Dear Hiring Committee, Thank you for your time. Please review my resume and credentials. My track record demonstrates 15+ years of driving marketing plans, customer programs, and digital initiatives to advance brands and increase the online presence of various companies. As a transformational leader, I excel in developing and aligning marketing strategies, branding, PR, social media, and large-scale projects and campaigns. I also forge lasting stakeholder relationships to foster collaboration, understand business requirements, and maximize marketing efficacy against high-profile competitors. By leveraging out-of-the-box thinking, analytics, digital tools, and other innovative solutions, I continue to realize record-breaking growth and exceed all expectations. Other highlights of my career that will help me make an immediate impact: • Exemplary educational qualifications include an MBA from Northeastern University and industry-leading training in marketing and analytics topics. • Oversaw outsourced agencies and in-house team projects at Daniels Jewelers for ad creative, video production, creative copy, marketing assets, and data analytics, maximizing ROI. • Guided best-in-class online marketing initiatives at Barret Plastic Surgery to create more cohesive, customer-oriented programs, constructing a solid digital base. • Enhanced employee engagement and productivity through specialized employee training and support, acting as the go-to resource for marketing topics. • Refined the use of a $15M+ marketing budget at Unibail, Rodamco, and Westfield Group, all while spearheading major launch campaigns across paid media channels. • Selected to lead 12 marketing campaigns and oversaw 9+ client accounts, using practices recognized and adopted as a gold standard at the MBOX Design Marketing Firm. It would be a pleasure to work for your organization, where dedication, growth, and productivity come first. My resume will provide additional details concerning my accomplishments. I welcome the opportunity for an interview to discuss further the performance you can expect from me. I appreciate your time and consideration and look forward to hearing from you soon. Sincerely, Aaron Yaspan _Phone details not available. Sign in: https://www.twine.net/signup_

ayaspan

Dear Hiring Committee, Thank you for your time. Please review my resume and credentials. My track record demonstrates 15+ years of driving marketing plans, customer programs, and digital initiatives to advance brands and increase the online presence of various companies. As a transformational leader, I excel in developing and aligning marketing strategies, branding, PR, social media, and large-scale projects and campaigns. I also forge lasting stakeholder relationships to foster collaboration, understand business requirements, and maximize marketing efficacy against high-profile competitors. By leveraging out-of-the-box thinking, analytics, digital tools, and other innovative solutions, I continue to realize record-breaking growth and exceed all expectations. Other highlights of my career that will help me make an immediate impact: • Exemplary educational qualifications include an MBA from Northeastern University and industry-leading training in marketing and analytics topics. • Oversaw outsourced agencies and in-house team projects at Daniels Jewelers for ad creative, video production, creative copy, marketing assets, and data analytics, maximizing ROI. • Guided best-in-class online marketing initiatives at Barret Plastic Surgery to create more cohesive, customer-oriented programs, constructing a solid digital base. • Enhanced employee engagement and productivity through specialized employee training and support, acting as the go-to resource for marketing topics. • Refined the use of a $15M+ marketing budget at Unibail, Rodamco, and Westfield Group, all while spearheading major launch campaigns across paid media channels. • Selected to lead 12 marketing campaigns and oversaw 9+ client accounts, using practices recognized and adopted as a gold standard at the MBOX Design Marketing Firm. It would be a pleasure to work for your organization, where dedication, growth, and productivity come first. My resume will provide additional details concerning my accomplishments. I welcome the opportunity for an interview to discuss further the performance you can expect from me. I appreciate your time and consideration and look forward to hearing from you soon. Sincerely, Aaron Yaspan _Phone details not available. Sign in: https://www.twine.net/signup_

Available to hire

Dear Hiring Committee,

Thank you for your time. Please review my resume and credentials. My track record demonstrates 15+ years of driving marketing plans, customer programs, and digital initiatives to advance brands and increase the online presence of various companies. As a transformational leader, I excel in developing and aligning marketing strategies, branding, PR, social media, and large-scale projects and campaigns. I also forge lasting stakeholder relationships to foster collaboration, understand business requirements, and maximize marketing efficacy against high-profile competitors. By leveraging out-of-the-box thinking, analytics, digital tools, and other innovative solutions, I continue to realize record-breaking growth and exceed all expectations.

