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I am a results-driven digital marketing professional with over 8 years of experience in paid media strategy, campaign management, and analytics. I excel at leading cross-functional teams, optimizing advertising budgets beyond $1M, and delivering measurable results such as a 36% CVR increase. I am proficient with Google Analytics, Salesforce, and HubSpot to drive performance and strategic insights, and I am passionate about data-driven decision-making and improving operational efficiency.…I am a results-driven digital marketing professional with over 8 years of experience in paid media strategy, campaign management, and analytics. I excel at leading cross-functional teams, optimizing advertising budgets beyond $1M, and delivering measurable results such as a 36% CVR increase. I am proficient with Google Analytics, Salesforce, and HubSpot to drive performance and strategic insights, and I am passionate about data-driven decision-making and improving operational efficiency.

Tanyi Jr Ayukonchong

Digital Marketer, Marketing Strategist, Marketing Analyst, +5

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I am a results-driven digital marketing professional with over 8 years of experience in paid media strategy, campaign management, and analytics. I excel at leading cross-functional teams, optimizing advertising budgets beyond $1M, and delivering measurable results such as a 36% CVR increase. I am proficient with Google Analytics, Salesforce, and HubSpot to drive performance and strategic insights, and I am passionate about data-driven decision-making and improving operational efficiency.…I am a results-driven digital marketing professional with over 8 years of experience in paid media strategy, campaign management, and analytics. I excel at leading cross-functional teams, optimizing advertising budgets beyond $1M, and delivering measurable results such as a 36% CVR increase. I am proficient with Google Analytics, Salesforce, and HubSpot to drive performance and strategic insights, and I am passionate about data-driven decision-making and improving operational efficiency.

Available to hire

I am a results-driven digital marketing professional with over 8 years of experience in paid media strategy, campaign management, and analytics.

I excel at leading cross-functional teams, optimizing advertising budgets beyond $1M, and delivering measurable results such as a 36% CVR increase. I am proficient with Google Analytics, Salesforce, and HubSpot to drive performance and strategic insights, and I am passionate about data-driven decision-making and improving operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Expert Services Manager at Skai (formerly Kenshoo)

December 1, 2022 - Present

Spearhead paid social media campaigns for high-profile clients, including DoorDash and Tractor Supply, ensuring optimal performance on the SKAI platform. Collaborate with product development teams to enhance platform innovations tailored to client needs. Cultivate and manage client relationships, providing strategic consultation to ensure satisfaction and campaign success. Key Clients: DoorDash, Tractor Supply, ARP, Hormel Foods, among others.

Paid Media Supervisor at Pacific - The Discovery Group

November 1, 2022 - October 16, 2025

Managed $1M in ad spend across platforms like Google, Facebook, LinkedIn, and Pinterest. Designed and executed paid media campaigns, achieving a 36% CVR increase through strategic optimization. Built strong client relationships, presented performance reports, and expanded campaign scopes. Researched market trends to develop innovative advertising strategies tailored to diverse industries.

Senior Media Analyst at Pinnacle Advertising

April 1, 2021 - October 16, 2025

Supervised a team of 5, mentoring junior analysts and streamlining account management processes. Enhanced campaign performance using A/B testing, achieving significant KPI improvements. Compiled comprehensive analytics reports to inform marketing strategy adjustments and optimize ROI.

Digital Media Specialist at Pinnacle Advertising

July 1, 2020 - October 16, 2025

Directed digital campaigns for Honda and Acura Dealer Associations, managing monthly budgets up to $1M. Improved landing page conversions by 45% through strategic A/B testing and UX adjustments. Provided in-depth performance reports to stakeholders, driving data-backed decision-making.

Google Marketing Agency Account Strategist, SMB at Google - TTEC

March 1, 2018 - October 16, 2025

Partnered with digital marketing agencies to implement Google Ads solutions, driving client success. Analyzed trends to forecast marketing opportunities and optimize campaign outcomes.