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I'm Ayesha Narang, a goal-oriented, people-focused professional with a passion for social media and the fashion & lifestyle industry. I’m drawn to Twine for its innovative social campaigns and love turning ideas into engaging content that resonates with audiences. With 4+ years of experience in brand strategy, content creation, and copywriting, I’m eager to contribute to a creative team and help brands grow through compelling digital storytelling, community engagement, and data-driven optimization.…I'm Ayesha Narang, a goal-oriented, people-focused professional with a passion for social media and the fashion & lifestyle industry. I’m drawn to Twine for its innovative social campaigns and love turning ideas into engaging content that resonates with audiences. With 4+ years of experience in brand strategy, content creation, and copywriting, I’m eager to contribute to a creative team and help brands grow through compelling digital storytelling, community engagement, and data-driven optimization.

Ayesha Narang

Content Creator, Copywriter, Brand Strategist, +3

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I'm Ayesha Narang, a goal-oriented, people-focused professional with a passion for social media and the fashion & lifestyle industry. I’m drawn to Twine for its innovative social campaigns and love turning ideas into engaging content that resonates with audiences. With 4+ years of experience in brand strategy, content creation, and copywriting, I’m eager to contribute to a creative team and help brands grow through compelling digital storytelling, community engagement, and data-driven optimization.…I'm Ayesha Narang, a goal-oriented, people-focused professional with a passion for social media and the fashion & lifestyle industry. I’m drawn to Twine for its innovative social campaigns and love turning ideas into engaging content that resonates with audiences. With 4+ years of experience in brand strategy, content creation, and copywriting, I’m eager to contribute to a creative team and help brands grow through compelling digital storytelling, community engagement, and data-driven optimization.

Available to hire

I’m Ayesha Narang, a goal-oriented, people-focused professional with a passion for social media and the fashion & lifestyle industry. I’m drawn to Twine for its innovative social campaigns and love turning ideas into engaging content that resonates with audiences.

With 4+ years of experience in brand strategy, content creation, and copywriting, I’m eager to contribute to a creative team and help brands grow through compelling digital storytelling, community engagement, and data-driven optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media Coordinator at Tag World Wide, Dentsu Toronto

June 1, 2025 - Present

Spearheaded the strategy to create a network of UGC creators & influencers, from establishing processes & sourcing creators to concepting ideas & video delivery for fashion & luxury brands. Developed robust content calendars & social strategy, owning scheduling/updating posts and caption copywriting, aligned with brand identity and trends. Supported social media campaigns, ensured assets were delivered on time & analyzed content performance metrics, leading to a 20% increase in engagement metrics.

Marketing Coordinator at University of Toronto

September 1, 2024 - June 1, 2025

Developed and filmed social-first content across 3 digital platforms, leading to 1 million+ views, in addition to providing excellent community management via messages and comments. Managed a content calendar and tracked performance to determine insights for optimization, engaging with audiences to create a strong community, leading to a 20% increase in engagement metrics. Conducted SEO and sourced market research for optimizations, boosting reach by 200%.

Director of Social Media Marketing at University of Toronto Women's Student Association

August 1, 2024 - April 1, 2025

Developed and managed bi-weekly newsletters to engage and inform the brand’s audience, engaging across social channels by 40%. Led a team of 5 to launch innovative marketing campaigns on time and on budget, that drove record RSVPs (400+), 80% email open rate for new newsletters and a 20% increase in membership. Developed a strong online community by responding to messages and comments daily, maintaining a consistent brand voice, boosting reach by 50%.

Founder at Crackle

March 1, 2020 - September 1, 2021

Successfully built a home bakery by acquiring customers via social media, content creation and forming a strong community, acquiring 100 loyal customers in my first month. Captured engaging behind-the-scenes content to create short-form videos while ensuring excellent page layout and design, generating almost 200,000 views. Tracked and analyzed social media performance, KPIs, and campaign data to refine strategy and improve engagement by 10% per month.