Other highlights of my career that will help me make an immediate impact:
• Exemplary educational qualifications include an MBA from Northeastern University and industry-leading training in marketing and analytics topics.
• Oversaw outsourced agencies and in-house team projects at Daniels Jewelers for ad creative, video production, creative copy, marketing assets, and data analytics, maximizing ROI.
• Guided best-in-class online marketing initiatives at Barret Plastic Surgery to create more cohesive, customer-oriented programs, constructing a solid digital base.
• Enhanced employee engagement and productivity through specialized employee training and support, acting as the go-to resource for marketing topics.
• Refined the use of a $15M+ marketing budget at Unibail, Rodamco, and Westfield Group, all while spearheading major launch campaigns across paid media channels.
• Selected to lead 12 marketing campaigns and oversaw 9+ client accounts, using practices recognized and adopted as a gold standard at the MBOX Design Marketing Firm.

It would be a pleasure to work for your organization, where dedication, growth, and productivity come first. My resume will provide additional details concerning my accomplishments. I welcome the opportunity for an interview to discuss further the performance you can expect from me.
I appreciate your time and consideration and look forward to hearing from you soon.
Sincerely,

Aaron Yaspan
Phone details not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Sr. Digital Marketing Manager & Sr. Project Manager at Barret Plastic Surgery
December 31, 2022 - October 11, 2025
Spearheaded online marketing initiatives, streamlined channel performance, and supported a 30% rise in profitability; created campaigns to improve conversions and lead quality by up to 35%; managed a $1.5M budget; enhanced video advertising and email campaigns; leveraged agile practices to boost productivity.
Sr. Digital Marketing Manager & Sr. Project Manager at Barret Plastic Surgery
January 1, 2022 - October 11, 2025
Spearheaded online marketing initiatives to create a cohesive digital base. Optimized marketing channel performance, contributing to a 30% uplift in profitability; developed campaigns that improved conversion rates by up to 35%; managed a $1.5M budget; enhanced video advertising and email campaigns to increase traffic.
Digital Marketing Consultant at Unibail, Rodamco, and Westfield Group
January 1, 2022 - Present
Integrated best practices to drive PPC strategy and mall websites across 33 properties, identifying cost-saving opportunities and enhancing performance. Led social media initiatives and data-driven campaigns that improved KPI outcomes and visibility.
Sr. Digital Marketing Manager & Sr. Project Manager at Barret Plastic Surgery
January 1, 2022 - October 11, 2025
Spearheaded best-in-class online marketing initiatives to create cohesive, customer-oriented programs and a solid digital base. Streamlined channel performance and supported a 30% upturn in profitability.
Digital Marketing Consultant at Unibail, Rodamco, and Westfield Group
January 1, 2022 - Present
Integrated best practices to drive PPC strategy and mall websites across 33 properties, uncovering opportunities to decrease marketing costs by up to 10%. Initiated social media campaigns that increased followers by 20%.
Digital Marketing Consultant at Unibail, Rodamco, and Westfield Group
January 1, 2022 - Present
Integrated best practices to drive PPC strategy and mall websites across 33 properties, uncovering opportunities to decrease marketing costs by up to 10%.
Sr. Marketing Manager & Project Manager at Unibail, Rodamco, Westfield Group
December 31, 2020 - October 11, 2025
Orchestrated digital marketing campaigns for 33 Westfield Centers; led launch campaigns across paid media; designed data-driven research plans and marketing proposals; managed a $5M+ budget and ensured brand alignment.
Sr. Marketing Manager & Project Manager at Unibail, Rodamco, Westfield Group
January 1, 2020 - October 11, 2025
Orchestrated digital campaigns across 33 Westfield centers; led high-impact launch campaigns, developed data-driven research plans, and directed a $5M+ marketing budget while ensuring brand compliance.
Sr. Marketing Manager & Project Manager at Unibail, Rodamco, Westfield Group
January 1, 2020 - October 11, 2025
Orchestrated digital marketing campaigns, brand awareness and social media initiatives for 33 Westfield Centers; established marketing funnels, launched best-in-class paid media campaigns, and revamped websites. Drove data-driven research plans and partnered with executives on budgeting and branding compliance.
