A Brand Strategist and Graphic Design Specialist, I excel at managing brand identity, crafting creative campaigns, and designing visuals that resonate with target audiences.

Ayushi Palwankar

A Brand Strategist and Graphic Design Specialist, I excel at managing brand identity, crafting creative campaigns, and designing visuals that resonate with target audiences.

Available to hire

A Brand Strategist and Graphic Design Specialist, I excel at managing brand identity, crafting creative campaigns, and designing visuals that resonate with target audiences.

Language

English
Fluent

Work Experience

Assistant Manager - Marketing Communications (MarCom) at Howden
June 1, 2023 - Present
Assistant Manager - Marketing Communications (MarCom). Developed and implemented comprehensive social media strategies, boosting brand visibility, engagement, and consistency across multiple platforms. Created visually compelling designs and digital content, ensuring alignment with brand aesthetics and messaging across all media channels.
Social Media Manager at Branquila Brand Ventures PVT.LTD
March 1, 2023 - June 30, 2023
Social Media Manager. Created and executed content strategies for multiple hospitality and lifestyle brands, enhancing brand storytelling. Designed graphics and visual content for social media and marketing campaigns, aligning with brand identity and optimizing user interaction across platforms. Managed community interactions, responding to comments and messages to foster a loyal online audience. Supported influencer collaborations and brand partnerships to expand reach and amplify brand visibility. Planned and coordinated brand events, ensuring smooth execution and cohesive brand experiences across touchpoints.
Social Media Manager at Onesoul Lifestyle Promotion PVT.LTD
June 1, 2022 - March 31, 2023
Social Media Manager. Developed digital marketing strategies and campaign concepts for high-profile clients including ABB, L&T, and Vedanta, tailored to their industry-specific objectives. Monitored social media performance and conducted research to deliver data-driven proposals that supported strategic decisions and client growth.
Digital Content Creator at Weber Shandwick
June 1, 2020 - August 31, 2020
Digital Content Creator. Managed social media performance for multiple digital platforms under India Web Portal Pvt. Ltd., crafting tailored strategies to strengthen the company’s overall digital presence and audience engagement.
Social Media Strategy Developer at Zee Entertainment Enterprises LTD
November 1, 2019 - February 29, 2020
Social Media Strategy Developer. Organized and promoted sports events, overseeing logistics, materials, and digital content creation to boost participant engagement and event visibility.
Volunteer at ESPÉRER Sports Management
April 1, 2019 - October 31, 2019
Volunteer. Conducted in-depth market research to identify industry trends, competitor strategies, and customer preferences, delivering actionable insights to inform and strengthen marketing initiatives.
Marketing Intern at Procter & Gamble (P&G)
August 1, 2016 - October 31, 2016
Marketing intern client. Developed and executed a comprehensive rebranding strategy, enhancing market positioning and aligning brand identity, in close collaboration with the Central London branding team. Created a diverse range of marketing collateral—including brochures, social media assets, and digital templates—ensuring design coherence and user-centric functionality across print and digital formats. Planned and coordinated high-impact events and designed and executed marketing communication plans and social media strategies.
Volunteer at ESPÉRER Sports Managment
April 1, 2019 - October 1, 2019
Conducted in-depth market research to identify industry trends, competitor strategies, and customer preferences, delivering actionable insights to inform and strengthen marketing initiatives.
Marketing Intern at Procter and Gamble (P&G)
August 1, 2016 - October 1, 2016
Developed and executed a comprehensive rebranding strategy, enhancing market positioning and aligning brand identity, in close collaboration with the Central London branding team. Created a diverse range of marketing collateral—including brochures, social media assets, and digital templates—ensuring design coherence and user-centric functionality across print and digital formats. Planned and coordinated high-impact events, managing end-to-end logistics and building strong vendor relationships for seamless execution. Designed and executed marketing communication plans and social media strategies.

Education

Mass-Media/ Fashion Communication at Pearl Academy, Mumbai
January 1, 2020 - December 31, 2022
Bachelor's Degree in Media and Communication at Ramnarain Ruia College, Matunga, Mumbai
January 1, 2016 - December 31, 2019
Commerce at RA Podar College, Matunga, Mumbai
January 1, 2014 - December 31, 2016
High School at Holy Cross Convent High School
March 1, 2014 - April 12, 2026
Mass-Media/ Fashion Communication at Pearl Academy, Mumbai
January 1, 2020 - January 1, 2022
Bachelor's Degree in Media and Communication at Ramnarian Ruia college Matunga, Mumbai
January 1, 2016 - January 1, 2019
Commerce at RA Podar College Matunga, Mumbai
January 1, 2014 - January 1, 2016
High School at Holy Cross Convent High School
January 11, 2030 - March 1, 2014

Qualifications

Seal Development Program
January 11, 2030 - April 12, 2026
Graphic Designing Certification (Arena Animation)
January 11, 2030 - April 12, 2026
Arena Animation Certification
January 11, 2030 - May 5, 2026
Seal: Development program by BAYSIDE MEDIA Company
January 11, 2030 - May 5, 2026
Adobe Creative Suite (Illustrator, Indesign, Photoshop, Premier pro, After effets)
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education