Aya Shaban
Results-oriented Marketing Specialist with a deep interest in performance marketing and lead generation.
About
Results-oriented Marketing Specialist with a deep interest in performance marketing and lead generation. Analytical mindset with the ability to present strategies clearly and persuasively, while building expertise in advanced tracking and media planning to deliver measurable ROI.
Currently developing advanced content creation, social media strategy, SEO, and email marketing workflows, leveraging agentic AI tools to streamline marketing processes and improve campaign performance while generating qualified leads for international brands.
- 3 years' experience
- Joined August 2026
Skills· 10
Languages
- ArabicFluent
- EnglishFluent
- FrenchIntermediate
Industry experience
- Energy & Utilities
- Financial Services
- Media & Entertainment
- Professional Services
- Education
- Other
Work experience· 10 roles
Developed and executed full-funnel media buying strategies focused on ROI optimization. Analyzed campaign data and turned metrics into actionable business insights. Managed real-world campaigns to ensure high engagement and improved performance efficiency.
Developed and implemented digital marketing strategies to increase brand awareness in the renewable energy sector. Managed social media channels and created content to drive engagement and lead generation, supported by lead tracking and follow-up processes.
Intern experience focused on marketing and performance-oriented work, including results tracking and support for campaigns aligned with lead generation goals. (Specific project details and metrics are not provided in the resume text.)
Education· 11
Certifications and awards· 25
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