Undertaking graphic design work for an F&B Restaurant involves creating visually appealing materials that reflect the restaurant’s seafood heritage and dining experience. From menu layouts and promotional posters to social media graphics and branding elements, the design process focuses on showcasing festive promotions, highlighting the restaurant’s identity, and attracting customers through engaging and professional visuals.

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A collection of graphic design projects that explore how visual communication can convey ideas across print, branding, editorial, and environmental media. The featured works demonstrate a balance between concept, typography, layout, and storytelling, with each project developed to communicate a clear message rather than simply achieve visual appeal. Through publications, identity systems, promotional materials, and exhibition graphics, the collection reflects an approach to design that values research, structure, and thoughtful execution, emphasizing graphic design as a medium for connecting ideas with audiences through purposeful visual communication.

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Over the years, I have collaborated closely with Marketing Communications and Corporate Communications teams across a range of projects spanning brand engagement initiatives. These experiences strengthened my ability to translate complex ideas into clear, audience-centric narratives while ensuring consistency across visual, verbal, and experiential touchpoints.

I have collaborated closely with cross-functional stakeholders and Marcomms teams over the years to develop both print and digital assets, including presentations, campaign collateral, customer-facing communications, social media content, EDMs, event materials, and strategic storytelling deliverables that align with brand objectives and user needs.

Through these collaborations, I gained valuable experience supporting corporate communications initiatives by translating complex ideas into clear, engaging, and visually cohesive narratives across multiple touchpoints. Working alongside Marketing Communications teams as a graphic designer also strengthened my stakeholder management, project coordination, and content development capabilities, particularly in fast-paced environments where alignment across design, business, branding, and communications functions was critical to delivering consistent and impactful messaging.

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Created a catering menu design that showcases Park Bench Deli’s range of sandwiches while staying true to the deli’s unique brand identity. This menu effectively communicates their offerings, while optimising print and production costs.

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Designed a magazine advert for The Fishwives, a premium meat and fish grocer in Singapore. The advertisement combines high-quality imagery and clean layout to appeal to their target audience.

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Redesigned digital certificates for graduate courses at the Yong Loo Lin School of Medicine. The new layout emphasizes professionalism and academic achievement, ensuring compatibility with the school’s brand standards and enhancing the certificate’s visual appeal.

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Reimagined floor markings for children-centric spaces like schools and playgrounds during COVID-19. By incorporating playful and engaging designs, AniMarkings helped children adhere to social distancing while adding an element of fun to their environment.

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Designed vibrant, playful packaging for a children’s snack line. Each packaging design celebrates the unique flavour with whimsical illustrations, inviting interaction and enhancing the joy of snack time, while appealing directly to their target audience.

Learn more about the project here: https://www.twine.net/signin