Available to hire
I’m Aysha Ijaz Khan, a Digital Project Manager and UI/UX Specialist with over a decade of experience leading cross-functional teams in software development, product design, and digital transformation. I currently serve as Deputy Director at the State Bank of Pakistan, guiding digital initiatives across core platforms and regulatory-compliant interfaces.
I excel at translating complex financial content into intuitive digital experiences, aligning user needs with business goals through agile methodologies. I’ve led major web ecosystem revamps, established UX/UI standards, and mentored design and development teams to deliver accessible, responsive solutions. I’m passionate about collaborative problem-solving and delivering measurable improvements in user engagement and operational efficiency.
Experience Level
Language
English
Fluent
Work Experience
Deputy Director at State Bank of Pakistan (Central Bank of Pakistan)
October 1, 2022 - PresentDirect and oversee digital transformation projects across the central bank’s digital and web platforms, ensuring alignment with strategic objectives and regulatory frameworks. Spearhead cross-functional design and development teams for large-scale projects, driving end-to-end delivery through Agile and Scrum methodologies. Led the complete revamp of State Bank’s web ecosystem including internal portals and public websites, enhancing accessibility, mobile responsiveness, and user experience. Collaborate with internal departments to translate complex financial content into intuitive digital interfaces, improving engagement and content discoverability. Develop and implement UX/UI design standards, wireframes, and style guides to ensure brand consistency and usability across platforms. Oversee event planning, digital media coordination, and technical communication channels for key institutional releases and stakeholder engagements.
Assistant Director at State Bank of Pakistan (Central Bank of Pakistan)
March 1, 2018 - October 1, 2022Supported the bank’s digital communication and publication initiatives by managing design, front-end development, and web content workflows. Partnered with IT and business teams to design, prototype, and deploy interactive digital solutions aligned with user needs and compliance standards. Designed and managed content architecture for online publications, including Monetary Policy statements and Annual Reports, ensuring seamless integration with digital repositories. Facilitated UI/UX design enhancements for internal applications, improving employee efficiency and system usability. Delivered structured documentation for development projects including project charters, technical proposals, and post-launch evaluations. Provided technical mentorship to design and development teams, promoting design thinking and best practices in web accessibility and responsive design.
Executive - UI/UX Designer at Telenor Pakistan
December 1, 2016 - February 1, 2018Designed responsive web and mobile interfaces for key digital products, enhancing usability and aligning with global design standards. Conducted stakeholder interviews and user testing sessions to gather actionable feedback for continuous design improvements. Led front-end implementation using HTML5, CSS3, and React frameworks to deliver high-performing and visually consistent user experiences. Improved the visual and functional aspects of core applications such as MyTelenor, EngroEman Milk Collection, and Telenor Microfinance Loan App. Collaborated closely with developers and business teams to define interaction models, workflows, and design specifications. Delivered high-quality UI mockups, style guides, and interaction prototypes to ensure design continuity across platforms.
Team Lead Web Developer at Unicorn Black
December 1, 2011 - November 1, 2016Directed a multidisciplinary team of developers and QA professionals, driving project delivery excellence through agile methodologies and strategic task allocation. Architected, designed, and deployed dynamic, high-performance web and mobile applications tailored to user needs and business goals. Optimized legacy systems and databases, implementing robust coding standards that improved speed, scalability, and maintainability across platforms. Championed the development of innovative features and digital experiences for flagship projects including Taazi.com, UnicornBlack.com, and BurkaAvenger.com, significantly enhancing user engagement and retention. Supervised the end-to-end SDLC, ensuring on-time releases, quality assurance, and cross-team alignment with business objectives. Integrated and configured Google Analytics across digital properties to capture actionable insights, enabling data-driven improvements in UI/UX and content strategy.
Freelance | Web & Application Expert at Self-Employed (Upwork & Independent Contracts)
July 1, 2010 - PresentDelivered over 40+ custom web and mobile solutions for global clients across retail, fashion, and education sectors. Designed end-to-end UX flows and developed responsive interfaces using React.js, Angular.js, WordPress, and Magento. Built mobile apps such as ArBox and Scuby, integrating APIs and optimizing for cross-platform performance. Managed full project lifecycle including client onboarding, design proposals, sprint planning, and post-launch maintenance. Implemented modern frameworks and front-end libraries to enhance product scalability and maintainability. Earned consistent 5-star ratings for quality, technical expertise, and communication on Upwork and other platforms.
Team Lead Web Developer at SanaiSoft, Islamabad (Part-Time)
June 1, 2014 - September 1, 2014Part-time role focusing on leading development efforts and delivering robust web solutions.
Education
Master of Science (MS) – Computer Science (Software Engineering) at COMSATS University Islamabad (CUI), Wah Campus
January 11, 2030 - December 1, 2011Bachelor of Business and Information Technology (BBIT) at International Islamic University, Islamabad (IIUI)
January 11, 2030 - December 1, 2006Qualifications
Oracle Cloud Infrastructure 2025 | AI Foundations Associate (1Z0-1122-25)
January 1, 2025 - January 19, 2026Industry Experience
Government, Financial Services, Software & Internet, Telecommunications, Professional Services
Experience Level
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