Ayad Asekerh. I’m a trilingual content strategist with 5+ years of experience producing SEO-optimized product content, educational programs, and brand copy for specialty coffee brands and equipment companies. I translate complex coffee technology into clear, engaging narratives across product pages, SEO content, and training materials for audiences ranging from wholesale distributors to home enthusiasts. I combine deep domain knowledge in coffee with proven growth results across Persian, English, and Gulf-region Arabic markets, and I enjoy building scalable content systems that help teams work smarter, not harder. I’m passionate about making technically complex products understandable, creating a consistent brand voice, and delivering practical educational content. My approach blends domain depth with data-driven insights to drive organic growth while maintaining a human, customer-focused perspective across websites, social media, and training programs.…Hi, I’m Ayad Asekerh. I’m a trilingual content strategist with 5+ years of experience producing SEO-optimized product content, educational programs, and brand copy for specialty coffee brands and equipment companies. I translate complex coffee technology into clear, engaging narratives across product pages, SEO content, and training materials for audiences ranging from wholesale distributors to home enthusiasts. I combine deep domain knowledge in coffee with proven growth results across Persian, English, and Gulf-region Arabic markets, and I enjoy building scalable content systems that help teams work smarter, not harder. I’m passionate about making technically complex products understandable, creating a consistent brand voice, and delivering practical educational content. My approach blends domain depth with data-driven insights to drive organic growth while maintaining a human, customer-focused perspective across websites, social media, and training programs.

Ayad Asekerh

Content Strategist, Copywriter, Writer, +2

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Hi, I’m Ayad Asekerh. I’m a trilingual content strategist with 5+ years of experience producing SEO-optimized product content, educational programs, and brand copy for specialty coffee brands and equipment companies. I translate complex coffee technology into clear, engaging narratives across product pages, SEO content, and training materials for audiences ranging from wholesale distributors to home enthusiasts. I combine deep domain knowledge in coffee with proven growth results across Persian, English, and Gulf-region Arabic markets, and I enjoy building scalable content systems that help teams work smarter, not harder. I’m passionate about making technically complex products understandable, creating a consistent brand voice, and delivering practical educational content. My approach blends domain depth with data-driven insights to drive organic growth while maintaining a human, customer-focused perspective across websites, social media, and training programs.…Hi, I’m Ayad Asekerh. I’m a trilingual content strategist with 5+ years of experience producing SEO-optimized product content, educational programs, and brand copy for specialty coffee brands and equipment companies. I translate complex coffee technology into clear, engaging narratives across product pages, SEO content, and training materials for audiences ranging from wholesale distributors to home enthusiasts. I combine deep domain knowledge in coffee with proven growth results across Persian, English, and Gulf-region Arabic markets, and I enjoy building scalable content systems that help teams work smarter, not harder. I’m passionate about making technically complex products understandable, creating a consistent brand voice, and delivering practical educational content. My approach blends domain depth with data-driven insights to drive organic growth while maintaining a human, customer-focused perspective across websites, social media, and training programs.

Available to hire

Hi, I’m Ayad Asekerh. I’m a trilingual content strategist with 5+ years of experience producing SEO-optimized product content, educational programs, and brand copy for specialty coffee brands and equipment companies. I translate complex coffee technology into clear, engaging narratives across product pages, SEO content, and training materials for audiences ranging from wholesale distributors to home enthusiasts. I combine deep domain knowledge in coffee with proven growth results across Persian, English, and Gulf-region Arabic markets, and I enjoy building scalable content systems that help teams work smarter, not harder.

I’m passionate about making technically complex products understandable, creating a consistent brand voice, and delivering practical educational content. My approach blends domain depth with data-driven insights to drive organic growth while maintaining a human, customer-focused perspective across websites, social media, and training programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Persian

Advanced

Arabic

Advanced

Work Experience

Content Strategy & SEO Specialist at Cama Gears

January 1, 2024 - January 1, 2026

Drove 113% growth in organic clicks and 252% growth in impressions in a single quarter through keyword research, SEO article production, and on-page optimization; improved average search position from 20.7 to 8.9; moved key product categories (espresso machines, coffee grinders) from positions 75–94 to page one; authored 300+ product pages and educational content for B2B and B2C audiences; designed and implemented a custom customer tracking system in Google Sheets; produced quarterly SEO performance reports and managed brand voice and content consistency across the website, social media, and product communications.

Coffee Educator, Trainer and Operations Consultant at Freelance

January 1, 2023 - Present

Designed and delivered structured training curriculum for 20+ baristas across beginner and advanced levels; created modular educational materials covering espresso preparation science, sensory evaluation, and cafe operations standards; coached baristas for coffee competitions; advised cafe owners on operational setup, equipment selection, and inventory systems; developed SOPs and workflow documentation for day-one readiness; trained opening teams across multiple cafe openings.

Owner & Roaster at Ayad Asekerh Independent Coffee Roasting

January 1, 2023 - January 1, 2024

Founded and operated an independent specialty coffee roastery, managing the full business cycle from green coffee sourcing and roast profiling to packaging, pricing, sales, and customer relationships. Maintained product quality through systematic sensory evaluation, roast profiling, and batch testing; translated technical roasting data into accessible product narratives for wholesale partners and retail customers.

Owner & Roaster at Higher Cafe & Restaurant

January 1, 2022 - January 1, 2023

Supervised a team of 10, coordinating daily operations and delivering training on service standards and coffee preparation.

Floor Supervisor at Safir Language Institute

January 1, 2017 - January 1, 2021

Designed lesson plans, assessments, and curriculum materials for English learners across proficiency levels, adapting content structure and delivery for diverse learning needs.

English Language Instructor at Freelance

January 1, 2023 - Present

Provided live interpretation and written translation for coffee industry seminars, bridging English-speaking presenters and Persian-speaking audiences across technical topics including extractions, roasting, and equipment; localized content between English, Persian, and Gulf-region Arabic, adapting terminology and cultural register.