Sr. Marketing Manager & Digital Project Manager at MBOX Design Marketing Firm
December 31, 2019 - October 11, 2025
Directed 12 campaigns and 9+ client accounts; integrated SEO to boost site traffic by 72% YoY; managed a $1.5M+ budget and strengthened partnerships.
Sr. Marketing Manager & Digital Project Manager at MBOX Design Marketing Firm
January 1, 2019 - October 11, 2025
Directed 12 marketing campaigns across 9+ client accounts, establishing practices later adopted as gold standards. Implemented SEO to boost site traffic by 72% YoY and managed a $1.5M+ campaign budget; led product development and coordinated cross-team launches.
Sr. Marketing Manager & Digital Project Manager at MBOX Design Marketing Firm
January 1, 2019 - October 11, 2025
Directed 12 marketing campaigns and oversaw 9+ client accounts; integrated SEO to boost site traffic by 72% YoY; managed a $1.5M+ campaign budget and built scalable processes that became gold standard within the firm.
Marketing Manager at CrowdfundX / Issuance
December 31, 2017 - October 11, 2025
Marketing leadership for crowdfunding issuance initiatives.
Marketing Manager at CrowdfundX/Issuance
January 1, 2017 - October 11, 2025
Led marketing initiatives for issuance campaigns, coordinating cross-functional teams and optimizing performance across channels.
Marketing Manager at CrowdfundX/Issuance
January 1, 2017 - October 11, 2025
Led marketing initiatives contributing to fundraising campaigns; delivered viral input for campaign builds and unification of the brand; improved ROI and online presence.
Sr. Marketing Manager at Worthfind Inc.
December 31, 2016 - October 11, 2025
Led marketing initiatives and campaigns to support business growth.
Digital Marketing Director at NuLife Recovery
December 31, 2016 - October 11, 2025
Championed marketing strategies to grow revenues; emphasized continuous improvement to maximize returns on campaigns and programs.
Sr. Marketing Manager at Worthfind Inc.
January 1, 2016 - October 11, 2025
Directed marketing programs to drive growth, oversee resource allocation, and align campaigns with business objectives.
Digital Marketing Director at NuLife Recovery
January 1, 2016 - October 11, 2025
Championed marketing strategies that grew revenue and exceeded growth objectives, with a focus on continuous improvement to maximize returns on campaigns and programs.
Sr. Marketing Manager at Worthfind Inc.
January 1, 2016 - October 11, 2025
Drove marketing programs and initiatives; enhanced brand consistency and lead generation.
Digital Marketing Director at NuLife Recovery
January 1, 2016 - October 11, 2025
Championed marketing strategies that grew revenues and exceeded growth objectives; emphasized continuous improvement to maximize returns on campaigns and programs.
Senior Digital Marketing Strategist at International Fitness Inc.
December 31, 2015 - October 11, 2025
Developed digital marketing strategies to drive growth and brand visibility.
Senior Digital Marketing Strategist at International Fitness Inc.
January 1, 2015 - October 11, 2025
Developed digital marketing strategies to expand reach and optimize performance across channels.
Senior Digital Marketing Strategist at International Fitness Inc.
January 1, 2015 - October 11, 2025
Led digital marketing strategies and tactics; improved ROI and online presence.
Marketing Director at Greenlit Creative
December 31, 2010 - October 11, 2025
Directed marketing initiatives and campaigns for multiple clients; established standard practices recognized by the firm.
Marketing Director at Greenlit Creative
January 1, 2010 - October 11, 2025
Led marketing direction and campaigns for a design firm, driving brand initiatives and client engagements.
Marketing Director at Greenlit Creative
January 1, 2010 - October 11, 2025
Directed marketing operations, campaign planning and vendor management; helped shape strategic marketing offerings.

Education

Master of Business Administration at Northeastern University
January 11, 2030 - October 11, 2025
Bachelor of Arts, Film & Digital Media at University of Toledo
January 11, 2030 - October 11, 2025
Master of Business Administration at Northeastern University
January 11, 2030 - October 11, 2025
Bachelor of Arts at University of Toledo
January 11, 2030 - October 11, 2025
MBA at Northeastern University
January 11, 2030 - October 11, 2025
Bachelor of Arts in Film & Digital Media at University of Toledo
January 11, 2030 - October 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Real Estate & Construction, Professional Services

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