Available to hire
I am a dynamic and results-oriented Influencer Marketing Professional with over 4 years of experience in developing and executing influencer marketing strategies. I have a proven expertise in building and maintaining large-scale influencer networks, analyzing market trends, and implementing innovative marketing campaigns that drive business growth. I specialize in managing cross-functional projects, improving ROI, and streamlining operations in fast-paced environments.
Currently, I work as an Influencer Marketing Freelancer connecting brands with UK and USA influencers while providing strategy development and training services. I have successfully managed influencer networks of over 30,000 influencers and executed hundreds of campaigns with significant engagement and sales improvements. I am passionate about helping brands and agencies reach their marketing objectives through tailored influencer marketing consulting and execution.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Intermediate
Turkish
Fluent
Work Experience
Influencer Marketing Freelancer at Freelance
August 1, 2024 - June 14, 2024Working with Grail.Talent to connect UK and USA influencers with brands, focusing primarily on UK influencers. Developed a strong network facilitating impactful partnerships. Offering strategy development and training services in influencer marketing, helping brands and agencies reach target audiences and boost brand awareness through tailored consulting in influencer selection, campaign planning, and performance analysis.
Influencer Marketing Specialist at Trendyol DSM-E commerce Company
April 1, 2023 - August 31, 2023Built and maintained a network of over 30,000 influencers and strengthened relationships with influencers and agency partners. Secured more than 400 collaboration deals, increasing campaign reach by 20%. Conducted competitor analysis identifying new opportunities, executing 50+ brand influencer campaigns to achieve engagement boosts and ROI improvements. Implemented strategies that enhanced session metrics and GMV, optimized budgets, and improved cost-efficiency.
Mobile Influencer and Affiliate Marketing Senior Executive at Publicis Groupe-Agency
June 1, 2021 - March 31, 2023Led over 20 global and local campaigns managing affiliate channels across five countries. Researched and onboarded advertisers and publishers providing platform insights. Managed coupon, cashback, and loyalty partnerships, collaborated with influencers on campaigns, and oversaw mobile app campaigns acquiring over 20,000 users. Utilized campaign tools such as Adjust and Appsflyer to improve campaign efficiency and worked with high-profile clients including IKEA and Mango.
Influencer Marketing Specialist (International Market) at Defacto Germany -Retail Company
June 1, 2021 - March 31, 2023Managed communications with over 400 influencers and managed collaborations with influencer agencies. Used tools like HypeAuditor and CreatorIQ to onboard new influencers, expanding the German portfolio significantly. Boosted transaction rates and session performance through targeted influencer marketing campaigns. Developed monthly campaign strategies, negotiated influencer deals reducing costs, led influencer events, managed a team, and evaluated performance for C-level reporting highlighting ROI increases.
Influencer Marketing Freelancer at Freelance (UK -USA Talent Management +Turkish Market+German Market)
August 1, 2024 - PresentWorked with Grail.Talent to connect UK+USA influencers with brands, earning commission for successful collaborations. Focused on UK influencers and built a strong network in this market. Offered strategy development and training services in influencer marketing, helping brands and agencies reach target audiences and boost brand awareness through consulting on influencer selection, campaign planning, and performance analysis.
Influencer Marketing Specialist at Trendyol DSM-E commerce Company
August 31, 2023 - July 8, 2025Built and maintained a network of 30,000+ influencers, strengthening relationships with influencers and 20+ agency partners. Secured 400+ collaboration deals, increasing campaign reach by 20%. Conducted competitor analysis uncovering 10 new opportunities and boosting market share. Executed 50+ brand influencer campaigns, achieving a 25% engagement boost and a 10% ROI improvement. Implemented strategies enhancing session metrics by 18% and GMV by 22%. Monitored influencer performance, optimized budgets, and improved cost-efficiency by 10%.
Mobile Influencer and Affiliate Marketing Senior Executive at Publicis Groupe-Agency
March 31, 2023 - July 8, 2025Led 20+ global and local campaigns, managing affiliate channels across 5 countries. Researched and onboarded 15+ advertisers and publishers, providing platform insights. Managed 30+ coupon, cashback, and loyalty partnerships as primary contact. Collaborated with influencers on campaigns and prepared Instagram story briefs. Oversaw mobile app campaigns acquiring 20,000+ users via local and global networks. Utilized Adjust, Appsflyer, and Gelir Ortakları, improving campaign efficiency by 15%. Worked with clients such as IKEA, Defacto, Mango, Camper, Beymen, and Greyder.
Influencer Marketing Specialist (International Market) at Defacto Germany -Retail Company
March 31, 2023 - July 8, 2025Managed communications with over 400 influencers and their managers, overseeing collaborations with 10 influencer management agencies. Used HypeAuditor and CreatorIQ to onboard 50+ new influencers, expanding the German portfolio by 35% in six months. Boosted transaction rates by 20% and session performance by 18% through targeted influencer marketing campaigns. Developed monthly campaign strategies increasing engagement rates by 25% and negotiated influencer deals reducing costs by 15%. Led 8 online and 3 offline influencer events, managing a team of 3 junior specialists. Evaluated influencer performance and presented quarterly reports to C-level executives, highlighting a 30% ROI increase.
Influencer Marketing Freelancer at Freelance (UK - USA Talent Management +Turkish Market, German Market)
August 1, 2024 - PresentWorking with Grail. Talent, connecting UK and USA influencers with brands and earning commissions for successful collaborations. Focus on UK influencers, strategy development, training in influencer marketing, helping brands and agencies reach target audiences and boost brand awareness. Provides tailored consulting in influencer selection, campaign planning, and performance analysis to support marketing objectives.
