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I’m Aya Alami, a fashion marketing student at London College of Fashion (University of the Arts London) with hands-on experience across brand licensing, visual merchandising, and retail. I’m commercially driven and creatively minded, and I love how storytelling and consumer culture can shape engaging brand experiences—especially when brands translate their identity into spaces, events, and campaigns.…I’m Aya Alami, a fashion marketing student at London College of Fashion (University of the Arts London) with hands-on experience across brand licensing, visual merchandising, and retail. I’m commercially driven and creatively minded, and I love how storytelling and consumer culture can shape engaging brand experiences—especially when brands translate their identity into spaces, events, and campaigns.

Aya Alami

Brand Strategist, Marketing Strategist, Assistant Producer, +7

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I’m Aya Alami, a fashion marketing student at London College of Fashion (University of the Arts London) with hands-on experience across brand licensing, visual merchandising, and retail. I’m commercially driven and creatively minded, and I love how storytelling and consumer culture can shape engaging brand experiences—especially when brands translate their identity into spaces, events, and campaigns.…I’m Aya Alami, a fashion marketing student at London College of Fashion (University of the Arts London) with hands-on experience across brand licensing, visual merchandising, and retail. I’m commercially driven and creatively minded, and I love how storytelling and consumer culture can shape engaging brand experiences—especially when brands translate their identity into spaces, events, and campaigns.

Available to hire

I’m Aya Alami, a fashion marketing student at London College of Fashion (University of the Arts London) with hands-on experience across brand licensing, visual merchandising, and retail. I’m commercially driven and creatively minded, and I love how storytelling and consumer culture can shape engaging brand experiences—especially when brands translate their identity into spaces, events, and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Arabic

Fluent

Work Experience

Visual Merchandising Intern at ABG Group

October 1, 2025 - December 1, 2025

Planned and executed brand showroom experiences for licensing partners such as M&S, owning spatial layout, visual presentation, and live event coordination from concept to delivery. Contributed to a licensing strategy concept for ABG’s portfolio by aligning creative brand direction with commercial objectives alongside creative, brand management, and business development teams. Coordinated end-to-end product sample logistics, including tracking, organisation, and showroom preparation. Developed feedback frameworks for licensing partners, translating market insights into tangible brand and visual improvements.

Visual Merchandising Intern at Authenic Brands Group

October 1, 2025 - December 31, 2025

Designed and led the planning and execution of brand showrooms for licensing partners such as M&S, owning spatial layout, visual presentation, and live event coordination from concept to delivery. Contributed to a licensing brand strategy concept for one of the ABG portfolio brands, collaborating with creative, brand management, and business development teams to align vision with commercial objectives. Managed end-to-end product sample coordination including tracking, organizing, and showroom preparation. Developed feedback frameworks for licensing partners by translating market insights into concrete visual and brand improvements.

Wholesale Brand Stylist & Flagship Sales Stylist at Levi Strauss & Co

November 1, 2024 - October 1, 2025

Took ownership of a menswear concession, maintaining visual merchandising, daily operations, and brand presentation on the shop floor to authentically reflect brand identity. Acted as a key link between the shop floor and head office, sharing customer demographic insights and sell-through performance to support buying decisions and identify trading opportunities. Recognised for Stylist of the Month and strong online sales performance, contributing to improved conversion rates and in-store engagement through personalised styling and attentive customer interaction. Focused on creating a considered fitting room experience as a key touchpoint in the customer journey.

Front of House (Head Barista progression) at Leon Restaurants

January 1, 2022 - January 1, 2024

Delivered efficient, high-quality service in a fast-paced, high-volume hospitality environment, operating POS systems and supporting floor management during peak service periods. Progressed into head barista responsibilities, preparing beverages to brand standards and ensuring consistent quality and presentation.

Front of House at Leon Restaurants

January 1, 2022 - January 1, 2024

Delivered efficient, high-quality service in a fast-paced, high-volume hospitality environment, operating POS systems and supporting floor management during peak service. Progressed to head barista, preparing beverages to brand standards and taking responsibility for consistent quality and presentation.