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Strategic Content professional with over 5 years of experience driving brand growth through multidisciplinary expertise in Social Media, Copywriting, and Design. Proven track record in managing high-traffic accounts, developing end-to-end content funnels, and leading remote creative teams to deliver measurable business impact.…

Ayná Rios Santos

Social Media Manager, Content Strategist, Brand Strategist, +3

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Strategic Content professional with over 5 years of experience driving brand growth through multidisciplinary expertise in Social Media, Copywriting, and Design. Proven track record in managing high-traffic accounts, developing end-to-end content funnels, and leading remote creative teams to deliver measurable business impact.…

Available to hire

Strategic Content professional with over 5 years of experience driving brand growth through multidisciplinary expertise in Social Media, Copywriting, and Design. Proven track record in managing high-traffic accounts, developing end-to-end content funnels, and leading remote creative teams to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Social Media Strategist at Platform School

January 1, 2026 - March 1, 2026

Owns the full content life cycle, from strategic trend research to the execution of multi-platform editorial calendars. Directs the production and scripting of high-impact video content for Reels, TikTok, and YouTube to drive organic engagement. Leads cross-functional collaboration with audio-visual teams and manages end-to-end production workflows. Implements advanced marketing automation and community engagement flows using ManyChat and Instagram automation.

Content Analyst (Freelance) at MCafé

August 1, 2024 - October 1, 2024

Spearheaded a digital communications restructure, defining a new brand voice and strategic hierarchy of information. Scaled content production by 150% through the integration of AI methodologies and SEO-driven workflows. Managed comprehensive SEO and traffic performance audits using GA4, Google Search Console, and Semrush. Designed high-converting landing pages and microcopy to optimize the user journey and maintain brand consistency.

Inbound Marketing Analyst at FindMe Tecnologia

July 1, 2022 - June 1, 2024

Developed and optimized a LinkedIn organic growth strategy resulting in 1,600+ new followers within 12 months. Orchestrated large-scale marketing automations migrations from RD Station to HubSpot to streamline lead nurturing. Collaborated with UX and Product teams to ensure cohesive brand storytelling and messaging across all digital interfaces.

Social Media Strategist at Planlife School

January 20, 2026 - March 20, 2026

Owns the full content lifecycle, from strategic trend research to the execution of multi-platform editorial calendars. Directs the production and scripting of high-impact video content for Reels, TikTok, and YouTube to drive organic engagement. Leads cross-functional collaboration with audio-visual teams and manages end-to-end production workflows. Implements advanced marketing automations and community engagement workflows using ManyChat and Instagram automation.

Inside Sales Specialist at Planlife School

March 20, 2025 - December 20, 2025

Optimized lead qualification and conversion strategies through strategic messaging across WhatsApp and Instagram. Managed high-volume community interactions and professional audience engagement via manual and automated channels. Analyzed performance data and lead quality using CRM tools including Go High Level and Client. Developed personalized communication workflows to align social media interactions with bottom-of-funnel sales goals.

Freelance Content Analyst at MM Café

August 20, 2024 - October 20, 2024

Spearheaded a digital communications restructure, defining a new brand voice and strategic hierarchy of information. Scaled content production by 150% through the integration of AI methodologies and SEO-driven workflows. Managed comprehensive SEO and traffic performance audits using GA4, Google Search Console, and Semrush. Designed high-converting landing pages and micro copy using Figma to enhance the user journey and brand consistency.

Inbound Marketing Analyst at Find Me Tecnologia

July 20, 2022 - June 20, 2024

Engineered a LinkedIn organic growth strategy that resulted in over 1,600+ new followers within a 12-month period. Developed and optimized multimedia content, including e-books and technical articles, achieving top Google rankings and Featured Snippets. Orchestrated large-scale marketing automation migrations from RD Station to HubSpot to streamline lead nurturing. Collaborated with UX and Product teams to ensure cohesive brand storytelling and messaging across all digital interfaces.