Influencer Marketing Specialist at Trendyol DSM-E commerce Company
July 31, 2024 - July 28, 2025Built and maintained a network of 30,000+ influencers, strengthened relationships with influencers and 20+ agency partners. Secured 400+ collaboration deals, increasing campaign reach by 20%. Conducted competitor analysis uncovering 10 new opportunities to boost market share. Executed 50+ brand influencer campaigns increasing engagement by 25% and ROI by 10%. Implemented strategies that enhanced session metrics by 18% and GMV by 22%. Monitored influencer performance optimizing budgets and improving cost-efficiency by 10%.
Mobile Influencer and Affiliate Marketing Senior Executive at Publicis Groupe-Agency
August 31, 2023 - July 28, 2025Led over 20 global and local campaigns, managing affiliate channels across 5 countries. Researched and onboarded 15+ advertisers and publishers providing platform insights. Managed 30+ coupon, cashback, and loyalty partnerships. Collaborated with influencers on campaigns, prepared Instagram story briefs. Oversaw mobile app campaigns acquiring 20,000+ users via local and global networks. Utilized Adjust, Appsflyer, and Gelir Ortakları improving campaign efficiency by 15%. Worked with clients such as IKEA, Defacto, Mango, Camper, Beymen, and Greyder.
Influencer Marketing Specialist (International Market) at Defacto Germany -Retail Company
March 31, 2023 - July 28, 2025Managed communications with over 400 influencers and their managers, overseeing collaborations with 10 influencer management agencies. Used tools like Hype Auditor and Upfluence to onboard 50+ new influencers, expanding the German portfolio by 35% in six months. Boosted transaction rates by 20% and session performance by 18% through targeted influencer marketing campaigns. Developed monthly campaign strategies, increasing engagement rates by 25% and negotiating influencer deals that reduced costs by 15%. Led 8 online and 3 offline influencer events, managed a team of 3 junior specialists, ensured timely on-budget project delivery. Evaluated influencer performance and presented quarterly reports to executives highlighting a 30% ROI increase.
Influencer Marketing Freelancer at Freelance (UK - USA Talent Management + Turkish Market, German Market)
August 1, 2023 - PresentWorking with Grail.Talent, connecting UK and USA influencers with brands and earning commissions for successful collaborations. Focuses on UK influencers with a strong network in that market. Provides strategy development and training services in influencer marketing to help brands and agencies enhance brand awareness and reach target audiences through influencer selection, campaign planning, and performance analysis.
Influencer Marketing Specialist at Trendyol DSM - E-commerce Company
July 1, 2024 - August 11, 2025Built and maintained a network of over 30,000 influencers and strengthened relationships with 20+ agency partners. Secured 400+ collaboration deals increasing campaign reach by 20%. Conducted competitor analysis identifying 10 new growth opportunities. Executed 50+ influencer campaigns achieving a 25% engagement increase and 10% ROI improvement. Implemented strategies that raised session metrics by 18% and GMV by 22%. Optimized budgets to improve cost-efficiency by 10%.
Mobile Influencer and Affiliate Marketing Senior Executive at Publicis Groupe - Agency
March 1, 2023 - August 11, 2025Led over 20 global and local campaigns managing affiliate channels across five countries. Onboarded 15+ advertisers and publishers, managed 30+ coupon, cashback, and loyalty partnerships. Collaborated with influencers for campaign briefs. Oversaw mobile app campaigns acquiring 20,000+ users. Utilized tools like Adjust, AppsFlyer, and Gelir Ortakları enhancing campaign efficiency by 15%. Worked with clients such as IKEA, Defacto, Mango, Camper, Beymen, and Greyder.
Education
Bachelor's Degree in Business Administration at Bahçeşehir University
January 1, 2016 - January 1, 2021Negotiation Certificate at Yale University
May 1, 2022 - May 1, 2022Influencer Marketing Strategy Certificate at Rutgers University
February 1, 2022 - February 1, 2022Bachelor's Degree in Business Administration at Bahçeşehir University
January 1, 2016 - January 1, 2021Bachelor's Degree at Bahçeşehir University
January 1, 2016 - January 31, 2021Bachelor's Degree at Bahçeşehir University
January 1, 2016 - January 1, 2021Bachelor's Degree at Bahçeşehir University
January 1, 2016 - January 31, 2021Master Degree in Marketing Management at University of Europe Applied Sciences, Hamburg Germany
January 1, 2024 - January 1, 2025Bachelor's Degree in Business Administration at Bahçeşehir University, Turkey
January 1, 2016 - January 1, 2021Qualifications
Negotiation | Yale University
May 1, 2022 - May 1, 2022Influencer Marketing Strategy | Rutgers University
February 1, 2022 - February 1, 2022Negotiation
May 1, 2022 - May 1, 2022Influencer Marketing Strategy
February 1, 2022 - February 1, 2022Aikido Advanced
January 11, 2030 - August 1, 2024Negotiation | Yale University
May 1, 2022 - May 1, 2022Influencer Marketing Strategy | Rutgers University
February 1, 2022 - February 1, 2022Aikido Advanced
January 11, 2030 - August 1, 2024Negotiation | Yale University
May 1, 2022 - August 11, 2025Influencer Marketing Strategy | Rutgers University
February 1, 2022 - August 11, 2025Aikido Advanced
August 1, 2024 - August 11, 2025Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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