Aysha Ijaz Khan

Direct and oversee digital transformation projects across the central bank’s digital and web platforms, ensuring alignment with strategic objectives and regulatory frameworks. Spearhead cross-functional design and development teams for large-scale projects, driving end-to-end delivery through Agile and Scrum methodologies. Led the complete revamp of State Bank’s web ecosystem including internal portals and public websites, enhancing accessibility, mobile responsiveness, and user experience. Collaborate with internal departments to translate complex financial content into intuitive digital interfaces, improving engagement and content discoverability. Develop and implement UX/UI design standards, wireframes, and style guides to ensure brand consistency and usability across platforms. Oversee event planning, digital media coordination, and technical communication channels for key institutional releases and stakeholder engagements.

Supported the bank’s digital communication and publication initiatives by managing design, front-end development, and web content workflows. Partnered with IT and business teams to design, prototype, and deploy interactive digital solutions aligned with user needs and compliance standards. Designed and managed content architecture for online publications, including Monetary Policy statements and Annual Reports, ensuring seamless integration with digital repositories. Facilitated UI/UX design enhancements for internal applications, improving employee efficiency and system usability. Delivered structured documentation for development projects including project charters, technical proposals, and post-launch evaluations. Provided technical mentorship to design and development teams, promoting design thinking and best practices in web accessibility and responsive design.

Designed responsive web and mobile interfaces for key digital products, enhancing usability and aligning with global design standards. Conducted stakeholder interviews and user testing sessions to gather actionable feedback for continuous design improvements. Led front-end implementation using HTML5, CSS3, and React frameworks to deliver high-performing and visually consistent user experiences. Improved the visual and functional aspects of core applications such as MyTelenor, EngroEman Milk Collection, and Telenor Microfinance Loan App. Collaborated with developers and business teams to define interaction models, workflows, and design specifications. Delivered UI mockups, style guides, and interaction prototypes to ensure design continuity across platforms.