Hello! I'm Ayesha and I'm a multidisciplinary creative who freelances as a content creator, social media strategist and creative consultant! I also have a presence online as a modest fashion, ​beauty and lifestyle influencer and hijabi model! Fashion, lifestyle and photography have always been a passion of mine so ​I started to create content online to express myself and my style. As a ​content creator, I have developed a unique voice and style across multiple ​platforms, including Instagram, and Tiktok. With my experience and my eagerness to learn and build connections, I ​wanted to explore my creative side even further, so I started taking on ​freelance clients and have worked with a variety of local and ​international clients ever since to help them develop their brand identity, ​messaging, and creative content. Looking forward to connecting with you all and potentially working together!…

ayesha

Hello! I'm Ayesha and I'm a multidisciplinary creative who freelances as a content creator, social media strategist and creative consultant! I also have a presence online as a modest fashion, ​beauty and lifestyle influencer and hijabi model! Fashion, lifestyle and photography have always been a passion of mine so ​I started to create content online to express myself and my style. As a ​content creator, I have developed a unique voice and style across multiple ​platforms, including Instagram, and Tiktok. With my experience and my eagerness to learn and build connections, I ​wanted to explore my creative side even further, so I started taking on ​freelance clients and have worked with a variety of local and ​international clients ever since to help them develop their brand identity, ​messaging, and creative content. Looking forward to connecting with you all and potentially working together!…

Available to hire

Hello! I’m Ayesha and I’m a multidisciplinary creative who freelances as a content creator, social media strategist and creative consultant!

I also have a presence online as a modest fashion, ​beauty and lifestyle influencer and hijabi model!

Fashion, lifestyle and photography have always been a passion of mine so ​I started to create content online to express myself and my style. As a ​content creator, I have developed a unique voice and style across multiple ​platforms, including Instagram, and Tiktok.

With my experience and my eagerness to learn and build connections, I ​wanted to explore my creative side even further, so I started taking on ​freelance clients and have worked with a variety of local and ​international clients ever since to help them develop their brand identity, ​messaging, and creative content.

Looking forward to connecting with you all and potentially working together!

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Language

English
Fluent
Arabic
Advanced
Amharic
Intermediate

Work Experience

Content Creator / Creative Strategist / Social Media Strategist at Self-employed / Freelance
September 1, 2020 - Present
Freelance content creation and social media strategy for local and international clients; developing brand identity, messaging, and online presence. Built an online fashion, beauty, and lifestyle influence presence. Clients include IHG Hotels & Resorts, Huda Beauty, Fujifilm Instax, Swarovski, Adidas, and more; focused on eye-catching visuals, data-driven strategies, and campaign execution.
Content Planning & Strategy Project Lead at CLICC (Heriot-Watt University Dubai & Indian Craft Entrepreneurs)
March 31, 2021 - September 24, 2025
Created a content marketing strategy to generate digital income and counter income loss from cultural tourism due to COVID-19. Defined target audiences, pricing strategy, engagement plan, and platform selection; applied funnel-based communication planning; produced example posts in Canva.
Student Mentor at Azadea Group
October 1, 2022 - September 24, 2025
Mentored KSouk’s Instagram page with daily posts and stories, responded to Direct Messages, produced daily reports, and monitored analytics to improve engagement and learning outcomes.
Student Volunteer at Heriot-Watt University Dubai
September 30, 2018 - September 24, 2025
Crowd control and directing activities for freshers’ students.
Watt Buds Mentor at Heriot-Watt University Dubai
April 1, 2020 - September 24, 2025
Part of the WattBuds program; mentored six freshers for the current academic year.
Content Planner / Campaign Contributor at Heriot-Watt University Dubai / CLICC initiative
March 31, 2021 - September 24, 2025
Contributed to content planning for a campus-wide initiative and related campaigns.

Education

Master of Arts in International Business Management at Heriot-Watt University Dubai
September 1, 2018 - October 1, 2020
Professional Certification in Fashion Business at FADI Institute of Luxury Fashion
January 1, 2021 - January 1, 2022

Qualifications

Professional Certification in Fashion Business
January 1, 2021 - December 31, 2021
Brand Positioning Presentation (Levi's UAE) – Industry Relation & Competitor Analysis
January 1, 2021 - September 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other