I have over 7 years of experience in management and public relations within the fashion industry. I specialize in developing and implementing PR strategies, managing social media accounts, and organizing events like exhibitions and pop-up stores. I'm passionate about building strong relationships with business clients and influencers to drive brand growth. I am fluent in Japanese and have excellent communication skills in English, which I am continuously improving. I'm proficient in a variety of digital tools including Google Analytics, META platforms, Shopify, as well as design software like Illustrator and Photoshop. I enjoy collaborating on creative projects that combine my expertise in branding and media relations.

Aya Numata

I have over 7 years of experience in management and public relations within the fashion industry. I specialize in developing and implementing PR strategies, managing social media accounts, and organizing events like exhibitions and pop-up stores. I'm passionate about building strong relationships with business clients and influencers to drive brand growth. I am fluent in Japanese and have excellent communication skills in English, which I am continuously improving. I'm proficient in a variety of digital tools including Google Analytics, META platforms, Shopify, as well as design software like Illustrator and Photoshop. I enjoy collaborating on creative projects that combine my expertise in branding and media relations.

Available to hire

I have over 7 years of experience in management and public relations within the fashion industry. I specialize in developing and implementing PR strategies, managing social media accounts, and organizing events like exhibitions and pop-up stores. I’m passionate about building strong relationships with business clients and influencers to drive brand growth.

I am fluent in Japanese and have excellent communication skills in English, which I am continuously improving. I’m proficient in a variety of digital tools including Google Analytics, META platforms, Shopify, as well as design software like Illustrator and Photoshop. I enjoy collaborating on creative projects that combine my expertise in branding and media relations.

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Language

Japanese
Fluent
English
Advanced

Work Experience

Chief Brand Manager / Public Relations at IMCF Co. Ltd.
November 1, 2020 - April 30, 2025
Developed and implemented PR strategies, managed social media accounts, built and maintained relationships with business clients and influencers, cast influencers to increase Instagram followers, researched and conducted sales to select shops, held events such as exhibitions and pop-up stores, planned photo shoots and cast members, and managed e-commerce site operations.
Public Relations at 17kg Co. Ltd.
March 1, 2018 - May 31, 2020
Developed and implemented PR strategies, managed social media accounts, built and maintained relationships with business clients and influencers, cast influencers to increase Instagram followers, held events including exhibitions and pop-up stores, and managed e-commerce website.
Chief Brand Manager / Social Media Manager at IMCF Co. Ltd.
April 30, 2025 - July 27, 2025
Developed and implemented PR strategies primarily through social media channels. Managed multiple social media accounts including Instagram, TikTok, YouTube, Pinterest, and X. Built and maintained relationships with business clients and influencers, casting influencers to increase Instagram followers. Conducted research and sales activities for select shops. Organized and held events such as exhibitions and pop-up stores. Planned photo shoots and managed casting of members. Responsible for managing the e-commerce website for brands soduk, HAENGNAE, and TELOPLAN.
Social Media Manager at 17kg Co. Ltd.
May 31, 2020 - July 27, 2025
Developed and implemented PR strategies focused on social media. Managed Instagram account and built strong relationships with business clients and influencers. Cast influencers to increase Instagram followers and organized events including exhibitions and pop-up stores. Managed the e-commerce website for the brand BEEP.

Education

Bachelor's Degree at Keio University
April 1, 2014 - August 31, 2018
Bachelor's Degree at Keio University
April 1, 2014 - August 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality